[Feature Friday] Laurent Notin on Applying a Global Mindset to Marketing - The ROI Online Podcast Ep. 37

The ROI Online Podcast

On this episode of the ROI Online Podcast, Steve talks with Laurent Notin about his business experience in Southeast Asia, CrossFit, self-discipline, entrepreneurship, and how all of that shaped Laurent into the business coach he is today.

Laurent Notin traveled and worked in Southeast Asia for 20 years before relocating to Finland where he runs his coaching business. He’s an entrepreneur, a business coach and trainer, keynote speaker, and CrossFit addict.

During his time working abroad, Laurent learned a lot about himself and the marketing world in other countries. In Southeast Asia, there’s a strong sense of pride for local businesses, but a desire for status built into the culture. Although things are changing—for example, some younger couples aren’t living with their families in the cities—the societies are built on a pyramid of hierarchy, as Laurent notes.

That means that traditional marketing doesn’t work the same way in developing countries like Laos, where Notin worked as far back as the 1990s. His experiences taught him a great deal about running a business in areas such as financial management, leadership, and setting up systems that worked.

He learned through failure and working closely with entrepreneurs, and is now able to use the knowledge he gained to help his current clients.

One of the things that changed his life was getting involved in CrossFit. He says it makes him better in every aspect of his life because it taught him the importance of discipline and taking care of himself.

Laurent offers great advice about running a business and having a global mindset. Perhaps the most important is to build a routine that works for you and to recognize that no one can tell you what that should look like. He says the first step is always the most difficult, but that once you develop those habits into a routine, it becomes part of who you are.

You can learn more about Laurent here:

https://www.laurentnotin.com/about

Read the books mentioned in this podcast:

Start with Why by Simon Sinek

Enroll in the QuickStart Academy today to learn how to develop and implement a proven growth strategy that grows your ROI, your business, and your confidence. Learn more HERE.

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