최고 Marketing Management 팟캐스트 (2024)

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261: Year End QuickBooks And Tax Strategies Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Or Business Owner 19:59

4d ago19:59

19:59

If you have a business or do bookkeeping for business owners, you know now is the time you need to wrap up your year-end financial statements. If you’ve heard the phrase closing the books, this is exactly what it means. You simply make sure you have all your money coming in and money going out of your business recorded and reconciled so that your f…

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Interview mit Jutta dos Santos Miquelino Teil 2 - über 5D-Leadership, neue Herausforderungen in der Führung und Juttas "The Glass Elevator" 35:11

5d ago35:11

35:11

Im zweiten Teil des Interviews mit Jutta dos Santos Miquelino geht es noch einmal etwas spezifischer um ihr neues Buch. Sie erklärt uns, was genau eigentlich hinter 5D-Leadership steckt. Philipp und Jutta sprechen darüber hinaus auch über die neuen Herausforderungen von Führung, aber auch darüber, wie man zu innerer Zufriedenheit kommt. Achtung Gew…

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The 10 Commandments of Building a Winning Affiliate Program 1:09:54

5d ago1:09:54

1:09:54

Today, I'm sharing my 10 Commandments for building a winning affiliate program. After 20 years of experience, I've distilled the essentials of affiliate management into these must-do principles that can make a huge impact. And thou must followest these commandments. Trust me, you won't want to miss #6 – it might sound crazy at first, but you'll see…

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Benjamin J. Shestakofsky on How Venture Capital Shapes Work, Innovation, and Inequality 1:12:53

13d ago1:12:53

1:12:53

Peoples & Things host, Lee Vinsel, talks to Benjamin Shestakofsky about his book, Behind the Startup: How Venture Capital Shapes Work, Innovation, and Inequality (U California Press, 2024). Shestakofsky is Assistant Professor of Sociology at the University of Pennsylvania, where he is affiliated with AI at Wharton and the Center on Digital Culture …

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260: The Gift Of Being Yourself Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner Or Self-Employed 5:24

6d ago5:24

5:24

Do you know who your true self is? Do you ever think you’ll become who you really are when you reach a certain point in your life? Do you ever feel like you are lying to yourself when you ask who you really are? Do you know how to simply be yourself? Are you ready to give yourself the gift of being yourself? Let’s dive in… Learn about the Under Pre…

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259: Believing In Yourself And Your Business Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Business Owner, Or Self-Employed 17:06

11d ago17:06

17:06

There is a lot of talk about belief this time of the year, but I feel like belief is such a vital part of having a side hustle or being a solopreneur. You’ve heard me say dream big, follow your heart, and love what you do before, and we are going to talk about how belief is such an essential aspect of not only dreaming big but also reaching your go…

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Should Your Affiliate Program be on a Network or In-House? 31:15

13d ago31:15

31:15

Trying to decide whether to run your affiliate program on a network or keep it in-house? It’s a HUGE decision that can make or break your program. In this episode, I’ll share the pros and cons of both options and help you figure out what’s right for YOUR business. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME - +1 260-217-4619…

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258: Is Intuition Driving Your Decisions Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner Or Self-Employed 3:49

13d ago3:49

3:49

Have you ever based a decision you were making on intuition? Do you ever let your intuition guide you in life? The basic definition of intuition is to understand something immediately, without the need for conscious reasoning. When you fully understand your wants and needs in life, intuition can be something you rely on. But what happens when you m…

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Andy Hines, "Imagining After Capitalism" (Triarchy Press, 2025) 50:29

15d ago50:29

50:29

Imagining After Capitalism (Triarchy Press, 2025) is the culmination of a decade-long exploration of what comes next after capitalism. It leverages previous work in developing foresight methodologies, which are featured in two previous books: Teaching about the Future and Thinking about the Future (2nd edition), both with Peter Bishop. It also leve…

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Eric Drott, "Streaming Music, Streaming Capital" (Duke UP, 2024) 1:34:12

16d ago1:34:12

1:34:12

Streaming Music, Streaming Capital (Duke University Press, 2024) provides a much-needed study of the political economy of music streaming, drawing from Western Marxism, social reproduction theory, eco-socialist thought and more to approach the complex and highly contested relationship between music and capital. By attending to the perverse ways in …

