Brand Marketing 공개
[search 0]
Download the App!
show episodes
 
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
  continue reading
 
Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.
  continue reading
 
Amarpreet Singh from Brandlitic.com brings over a decade of digital marketing, entrepreneurship and product building experience in The Brand Marketing Podcast. In this podcast, he will be sharing his best strategies, tactics & lessons from his experience to help you gain an edge and be ahead of the curve with your entrepreneurial efforts. Get smarter at building brands with small knowledge capsules. Who's it for? Well, for anyone who's determined to GROW. The audience includes (but isn't lim ...
  continue reading
 
The Campfire Circle Podcast is made for mission-driven humans ready to build a personal brand that drives change and raises revenue. In our episodes, you can expect to learn about executive visibility, throught leadership, brand storytelling, and LinkedIn marketing for executives and teams. We talk about getting a seat at the table .... but those who built it decide who’s allowed to sit, and how. Really, who wants to sit in a stuffy boardroom anyway? Let’s reimagine the ultimate space of lea ...
  continue reading
 
This is the show for solopreneurs who want to step up their brand and maketing and eleveate their buisness through their own unique magic. My name is Teresa and discovering Human Design was a game changer for my business. Through my Generator 5/1 profile, I want to guide you to create your own business gowth and alignment. This podcast includes what I'm called to share from my own Human Design journey, inspirational insights, practial tips and special guest episodes. Ready to elevate your ow ...
  continue reading
 
The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry bi ...
  continue reading
 
Oxygen for Your Brand" is the go-to podcast for small businesses looking to breathe new life into their marketing and web presence. Hosted by the experts at O2 Digital Marketing, each episode delivers practical insights, strategies, and tips to help you navigate the ever-changing digital landscape. From mastering SEO and optimizing your website for conversions to leveraging display ads and retargeting, we’re here to empower your business to thrive online. Tune in to discover how to elevate y ...
  continue reading
 
Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands. Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing. Each episode is a treasure trove o ...
  continue reading
 
The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
  continue reading
 
Find YOUR Empowered Path toward Visibility and Success in Life & Business! TOP .5% WOMEN ENTREPRENEUR BUSINESS + EMPOWERMENT PODCAST Are you tired of being your industry's best kept secret? Are you ready to increase the REACH of your message while building a profitable business? Then this is the RIGHT PLACE for you! In this podcast, you will find conversations, strategies AND empowerment to get you more visible, credible and profitable! My mission is to help you EMBRACE all that you are, so ...
  continue reading
 
Are you ready to consistently find and attract the right clients online? Want to own your voice and position yourself as an expert in your industry? Ready to expand your reach, boost your engagement and connect with your audience on a deeper level for greater impact? Well, friend, you’ve come to the right place. I’m your host, Natalie Blenkush, and I’m on a mission to help ambitious, heart-centered entrepreneurs (just like you!) own their voice, share their message, and find their people onl ...
  continue reading
 
Looking for ways to grow your natural food business or farm business into a strong local, regional or national brand? Find actionable tips and insights from your Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. Focusing on cohesive, compelling, and consistent food branding will help you build a business you love and make meaningful connections with your ideal audience, team, ...
  continue reading
 
Artwork

1
Brand Bots: AI Marketing Podcast

Quantum Flow AI Solutions, LLC

Unsubscribe
Unsubscribe
매달
 
Step into the AI arena with Brand Bots, a new podcast that showcases the latest in AI from a marketing perspective. Featuring focused conversations with marketing experts, each episode synthesizes today's AI developments into actionable strategies that you and your teams can implement today. Guests include AI experts, developers, creators, and best-in-class marketers translating their own AI implementation strategies into easy-to-follow workflows. Whether you're starting out or scaling up, w ...
  continue reading
 
The Business of Blogging, Photography, Influencer Marketing & Professionalism, specifically from the point of view of India. I bring 16 years of experience working as a professional photographer, artist, social media influencer & business consultant to the "podcast-table". Online Brand Building, Social Media Strategy, Influencer Marketing for Brands, Digital Marketing, Social Media Marketing, The Business of Photography, Professionalism & Pricing, Pricing Your Services, Professional Photogra ...
  continue reading
 
