Using Marketypes To Discover the Six Working Styles of Successful Marketers
Manage episode 311000269 series 3079989
Erik Harbison에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Erik Harbison 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Marketypes help to…
- Identify & address skill gaps
- Manage up & influence across
- Level-up your direct reports
- Hire the right marketers
- Design high-performing teams
- Reduce marketing team churn
The Six Marketypes are...
- Swiss Army Knife: balanced skillset, able to quickly learn new tactics, no specialty
- Olympian: complete focus on one channel or discipline, very high level of expertise
- Gunslinger: trusts creative instincts, distrusts process, able to cut through red tape
- Data Nerd: expert at manipulating data, believes the numbers should drive all decisions
- Growth Hacker: mastery of martech, funnel building focus & conversion rate optimization
- Big Picture Planner: omnichannel, able to align marketing strategy to business strategy
Resources from this episode:
Learn More About Marketypes:
- themarketinghelp.co/marketypes
Learn More About Marketypes:
- themarketinghelp.co/linkedinlearning
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110 에피소드