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The "ideal client avatar" concept is broken (Ep#6)
Manage episode 432749173 series 3579254
Katie Spreadbury // OrangeSheep Research에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Katie Spreadbury // OrangeSheep Research 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
If you've never quite managed to figure out who your "ideal client" is, or you thought you had but don't seem to be attracting many of them, this video is for you.
The whole concept, or the way it is typically taught at least, is broken, and it's a real problem for everyone who is trying to market online in 2024.
If you find your "ICA" is an arbitrary collection of characteristics you feel no connection to, it's time for a new approach. The "Anti Avatar" approach.
You can download your copy of "The Ideal Client Anti-Avatar" that accompanies this video here: https://www.orangesheepresearch.co.uk/anti
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
And let's continue this conversation! Come and join me and a bunch of awesome business owners just like you in my Facebook group "The Upside-Up Marketing Movement" here: https://www.facebook.com/groups/upsideupmarketing
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