101. How OakNorth Disrupts - The Inside Story The Unicorny Marketing Show podcast

Dom Hawes에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dom Hawes 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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101. How OakNorth disrupts - the inside story

5d ago 40:36

MP3•에피소드 홈

In this episode of The Unicorny Marketing Show, we welcome back Valentina Kristensen from OakNorth Bank. Since her first appearance, Valentina has taken on a broader role as Corporate Affairs Director and shares how OakNorth continues to disrupt the seemingly commoditised world of SME banking.

From customer-centric strategies to the development of proprietary segmentation models, learn how OakNorth balances sustainability, innovation, and entrepreneurial spirit.

What you'll learn:

The concept of the "missing middle" in SME banking.
How granular market segmentation enables targeted opportunities.
Ways OakNorth ensures transparency and speed in lending decisions.
Insights into OakNorth’s sustainability initiatives and climate risk management.

Valentina’s insights will inspire leaders to rethink traditional markets. Tune in and discover what makes OakNorth’s approach a blueprint for future growth.

About Guest

Valentina is OakNorth’s Director of Growth and Communications. She's a self-professed FinTech nerd and a founding editorial board member of Influence Magazine, the CIPR’s quarterly member magazine.

Links

Full show notes: Unicorny.co.uk

Watch the episode: https://youtu.be/axPqx90Suvw

LinkedIn: Valentina Kristensen | Dom Hawes

Website: OakNorth

Sponsor: Selbey Anderson

Other items referenced in this episode:

Collapse of Silicon Valley Bank

103 에피소드

#Business #Marketing #Selbey Anderson #Brand Marketing #Public Relations #Turnmill Studios #Search #Scale #Performance Marketing #Integrated Agency #MBA #Entrepreneur #ABM #SEO #AccountBased Marketing AccountBased #Dom Hawes #Communication #PPC