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Kait Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kait Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Allison Ball Discusses The Challenges of Wholesale

33:53
 
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Manage episode 448945395 series 3446717
Kait Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kait Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of the Omnichannel Marketer, Alli Ball, founder of Food Biz Wiz, shares her journey in the food industry and how she helps emerging brands succeed in wholesale.
She emphasizes the importance of understanding market fit, finding the right channels, and optimizing operations. Alli discusses the challenges of getting attention from wholesale buyers and the difficulties of the distributor-retail model.
She also provides insights on driving velocity in retail and recommends tools and strategies for success.
TAKEAWAYS:
- Understanding market fit and pricing is crucial before entering wholesale.
- Finding the right channels, such as brick-and-mortar retail, food service, hospitality, and e-commerce, is essential for success.
- Optimizing operations and production is necessary to meet demand and deliver on promises.
- Getting attention from wholesale buyers can be challenging, requiring old-fashioned methods like phone calls and networking.
- The distributor-retail model can be difficult and cash-intensive, with challenges in finding co-packers, brokers, and managing chargebacks.
- Free tools and strategies, such as connecting with store staff, demos, and social media marketing, can help drive velocity in retail.
Where to find Alli Ball:
Linkedin: https://www.linkedin.com/in/aball/
​Website: http://www.foodbizwiz.com
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 에피소드

Artwork
icon공유
 
Manage episode 448945395 series 3446717
Kait Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kait Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of the Omnichannel Marketer, Alli Ball, founder of Food Biz Wiz, shares her journey in the food industry and how she helps emerging brands succeed in wholesale.
She emphasizes the importance of understanding market fit, finding the right channels, and optimizing operations. Alli discusses the challenges of getting attention from wholesale buyers and the difficulties of the distributor-retail model.
She also provides insights on driving velocity in retail and recommends tools and strategies for success.
TAKEAWAYS:
- Understanding market fit and pricing is crucial before entering wholesale.
- Finding the right channels, such as brick-and-mortar retail, food service, hospitality, and e-commerce, is essential for success.
- Optimizing operations and production is necessary to meet demand and deliver on promises.
- Getting attention from wholesale buyers can be challenging, requiring old-fashioned methods like phone calls and networking.
- The distributor-retail model can be difficult and cash-intensive, with challenges in finding co-packers, brokers, and managing chargebacks.
- Free tools and strategies, such as connecting with store staff, demos, and social media marketing, can help drive velocity in retail.
Where to find Alli Ball:
Linkedin: https://www.linkedin.com/in/aball/
​Website: http://www.foodbizwiz.com
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 에피소드

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