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The Kenyan Perspective On Digital Marketing Trends Shaping Industries: Mark Kaigwa
Manage episode 361214617 series 3351635
Mongezi Mtati에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mongezi Mtati 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
One of the most significant digital marketing trends in Kenya is the role of social media, particularly Twitter, which has played a critical role during times of crisis. The Westgate tragedy in 2013 is just one example of this, where Kenyans turned to Twitter to share news updates, and offer support. Kenyan citizens also went to Twitter to help raise millions of dollars for national drought relief efforts.
One of the common challenges of building a business in the digital world is obsessing over meaningless metrics. This tends to lead to assigning too much significance to things that are easy to measure. – Mark Kaigwa, Founder and MD of Nendo
Mark Kaigwa also highlights the challenges of measuring success in the digital world, where it's easy to become obsessed with measuring things that are meaningless and giving them too much significance. He also shares some common mistakes that multinational and global brands make when entering the African market and how to avoid them.
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Audio editing and production by: Maishe Rakgoale
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