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Kait Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kait Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Scaling A 9+ Figure Omnichannel Brand with Danny Taing

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Manage episode 444601775 series 3446717
Kait Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kait Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks.
Danny discusses the evolution of Bokksu, the importance of customer feedback, the challenges of the subscription model, and the acquisition of Japan Crate to enhance their retail presence.
He emphasizes the significance of building strong brands and the need for a focus on retention in the current market landscape.
TAKEAWAYS:
- Danny's journey began with a love for Japanese culture and snacks.
- Bokksu started as a subscription box and evolved into an omnichannel brand.
- Customer feedback is crucial for product curation and brand messaging.
- The subscription model offers built-in retention but has its challenges.
- Acquiring Japan Crate accelerated Bokksu's retail expansion.
- Retail requires different strategies compared to DTC.
- Danny is passionate about bridging cultural gaps through food.
- Sharing food experiences can help promote brands.
- The industry needs to focus more on sustainable growth and unit economics.
- Danny believes strong brands will thrive in the evolving market.
​​Where to find Danny Taing:
Linkedin: https://www.linkedin.com/in/dannytaing/
​Website: https://www.bokksu.com

Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 에피소드

Artwork
icon공유
 
Manage episode 444601775 series 3446717
Kait Stephens에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kait Stephens 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks.
Danny discusses the evolution of Bokksu, the importance of customer feedback, the challenges of the subscription model, and the acquisition of Japan Crate to enhance their retail presence.
He emphasizes the significance of building strong brands and the need for a focus on retention in the current market landscape.
TAKEAWAYS:
- Danny's journey began with a love for Japanese culture and snacks.
- Bokksu started as a subscription box and evolved into an omnichannel brand.
- Customer feedback is crucial for product curation and brand messaging.
- The subscription model offers built-in retention but has its challenges.
- Acquiring Japan Crate accelerated Bokksu's retail expansion.
- Retail requires different strategies compared to DTC.
- Danny is passionate about bridging cultural gaps through food.
- Sharing food experiences can help promote brands.
- The industry needs to focus more on sustainable growth and unit economics.
- Danny believes strong brands will thrive in the evolving market.
​​Where to find Danny Taing:
Linkedin: https://www.linkedin.com/in/dannytaing/
​Website: https://www.bokksu.com

Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it

SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com

  continue reading

64 에피소드

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