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Kait Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kait Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Shray Joshi Discusses How To Capitalize on Retail Media

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Manage episode 439550671 series 3446717
Kait Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kait Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands.
He explains the concept of a retail media network and how it encompasses third-party marketplaces, retailer. coms, and underlying technology platforms.
Shray shares strategies for driving retail traffic, such as sponsored search, paid ads, and influencer content. He emphasizes the significance of organic influencer partnerships and collaborations in building brand awareness. Shray also highlights the challenges of media attribution and the need for better integration across different retail channels.
Highlights Include:
- Digital retail marketing is a crucial aspect of CPG brands' marketing strategies, with retail media networks playing a significant role.
- Retail media networks include third-party marketplaces, retailer.coms, and underlying technology platforms that offer advertising opportunities.
- Strategies for driving traffic to retail include sponsored search, paid ads, and influencer content.
- Organic influencer partnerships and collaborations are effective in building brand awareness and driving traffic to retail.
- Media attribution remains a challenge in the retail industry, and better integration across different retail channels is needed.
Don't miss our next episode for more insights into the world of omnichannel marketing!
​​Where to find Shray Joshi:
Linkedin: https://www.linkedin.com/in/shrayjoshi
​Website: https://www.thepeeps.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it

  continue reading

64 에피소드

Artwork
icon공유
 
Manage episode 439550671 series 3446717
Kait Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kait Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands.
He explains the concept of a retail media network and how it encompasses third-party marketplaces, retailer. coms, and underlying technology platforms.
Shray shares strategies for driving retail traffic, such as sponsored search, paid ads, and influencer content. He emphasizes the significance of organic influencer partnerships and collaborations in building brand awareness. Shray also highlights the challenges of media attribution and the need for better integration across different retail channels.
Highlights Include:
- Digital retail marketing is a crucial aspect of CPG brands' marketing strategies, with retail media networks playing a significant role.
- Retail media networks include third-party marketplaces, retailer.coms, and underlying technology platforms that offer advertising opportunities.
- Strategies for driving traffic to retail include sponsored search, paid ads, and influencer content.
- Organic influencer partnerships and collaborations are effective in building brand awareness and driving traffic to retail.
- Media attribution remains a challenge in the retail industry, and better integration across different retail channels is needed.
Don't miss our next episode for more insights into the world of omnichannel marketing!
​​Where to find Shray Joshi:
Linkedin: https://www.linkedin.com/in/shrayjoshi
​Website: https://www.thepeeps.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it

  continue reading

64 에피소드

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