Generative AI Disruption - Eps. 5: AI Strategist, Kaarin Howard

The Marketing Careers Podcast

Key takeaways from our guest, Kaarin Howard:

Leadership's Role in Embracing and Driving AI Adoption:

Kaarin touches on the critical role of marketing leadership in embracing and driving AI adoption within organizations. She suggests that leaders must not only be open to AI but actively encourage their teams to explore and integrate AI solutions. This leadership approach is essential for fostering an innovative culture that leverages AI for strategic advantage.

The Impact of AI on Marketing Team Dynamics and Structure:

Reflecting on the future of marketing teams, Kaarin speculates on the potential for AI to streamline team structures. "Will I need six copywriters? No, now I only need two," she states, indicating that AI's efficiency gains may lead to leaner, more focused teams. This shift could impact hiring strategies, team dynamics, and the overall structure of marketing departments, pushing towards a model where quality and efficiency are prioritized over quantity.
AI tools & resources mentioned in this episode:
MidJourney
Mutiny
Hugging Face
The Rundown AI Newsletter
Connect with Kaarin Howard:
linkedin.com/in/kaarin-howard/

For more support on navigating the disruption of Generative AI:
Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

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