Ep 407: 3 Unexpected Reasons My Latest Launch Completely Failed (PGSD Launch Debrief)

The Perfectionism Project

The entrepreneurship space can be so glamorised, we hear alot about people doubling their business year after year and that can leave us feeling behind if we aren’t experiencing that trajectory of growth.

I enjoy being very open and sharing what most people aren’t willing to share and this episode is no different. I take you behind the scenes of our most recent launch sharing the 3 unexpected reasons why this launch completely failed and all of the launch numbers.

Regardless of the type of business you have, this episode is relevant for you because at some point, no matter what guidance you're receiving, if you're putting yourself out there and trying new things, you will face failure.

It's important to know how to approach failure and be emotionally regulated in those moments so that you don't make the failure mean something about you and then repeat the same mistakes because you were too ashamed to actually take a look objectively at what went on, in a really compassionate way.

Failure doesn't make you a failure. It doesn't mean you don't know how to run a business. Look at all the big startups – they often don't break even for years. Even though we intellectually understand this, if your launches feel like a rollercoaster, you might be attaching your self-worth to the outcomes.

I love hearing podcasts like this because it's the real stuff and everyone goes through it so I hope you enjoy listening to the episode!

Find the full episode transcript and show notes at samlaurabrown.com/episode407.

In This Episode You’ll Learn:

• The 3 unexpected reasons why the most recent launch of PGSD failed

• Behind-the-scenes of our launch numbers

• What to do when you experience failure

• The clues my calendar gave me that I only realised after the launch

• How I’ll make sure that we never repeat the same mistakes again

Featured In The Episode:

• Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take the perfectionism quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

• Episode 379: My Growth Goal Quarterly Review For Q4 2022

• Episode 316: Behind The Scenes Of A $250k Launch (Part 1: Pre-Launch Period)

• Episode 317: Behind The Scenes Of A $250k Launch (Part 2: Launch Period)