최고 Market Research 팟캐스트 (2024)

1
Behind the Success of Field Agent with Co-Founder Rick West 38:43

7d ago38:43

38:43

On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid…

1
Leading Through Innovation and Insight with Chris Havemann of RealityMine 28:15

21d ago28:15

28:15

On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection. Key Takeaways: (01:18) The beginnings of C…

1
Restech with Patrick Comer and Sima Vasa 22:40

1M ago22:40

22:40

On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it’s reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods…

1
Leading the SaaS Analytics Revolution at Qrvey with Arman Eshraghi 28:55

1M ago28:55

28:55

On this episode, host Sima Vasa sits down with Arman Eshraghi, CEO and Founder of Qrvey, for an in-depth conversation about revolutionizing data analytics through seamless integration of collection, analysis and automation processes. Arman unveils the unique capabilities of Qrvey, highlighting its role in enhancing SaaS applications with advanced e…

1
Q1 2024 Market Crowding Spotlights Changing of the Guard Risks 39:42

2M ago39:42

39:42

While fundamentals remain constructive for the 2024 equity market outlook, intra-market rotations abound. The market’s thirst for AI tools and technology investments in 2023 played out in a dramatic fashion. A stabilizing profit cycle coupled with a supportive credit market allows investors to look more broadly at opportunities in equities. In shor…

1
Episode 9: The Power of Data with Katherine Wellman and Rachael Ramos from Humm 9:52

2M ago9:52

9:52

Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategies저자 Phase 5

1
A Pioneering Approach to Revolutionizing Consumer Insights with Steve Phillips of Zappi 22:53

2M ago22:53

22:53

On this episode, host Sima Vasa talks to Steve Phillips, Founder and CEO of Zappi, about pioneering automation and artificial intelligence in market research to enhance consumer insight efficiency and quality. Key Takeaways: (01:10) The origin of Zappi for efficient consumer insights. (02:22) Zappi’s evolution toward quality and meta analytics. (03…

1
Unveiling the Future of Shopper Insights with Amishi Takalkar of Nailbiter 29:36

3M ago29:36

29:36

On this episode, host Sima Vasa talks with Amishi Takalkar, Co-Founder and CEO of NAILBITER, exploring the transformative role of video in capturing authentic shopper behaviors and insights. Key Takeaways: (01:30) Amishi journeyed from an aspiring VJ at MTV India to the CEO of NAILBITER. (02:17) Amishi’s career evolution, specifically her roles at …

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Retail’s Future Shaped by Data Monetization with Panayotis Gezerlis of Convert Group 19:59

4M ago19:59

19:59

On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency. Key Takeaways: (02:25) The shift from consulting to data-driven retail strategies. (06:32) The importance of tactical decision-making in marketing and sale…

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Adapting Technology for Meaningful Insights with Ben Hookway of Relative Insight 31:57

5M ago31:57

31:57

On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights. Key Takeaways: (07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries. (13:49) Co…

1
Cirrus Market Outlook: Q4 2023 Soft landing and interest rate risk point to a Value tilt. 35:00

5M ago35:00

35:00

Soft landing and interest rate risk point to a Value tilt. A rebound in earnings expectations and better-than-expected economic data have been hinting at a stabilization in the profit cycle. While a bottoming profit cycle is critical to a fundamental shift away from Growth to Value, a spike in rates is the accelerant to a break in speculative strat…

1
Riding the Wave of Industry Evolution with Matt Britton at Suzy 24:49

5M ago24:49

24:49

On this episode, host Sima Vasa is joined by Matt Britton, Founder and CEO of Suzy, for an enlightening conversation about the direction the market-research industry is headed and how leaders evolve with it. Sima and Matt discuss: – The lagging adoption of new technologies, and how resulting inefficiencies get passed on to the consumer. – Generatio…

1
The Evolution of Location Data and Consumer Privacy with Francesco Guglielmino of Cuebiq 30:27

6M ago30:27

30:27

In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy. Key Takeaways: (03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges. (12:22) How younger generations show greater willingness to use digital …

1
Episode 8: Putting Customers First, Together with Tanya Fowler and Andreas Noe 24:57

6M ago24:57

24:57

Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.저자 Phase 5

1
Creating Value-Added Research Systems with Basel Fakhoury of User Interviews 19:49

7M ago19:49

19:49

On this episode, host Sima Vasa welcomes Basel Fakhoury, CEO and Co-Founder of User Interviews, for an enlightening conversation about Basel’s work in improving data acquisition specificity.During their conversation, Basel and Sima discuss:- Using data to uncover needs in the market to better cater products and services to a particular niche.- The …

1
Ethical Quandaries in AI Models with Dr. Loubna Bouarfa at OKRA.ai 26:34

7M ago26:34

26:34

On this episode, host Sima Vasa is joined by Dr. Loubna Bouarfa, CEO and Founder of OKRA.ai and Member of the Board of Advisors of the Oxford Internet Institute, who shares her unique perspective on the ethical questions around the increasing capabilities of AI technology.Sima and Dr. Bouarfa discuss the following:- How different business models ca…

