$0 To $12M ARR: How Maciej Zawadzinski Is Capitalizing On The Google Analytics Sunset With Piwik PRO The SaaS Operator podcast

$0 to $12M ARR: How Maciej Zawadzinski is Capitalizing on the Google Analytics Sunset with Piwik PRO

9M ago 29:05

EarlyNode and Nikolas Chapoupis에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 EarlyNode and Nikolas Chapoupis 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of The Venture-Scale SaaS Operator, Maciej Zawadzinski discusses Piwik PRO, a privacy-friendly alternative to Google Analytics with a suite of tools for digital analytics and customer data management. He shares insights on how they adapted to the changing landscape due to Google Analytics and their strategy to capitalize on the situation.

Tune in to learn more about:

~ Piwik PRO's role as a privacy-friendly Google Analytics alternative

~ Strategies for thriving in the evolving analytics market

~ Maciej's approach to company growth and entrepreneurship

Timestamps:

(00:00) - Intro
(00:33) - Problem Piwik PRO Solves
(01:26) - Capitalizing on Google Analytics Sunset
(03:15) - Transition to Freemium Model
(05:55) - Target Market Shift
(10:04) - Marketing Strategy and Budget Allocation
(07:12) - Role of Partner Channels
(09:14) - Finding and Approaching Resellers
(13:09) - Separation of Agency and Product Business
(18:53) - Why Maciej Zawadzinski Stepped Down as CEO
(24:19) - What Makes a SaaS Company Attractive for Investment
(26:27) - Future Vision for Piwik PRO
(28:44) - Outro

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Follow Maciej Zawadzinski

On LinkedIn: https://www.linkedin.com/in/zawadzinski

On Twitter: https://twitter.com/zawadzinski

Mentioned In The Episode

Piwik PRO - A Privacy-Friendly Analytics Suite

ReactSquad.io - React.js Agency for Startups

EarlyNode

On LinkedIn: https://www.linkedin.com/company/earlynode

On Twitter: https://twitter.com/EarlyNode

On Instagram: https://www.instagram.com/earlynode_crew/

On Facebook: https://web.facebook.com/earlynode

On YouTube: https://www.youtube.com/@earlynode

On TikTok: https://www.tiktok.com/@earlynode

Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis

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