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Toby Bennett, "Corporate Life in the Digital Music Industry: Remaking the Major Record Label from the Inside Out" (Bloomsbury, 2024) 49:23

17d ago49:23

49:23

How does the music industry actually work? In Corporate Life in the Digital Music Industry: Remaking the Major Record Label from the Inside Out Toby Bennett, a Senior Lecturer in Media, Culture & Organisation in the School of Media and Communications at the University of Westminster offers a deep ethnography of everyday life in a contemporary recor…

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History and Journalism with Alex Keller 55:09

17d ago55:09

55:09

In this episode, I sat down with Alex Keller, then a Digital Content Producer at CBS News Texas, to talk about his unconventional career path. From studying biology and neuroscience to earning an MA in history, Alex’s journey is a testament to the unexpected ways history skills can shape careers. We dove into how his history background prepared him…

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257: Are You Aiming Too Low With Your Goals Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Business Owner, Or Self-Employed 20:18

18d ago20:18

20:18

The great danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. I love this quote from Michelangelo. It really puts into perspective how important it is to not only set goals but to make sure that you are setting goals that make you reach a little further than you’d nor…

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Interview mit Jutta dos Santos Miquelino Teil 1 - über die Chancen der Kollektiven Intelligenz und den Weg in ihre Selbstständigkeit 35:37

19d ago35:37

35:37

In dieser Folge ist Jutta dos Santos Miquelino zu Gast. Sie hat vor kurzem ihr Buch "The Glass Elevator" herausgebracht und erzählt uns von den Chancen und der Anwendung der Kollektiven Intelligenz. Dabei erklärt sie, was es damit eigentlich genau auf sich hat und lässt uns zudem hinter die Kulissen ihres Werdegangs und ihrer Selbstständigkeit blic…

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Should we Stop Using the Term "Affiliate Manager"? 11:04

19d ago11:04

11:04

Managers are for burger joints, not affiliate programs. Seriously, I can’t stand...no, scratch that...I HATE the term "Affiliate Manager." In this episode, I’m sharing why it drives me crazy…and what we should be calling ourselves instead. LINKS MENTIONED IN THIS EPISODE Your First 100 Affiliates: mattmcwilliams.com/first100 TEXT ME - +1 260-217-46…

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256: Gain A New Outlook From Your Past Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 5:12

20d ago5:12

5:12

Is there anything you’ve experienced in your past that is currently influencing how you live your life? How often do you talk to others about things that happened in your past? Do you let your past dictate how you live your life, or how you think your future will be? Did you know that you have the power to change your past? Your past no longer exis…

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Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024) 1:02:05

21d ago1:02:05

1:02:05

The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice (Wiley, 2024) describes former CEO of Silicon Valley Bank (SVB) Ken Wilcox's firsthand challenges he encountered in four years “on the ground” trying to establish a joint venture between SVB and the Chinese government to fund local innovation design―and th…

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255: Get The Help You Need To Succeed Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 17:21

25d ago17:21

17:21

Everyone is looking for the secret to success in their life, business, or both. If you want to be successful, you’re more than likely working towards each of your desired outcomes or goals. You’re looking to find the motivation or simply what you need to do to continue to move forward in the direction to reach your ultimate work-life balance. In th…

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Oops! This Affiliate Program Totally Blew It (Here’s How to Avoid Their Mistake) 31:44

26d ago31:44

31:44

Running an affiliate program? Most mistakes aren’t fatal…except this one. I recently witnessed a program make a colossal error, and it was painful to watch. In this episode, I’ll break down what went wrong...and how to make sure you avoid it. LINKS MENTIONED IN THIS EPISODE How to Determine the Right Commission Structure for Your Affiliate Program:…

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254: How Do You Deal With Regret Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 4:07

27d ago4:07

4:07

Do you have something in your life that you regret? There are a lot of people who are dealing with regret. How are you dealing with regret in your life? Is it something you feel on a daily basis? Is it something that only comes up for you periodically? When you think about your regrets, do you wish you would have done or maybe not done something in…

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253: Strengthening Your Business Foundation Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Business Owner, Or Self-Employed 19:26

