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Becoming a culturally fluent brand through semiotics
Manage episode 376769100 series 2889619
The Hartman Group, Inc. and The Hartman Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Hartman Group, Inc. and The Hartman Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Ever wonder how to reconcile what consumers say and think with how they're actually behaving?
The answer lies in understanding how they interact with culture.
Listen to our latest podcast to learn how semiotics can:
- Fuel culture-led strategies
- Unlock blue ocean innovation
- Help you create passionate and bold messaging that inspires consumers
Dive even deeper into the application of semiotics in our latest white paper, Signs, Codes & Trends: How semiotics can align your brand with culture.
If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.
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