Loading …
show series
 
Join us as we explore the inspiring journey of Melissa Carrington, a dynamic real estate agent and investor based in Hamilton, Ontario. Melissa's story is one of resilience and empowerment, having entered the real estate industry at the height of the COVID-19 pandemic. As a mother and multi-business owner, she shares how she balanced these roles wh…
  continue reading
 
Head of Strategy at FutureBrand North America, Lynne Field, delves into the importance of brands avoiding the "Purpose Void." She explores how brands can authentically incorporate social responsibility and purpose-driven initiatives into their brand strategy without falling into common traps. Lynne shares insights on key indicators that signal a br…
  continue reading
 
In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating…
  continue reading
 
2024 has been a wild ride—if I’m honest, it’s been a year of experimentation, pivoting, and (more often than I’d like to admit) feeling all over the place. I’ve switched gears, tried new things, doubled back, and paused projects. And after all that, here I am with some big updates and insights on where I’m taking things next. CONNECT WITH ME: ALIGN…
  continue reading
 
In this episode we look at a range of behavioral science experiments that shed light on effective gift giving. These are useful because our intuition about what receivers want is often off the mark. In particular, we cover experiments showing how spending on others is a better way for givers to boost their own happiness than spending on themselves …
  continue reading
 
Executive visibility… a lot of people tell me, “Tania, I'm just too introverted to put myself out there.” I really do get it. Being perceived and opening yourself up to potential judgment can be very scary. But when I think about what introversion really is: thriving from time spent alone or in 1:1 conversations where we feel seen and understood - …
  continue reading
 
“Every time you optimise for something, you’re losing out somewhere else. If you’re optimising for clicks, you’re actually optimizing for people who click a lot. Is that what you really want?” Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken Company In this episode of Time For a Reset Marketing Podcast: Insights fr…
  continue reading
 
In aflevering 71 duiken we in een behoorlijk hot topic: bedrijfscultuur. Met specialist ter zake Tim Berghmans, partner bij Amazing Cultures, bespreken we welke impact een sterke bedrijfscultuur heeft op de interne en externe perceptie van een merk.Zo leren we hoe een doordachte strategie en onderbouwde implementatie zorgt voor fierheid op de werkv…
  continue reading
 
Head of Strategy at FutureBrand North America, Lynne Field, delves into the concept of strategic brand bravery and its impact on business transformation. By combining strategic rigor and design thinking, FutureBrand helps clients like Cigna, GM, and L’Oréal create and manage brands that resonate with consumers globally. Lynne's insights shed light …
  continue reading
 
Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Building brand affinity with any audience requires a deep understanding of their cultural background and values. Moving beyond stereotypes and preconceived notions, brands must embark on a journey of genuine cultural immersion to connect wit…
  continue reading
 
Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Aligning with core human insights is key to reaching a broad audience, but it's equally important to deliver value to your specific target market. This balancing act is exactly what drove BET to rewrite its brand strategy, ensuring its conti…
  continue reading
 
Join us for an inspiring conversation with Molly Rubesh, an author, blogger, and life coach who shares her remarkable journey of transformation from a sales career to a life dedicated to supporting parents through grief and healing. Molly's personal experiences, including a divorce and the loss of her stepsons' biological mother, have shaped her mi…
  continue reading
 
Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand strategy that is data-driven and informed by consumer feedback. Today, Shayna discusses the intersection o…
  continue reading
 
Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cross-branded collaborations offer the reach and impact brands need in today's marketing landscape. Today, S…
  continue reading
 
Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Whether you're a household name or a budding startup, crafting the right message and targeting the appropriate channels is key to success. However, the strategic approach can differ depending on a company’s size, budget, and resources. Today, Denis discusses…
  continue reading
 
Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of marketplace businesses, striking a balance between customer acquisitio…
  continue reading
 
“I failed my business.” That’s not easy to say, but it’s part of the journey we rarely talk about. In this episode, I’m opening up about a recent launch that didn’t go as planned, the tough lessons it taught me, and how I’m using Human Design to realign my path. If you’ve ever poured your heart into something and it fell flat, this episode is for y…
  continue reading
 
Join us as we explore the intricate world of legacy and estate planning, not just focusing on financial assets but also the emotional and personal elements involved. I'm thrilled to be joined by Tim Gorman, a real estate broker and the author of "Tangled Legacy," who shares his personal journey and insights into this crucial topic. Tim's book was i…
  continue reading
 
Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. In stark contrast to previous generations, Gen Z is more likely to pursue their passions rather than settle for something they don't enjoy. Ultimately, schools that maintain a one-size-fits-all curriculum instead of identifying students’ passions and building upon them, risk fa…
  continue reading
 
Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to understanding what captures their …
  continue reading
 
In this episode, Raj Venkatesan, a leading expert in marketing analytics and AI and the Roland Trzcinski Professor at the Darden School of Business at the University of Virginia, delves into the intersection of AI and marketing. Raj shares his insights on blending AI with traditional marketing values, focusing on personalization, customer trust, an…
  continue reading
 
Using LinkedIn is kind of like eating your vegetables. You know it’s good for you and something you’re “supposed” to do. But you’re a social impact communicator. You’re busy and you have a lot of options for ways to get your message out there. That means you have to be strategic about where you spend your time. In this episode, I share 10 ways you …
  continue reading
 
In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally wh…
  continue reading
 
Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Brand trust and awareness play a critical role in influencing purchasing decisions in the baby product vertical. In this high-stakes environment, where every decision feels monumental, brand marketing becomes an essential tool for baby produc…
  continue reading
 
Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Learning from the downfalls of Babies R Us and ByeByeBaby, Babylist took a strategic approach to physical retail. Last summer, they opened a Beverly Hills showroom, partnering with various brands to create engaging brand experiences, propelli…
  continue reading
 
Clare Hart, Managing Director at Critical Mass, delves into the future of digital advertising in the latest episode. We've all seen the rise of AI and automation, and the sheer power it brings to personalized marketing at scale. But what about venturing beyond established markets? How can you take your brand message and effectively connect with ent…
  continue reading
 
Are you a woman entrepreneur who’s ready to break through the noise and make your mark, but feel overwhelmed by all the "branding advice" out there? In this episode, I sit down with personal branding powerhouse Yolanda Smith, who’s here to share how you can finally create a brand that truly reflects who you are and speaks to the people who need wha…
  continue reading
 
Clare Hart, Managing Director at Critical Mass, delves into digital advertising and global expansion. The digital advertising landscape is constantly evolving, and as brands set their sights on new markets, fresh challenges and considerations emerge. From balancing the need for local relevance with brand consistency to navigating cultural and legal…
  continue reading
 
Welcome to Marketing Bootcamp 🎉 Prepare to finish the year strong with 3 days of actionable marketing strategies to attract aligned clients. Today we are leveraging email marketing to nurture clients (yes, you need it!) We will cover: Why email marketing matters Steps to create effective email content Don't forget to join us for Fridays live master…
  continue reading
 
Welcome to Marketing Bootcamp 🎉 Prepare to finish the year strong with 3 days of actionable marketing strategies to attract aligned clients. Today we are covering creating long-term content that attracts leads over time (without burning out). We will cover: Why long-term content matters Steps to create an effective channel Why this strategy works f…
  continue reading
 
Jessica McDonald, Senior Director of Brand Marketing at Altitude Trampoline Park, delves into reaching younger audiences and building loyalty. The world of children's entertainment is fiercely competitive, and keeping families engaged and returning for more is a constant battle. While loyalty programs can be the game-changer, marketers must design …
  continue reading
 
"We need to stop recycling past strategies. Too often, brands fall back on what worked before instead of innovating. We need a 'test and learn' mentality to drive real growth with retail media." Jack Johnson, Head of Ocado Ads In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketin…
  continue reading
 
Welcome to Marketing Bootcamp 🎉 Prepare to finish the year strong with 3 days of actionable marketing strategies to attract aligned clients. Today we are covering showing up consistently on social media (without the overwhelm). We will cover: The secret to showing up on social media The steps to create a sustainable and consistent strategy How to c…
  continue reading
 
Rob Dube, Visionary and Co-Founder of The 10 Disciplines, delves into balancing drive and inner peace in entrepreneurship. Building an empire often means an intense focus on external validation – accumulating things, achieving recognition, and chasing that elusive feeling of hyper-growth. However, many entrepreneurs discover that the next accomplis…
  continue reading
 