1M ago19:26

19:26

To have a successful and profitable business, you’ll need to make sure your journey includes having a solid foundation for your business. This foundation is much more than just having an amazing idea for your business; it’s broken down into sections that are important to make sure you are mastering each of them so that you don’t have one area of yo…

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Interview mit Mirjam Saeger Teil 2 - übers Netzwerken, über Storytelling und die IDEAL-Formel und Social-Media-Botschaften 22:33

1M ago22:33

22:33

Im zweiten Teil des Interviews erzählt Mirjam aus ihrer Vergangenheit und von ihrem Netzwerkprozess und hat dazu einige Tipps auf Lager. Außerdem verrät sie im Podcast im Hinblick auf Storytelling auf Social Media, was es mit ihrer praktischen IDEAL-Formel auf sich hat und wie sehr man sich von seinem Perfektionismus und seinen Ansprüchen lösen sol…

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7 Things Every Affiliate Manager Needs to Know About the Holiday Season 22:11

1M ago22:11

22:11

The holiday season is just around the corner, and affiliate managers everywhere are gearing up for the busiest (and potentially most profitable) time of year. For some programs, we’re talking 40%, 50%, even 60% of their entire year’s sales crammed into just a few hectic weeks! So, if you’re not prepared…it’s gonna be a rough ride. In today’s episod…

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252: Being Proud Of Yourself Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner, Or Self-Employed 5:06

1M ago5:06

5:06

So often, we are looking for other people to be proud of us, but when was the last time you asked yourself how proud you are of yourself? Do you find that you are consistently seeking validation of how proud others are of you? Did you know that feeling proud of yourself is something you can actually create for yourself? Think about how much more po…

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Lizhi Liu, "From Click to Boom: The Political Economy of E-Commerce in China" (Princeton UP, 2024) 56:58

1M ago56:58

56:58

How do states build vital institutions for market development? Too often, governments confront technical or political barriers to providing the rule of law, contract enforcement, and loan access. In From Click to Boom: The Political Economy of E-Commerce in China (Princeton, 2024) Lizhi Liu suggests a digital solution: governments strategically out…

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251: Simple Steps To Create A Business Plan Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Business Owner, Or Self-Employed 19:02

1M ago19:02

19:02

When you have a business, you most likely have a vision for your business. If you are like many business owners, you think about your business the majority of your time. You think about the products and services you offer or want to offer, you think about your ideal client, you think about how much money you want to make, and you think about how yo…

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How Great Affiliate Programs Stand Out in the Holiday Clutter 24:20

1M ago24:20

24:20

Welcome to the holiday season—the busiest, noisiest time in the affiliate world! Every program out there is cranking up their promotions, their recruiting, their emails…and let’s be real, it can feel like trying to shout over a crowd of holiday shoppers. So how do you make sure your affiliate program doesn’t get lost in all the holiday clutter? In …

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Lior Arussy, "Dare to Author!: Take Charge of the Narrative of Your Life" (Greenleaf, 2024) 33:45

1M ago33:45

33:45

In this episode Drora Arussy interviews her husband, Lior. As this book brings in personal accounts and builds on experiences, there was some banter and stories that normally do not come up in discussions like this. Lior Arussy’s latest book, Dare to Author! from Greenleaf book club press, 2024, is a call for people to write—and therefore own—their…

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250: Clarifying What You Want In Life Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 5:24

1M ago5:24

5:24

Have you ever taken the time to really think about what you truly want in your life? Our lives are busy, and it’s easy to think about things on the fly, but how often do you take the time to really think about it? When I ask my clients what they want in their lives, there are many times that they say they don’t really know. They haven’t taken the t…

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249: Are Your Business Finances Out Of Control Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, VA, Owner, Or Self-Employed 19:38

2M ago19:38

19:38

Whether or not you feel you have control of your business finances, you want to make sure you are doing everything you can so that you can end this year in control. These next few weeks will fly by so quickly, and before you know it, you’ll need to gather all your financial information to prepare your tax return. In today’s podcast episode, I’m tal…

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Interview mit Mirjam Saeger Teil 1 - über Social Media, Authentizität, Sichtbarkeit und Rucola-Pizza 30:09

