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Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker

39:02
 
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Manage episode 461264059 series 2835309
Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies.
Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion to help brands scale effectively.

Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-baker-a5b6811b/
Follow Omnicom Commerce online at: https://omnicomcommercegroup.com/
To see Curt Monk on LinkedIn go here: https://www.linkedin.com/in/curt-munk/
Read Jacquelyn's White Paper " Is Private Label the Enforcer of the Retail Mafia?" https://drive.google.com/file/d/1vq6Cy6sNSVMNWg8bQ1rFafHk7Zq1UhKu/view?usp=sharing
JB answers these questions:

  1. Up to this point, the debates and discussions between brands & retailers around retail media investment have centered around the levels of platform sophistication, the questions surrounding measurement standards and reliability, and of course cost. Are we at a point that we have reached a new echelon, where in the world of retail media we should be discussing a major existential threat to brands…private label?
  2. Over the past three years, retailer private label consumer packaged goods (CPG) have seen significant growth, accelerated by changing consumer behavior and economic pressures.What has happened to the share of wallet/stomach that private label commands in the US market?
  3. Has private label been changing its game of late in terms of being a credible national brand alternative and if so, how?
  4. With this as the backdrop and as retail media networks continue to push to unlock more brand spend, does the industry need to evolve to bring the retail merchants and the media sellers closer together?
  5. What must the brand manufacturers do in collaboration or negotiation with their retail customers to realign that balance of power with private label and the value proposition that each player in the shopper ecosystem delivers? What are the levers at the disposal of brands?
  6. Looking forward, what trends in CPG national brands and private label are you most interested in following that will transform everything we have covered in our discussion today?

Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  continue reading

468 에피소드

Artwork
icon공유
 
Manage episode 461264059 series 2835309
Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies.
Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion to help brands scale effectively.

Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-baker-a5b6811b/
Follow Omnicom Commerce online at: https://omnicomcommercegroup.com/
To see Curt Monk on LinkedIn go here: https://www.linkedin.com/in/curt-munk/
Read Jacquelyn's White Paper " Is Private Label the Enforcer of the Retail Mafia?" https://drive.google.com/file/d/1vq6Cy6sNSVMNWg8bQ1rFafHk7Zq1UhKu/view?usp=sharing
JB answers these questions:

  1. Up to this point, the debates and discussions between brands & retailers around retail media investment have centered around the levels of platform sophistication, the questions surrounding measurement standards and reliability, and of course cost. Are we at a point that we have reached a new echelon, where in the world of retail media we should be discussing a major existential threat to brands…private label?
  2. Over the past three years, retailer private label consumer packaged goods (CPG) have seen significant growth, accelerated by changing consumer behavior and economic pressures.What has happened to the share of wallet/stomach that private label commands in the US market?
  3. Has private label been changing its game of late in terms of being a credible national brand alternative and if so, how?
  4. With this as the backdrop and as retail media networks continue to push to unlock more brand spend, does the industry need to evolve to bring the retail merchants and the media sellers closer together?
  5. What must the brand manufacturers do in collaboration or negotiation with their retail customers to realign that balance of power with private label and the value proposition that each player in the shopper ecosystem delivers? What are the levers at the disposal of brands?
  6. Looking forward, what trends in CPG national brands and private label are you most interested in following that will transform everything we have covered in our discussion today?

Please contribute to the Red Cross Disaster Relief Fund here: https://americanredcross.donordrive.com/campaign/CPG-Retail-Fires

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  continue reading

468 에피소드

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