In this episode, I’m thrilled to introduce Amy Parker, an incredible artist and art business coach who’s built a successful online business using Facebook. Amy shares her journey of growing her art sales and offers super practical tips for staying visible online. She breaks down how to effectively use your Facebook profile, groups, and business pag…
  continue reading
 
Welcome to another episode of Oxygen for Your Brand: O2’s Digital Marketing Podcast. In this episode, we’re diving deep into one of the most crucial aspects of SEO success: backlinks. If you’ve ever wondered how some websites dominate the search rankings, the answer often lies in their backlink strategy. But what exactly are backlinks, and why are …
  continue reading
 
In this episode of Oxygen for Your Brand, we dive into the essentials of web design that can elevate your small business online. Based on our recent blog post, "Top 10 Things to Include in Your Website Design," we explore the key elements that every small business website needs to thrive in today's competitive digital world. From clear navigation a…
  continue reading
 
Rob Dube, Visionary and Co-Founder of The 10 Disciplines, delves into balancing drive and inner peace in entrepreneurship. Entrepreneurs are renowned for their relentless drive and ambition. However, achieving long-term success relies on striking a crucial balance: maintaining that drive while fostering a sense of peace and well-being. Today, Rob d…
  continue reading
 
In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant nuances and how it’s often misused by campaigns for good. We also turn to lesser known research by Bryan on how we label behavior can have a significan…
  continue reading
 
*In the episode, I accidentally say "offensive" instead of "defensive" when talking about my second takeaway - my error!* I just got back from the Communications Network Conference in Kansas City! I’m taking a page out of my own book (aka the previous episode) and sharing key takeaways and practical applications from what I learned – specifically f…
  continue reading
 
In this episode, we dive deep into why your marketing may not be working — spoiler: it’s not you, it’s your strategy. Discover how aligning your marketing approach with your Human Design can turn things around, making your efforts magnetic and impactful. Here’s what you’ll learn: Why traditional marketing advice doesn’t work for everyone. How to us…
  continue reading
 
Noah Lekas, Freelance Writer and Editor, explores brand storytelling and literary approaches in marketing. Amid AI and the attention economy, the future of marketing lies not just in the product or idea itself, but in the narrative that surrounds it. This narrative, when authentic and deeply understood, becomes the compass guiding every aspect of a…
  continue reading
 
Noah Lekas, a Freelance Writer and Editor, delves into brand storytelling and literary approaches in marketing. While data is crucial for understanding our audience, it's the stories we tell that truly resonate with them. Transforming insights into compelling narratives not only captures attention but also creates lasting connections with our audie…
  continue reading
 
In this episode, Madhukar Kumar, Chief Marketing Officer at SingleStore, shares his expertise on effectively integrating AI into marketing strategies. He discusses the challenges marketers face in an increasingly complex digital landscape and how to overcome fatigue from the rapid influx of new tools. Madhukar emphasizes the importance of understan…
  continue reading
 
Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Companies are bringing roles like graphic designers and copywriters in-house, but for these in-house teams to succeed, they must lay the necessary groundwork. From hiring project managers with industry knowledge to collaborating with external a…
  continue reading
 
Are you ready to unlock your full potential and transform the way you approach challenges in your life and business? In this episode, I’m excited to bring you a book review of one of my all-time favorite reads: Mindset: The New Psychology of Success by Carol S. Dweck. I break down the powerful difference between a growth mindset and a fixed mindset…
  continue reading
 
Kasper Sierslev, Chief Commercial and Creative Officer at ZITE, delves into elevating in-house marketing. Traditionally considered the place where creativity goes to die, in-house marketing is undergoing a profound transformation. With companies bringing more creative talent in-house and leveraging AI tools, the lines are blurring between content, …
  continue reading
 
When a woman gains clarity on what she wants, she becomes unstoppable. This clarity fuels her drive, her decisions, and her ability to inspire those around her. In this episode, I sit down with Amber Gaige, a marketing strategist who’s passionate about helping entrepreneurs simplify their marketing and grow their businesses. We dive deep into the i…
  continue reading
 
Are you posting blindly on your socials? Stop and listen now! In this episode, we explore how aligning your social media content with your unique Human Design can transform your online presence and attract your ideal clients. If you’ve ever felt overwhelmed by the demands of social media or struggled to engage your audience, this episode is for you…
  continue reading
 
Loading …

빠른 참조 가이드