1
Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac 34:04

7M ago34:04

34:04

An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.저자 Phase 5

1
Building Predictive AI with Thomas Zoëga Ramsøy at Neurons 23:08

7M ago23:08

23:08

On this episode, host Sima Vasa is joined by Thomas Zoëga Ramsøy, Founder and CEO of Neurons, to hear how he and his team are using large data sets to build AI models that can predict human behavior.In their conversation, Thomas and Sima discuss:- How a public methodology can build consumer trust in the data acquisition industry.- The intersection …

1
Purpose-Driven Data with Rob Pace at HundredX 21:13

8M ago21:13

21:13

On this episode, host Sima Vasa talks to Rob Pace, Founder and CEO of HundredX, about using data in a mission-driven organization to drive positive outcomes for both the business and the community.Rob and Sima discuss the following:- A business has to be profitable to provide the resources needed to pursue goals aligned with its mission.- Outcomes-…

1
Leveraging AI as a Research Tool with Chris Barry at The Evolved Group 32:22

8M ago32:22

32:22

On this episode, host Sima Vasa is joined by Chris Barry, CEO of HumanListening™ at The Evolved Group, who discusses the role of AI tools, specifically large language learning models, in data research.Chris and Sima discussed the following in relation to AI and data acquisition:- The ability of AI to elicit better responses from consumers than huma…

1
Cirrus Market Outlook: When Investors Chase the “Pick and Shovels” of the AI Trade. 28:44

9M ago28:44

28:44

The current run-up in the market appears to be an echo of the Y2K/Internet melt-up. In both periods, we experience a dramatic surge in Technology spending, effectively pulling technology consumption several years in advance, and allowing markets to chase the sector with reckless abandon. In both instances, a sharp break occurs followed by a major d…

1
Exploring Online Industry Trends with Sima Vasa at Infinity Squared Ventures, John Bremer at Phantom 4 Solutions and Bob Fawson at Numerator 19:14

9M ago19:14

19:14

This episode features a conversation between Sima Vasa, CEO and Founder of Infinity Squared Ventures, and John Bremer, President of Phantom 4 Solutions, at a virtual event hosted by Numerator and moderated by Bob Fawson.John and Sima provide insights into the evolution of data collection and analytics in a rapidly-changing consumer landscape. They …

1
Episode 6: The Importance of Insights for Building Successful Brands, Together with Spence Saunders from Art & Science 20:40

9M ago20:40

20:40

Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.저자 Phase 5

1
Leveraging AI for Insights Generation with Michalis Michael at DMR Group 23:20

9M ago23:20

23:20

In this episode, host Sima Vasa is pleased to welcome Michalis Michael, CEO at DMR Group, who shares the work his organization is doing with AI to be more efficient in both gathering and analyzing market data.Michalis shared some important insights on the evolution of AI:- AI can be categorized into different types: Narrow AI and Strong AI.- Narrow…

1
Predicting Demand Using the Key Principles of Behavioral Economics 29:30

10M ago29:30

29:30

On this episode, Sima is joined by Anouar El Haji, Founder and CEO at Veylinx, a behavioral insights platform for answering critical business questions during all stages of product innovation.Topics discussed include:- Anouar’s background and career path.- The evolution of economics from being strictly theoretical to being scientifically tested.- T…

1
Episode 37: Partnership and Collaboration as a New Form of Competition + the Buzz Around Effective Employer Branding Strategies

11M ago

—

In this episode of Stories of Market Research: The Insightrix Podcast, host Sharday Torgerson sits down with Shonna Caldwell, Chief Revenue Officer of Insightrix, and Larry Anderson, Chief Relationship Officer of Chess Club Agency, to explore the benefits of collaboration and partnerships! Shonna and Larry emphasize the advantages of working togeth…

1
Low Code – Data Pipelines | Ep. 203 19:15

11M ago19:15

19:15

Sima is delighted to talk with Gordon Allott today! Gordon is the President and CEO of BroadPeak Partners LLC, the company that developed the K3 software.Today's discussion takes a slightly different turn as we introduce Gordon, who is working on various aspects of data. The work done at BroadPeak brings a fresh perspective on the use of data in to…

1
Episode 5- Mystery shopping and Financial Services, Together with Deborah Baxley 19:37

12M ago19:37

19:37

Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.저자 Phase 5

1
Real Time Operational Intelligence | Ep. 202 29:24

12M ago29:24

29:24

Sima is happy to have Venkat Venkataramani joining her for today's episode of Data Gurus! Venkat is the CEO and Co-founder of Rockset. Venkat shares his background, dives into the benefits of real-time data analytics and cloud-based infrastructure, and discusses the interesting work they are doing at Rockset.BiographyVenkat Venkataramani is CEO and…

1
Market Elevation - Cirrus Outlook 34:54

12M ago34:54

34:54

Key Takeaways: -Testing for aftershocks – watching credit and regional bank ripples. -Quality Bet Amplified as Capital Markets “Join” in the Tightening Cycle. - The Sell-side is behind the Curve; Earnings Expectations to Roll Lower before they Bottom. - Fed Offset Limits Rate Risk for the Growth Investor; Growth Strategies Get a Short Reprieve. - L…

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