2M ago30:09

30:09

Nach vier Jahren ist erneut Ghostwriterin Mirjam Saeger zu Gast im Podcast. Sie erzählt ein bisschen, was sich in der Zwischenzeit bei ihr getan hat. Hauptsächlich sprechen Philipp und Mirjam allerdings über das Thema Social Media und darüber, wie wichtig für Mirjam in dem Zusammenhang Authentizität ist. Es geht ums Posten, Kontakte knüpfen und dar…

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7 Keys to Successful Affiliate Management During the Holidays 19:35

2M ago19:35

19:35

The holiday season is here and your affiliates need special attention. As an affiliate manager, it's your job to provide them with the support they need. In this episode, I’ll reveal the 7 key strategies to ensure your affiliates thrive during the holidays. Tune in to discover what your affiliates need to make their holiday promotions a hit.…

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248: Prioritizing What Matters Most Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 4:13

2M ago4:13

4:13

How often do you find yourself short on time? Our lives are busy, and when we find ourselves with more things to do and not enough time to get it all done, it forces us to prioritize what matters most to us. Wouldn’t it be great if you had the time to do everything you wanted to do? One of the things I work with my clients on is making sure they ar…

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247: Increasing Your Side Hustle Profits Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner Or Self-Employed 22:32

2M ago22:32

22:32

When you start your business or side hustle, your goal is more than likely to become successful. But what makes your business a success? Do you think that bringing in considerable amounts of sales or revenues determines your business’s success? Is it the number of clients or customers you have? It’s easy to listen to other business owners talk abou…

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How to Help Your Affiliates Write Better Emails 26:22

2M ago26:22

26:22

One of the best ways to level up your affiliate program and make everyone more money is to help your affiliates write better emails. In today’s episode, I’ll share proven strategies and tips for guiding your affiliates to write compelling emails that actually convert.

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246: Does Success Make You Happy Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 3:59

2M ago3:59

3:59

We are often led to believe that happiness comes from achieving success. We think that when we get something we think is successful in our life, then we’ll start being happy. Success and happiness are actually two totally separate mindsets. Think about it. There are so many people in this world who are successful, and yet they are so unhappy. The r…

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245: How To Get Your Side Hustle Started Whether You Are Starting A Business, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner, Or Self-Employed 20:48

2M ago20:48

20:48

Starting a side hustle can be overwhelming unless you take the right steps, make sure you are covering all the necessary requirements, and understand what the demand is going to be on not only yourself but your lifestyle as well. There are many points to consider, and the more that you can review these before jumping into you’re your side hustle, t…

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Stress als Freund sehen? - über den Unterschied von positivem und negativem Stress und den richtigen Umgang mit stressigen Situationen 18:34

2M ago18:34

18:34

In dieser Folge spricht Philipp über den häufig negativ konnotierten Stress. Dabei geht es ihm in erster Linie gar nicht darum, Stress grundsätzlich zu vermeiden. Solange man sich nämlich nach stressigen Phasen entsprechend ausruht, verhilft einem dieser zu deutlich mehr Fokus und hat auch viele weitere positive Eigenschaften. Warum man Stress also…

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7 Affiliate Management LIES That Will Kill Your Program 48:52

2M ago48:52

48:52

Today, I’m pulling back the curtain on the 7 biggest lies people buy into about affiliate management. These myths? They’re program killers. Believing them can sabotage your entire affiliate strategy. But don’t worry—I’m here to debunk them all and share the truth you need to keep your program thriving. Buckle up…you’re about to rewire the way you t…

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244: Learning How To Fail Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner, Or Self-Employed 4:24

2M ago4:24

4:24

So often in our lives, we set goals and strive for success. We want to win at everything we do, but there will be times when things don’t go as originally planned, and we fail. It’s okay to fail, and there are people who will tell you that you need to fail many times before you succeed, so why are so many of us afraid to fail? Why do we put things …

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243: Make Money With These Side Hustles Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 17:27

2M ago17:27

17:27

A side hustle or side gig simply means you are taking on additional work outside of your regular job. Having a side hustle can be a great way to earn some extra income, and how much income you make in your side hustle depends on what you put into your side hustle. In today’s podcast episode, I’m covering some of the top side hustles you can jump in…

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