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Kait Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kait Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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5 Pieces of Brand Building Advice from the Original VP of Marketing at YETI - Rick Wittenbraker

38:01
 
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Manage episode 446664348 series 3446717
Kait Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kait Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building.
He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emphasizes the importance of brand identity and community in marketing, and how his experiences as an investor have shaped his approach to business.
He also highlights the significance of environmental sustainability and the role of personal connections in both investing and brand development.
TAKEAWAYS:
- Rick transitioned from private equity to brand development.
- He played a key role in marketing strategies at Yeti Coolers.
- Building a brand is about establishing a personality.
- Good people can iterate on imperfect ideas.
- Community and shared experiences are vital for brands.
- Investing in early-stage companies can enhance operational skills.
- Rick emphasizes the importance of environmental sustainability.
- Connecting with people is a core strength for Rick.
- The evolution of marketing strategies is crucial for brand success.
- Understanding customer journeys across channels is essential.
Where to find Rick Wittenbraker:
Linkedin: https://www.linkedin.com/in/wittrick/
​Website: http://howlerbros.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 에피소드

Artwork
icon공유
 
Manage episode 446664348 series 3446717
Kait Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kait Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building.
He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emphasizes the importance of brand identity and community in marketing, and how his experiences as an investor have shaped his approach to business.
He also highlights the significance of environmental sustainability and the role of personal connections in both investing and brand development.
TAKEAWAYS:
- Rick transitioned from private equity to brand development.
- He played a key role in marketing strategies at Yeti Coolers.
- Building a brand is about establishing a personality.
- Good people can iterate on imperfect ideas.
- Community and shared experiences are vital for brands.
- Investing in early-stage companies can enhance operational skills.
- Rick emphasizes the importance of environmental sustainability.
- Connecting with people is a core strength for Rick.
- The evolution of marketing strategies is crucial for brand success.
- Understanding customer journeys across channels is essential.
Where to find Rick Wittenbraker:
Linkedin: https://www.linkedin.com/in/wittrick/
​Website: http://howlerbros.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 에피소드

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