Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque

The CPG Guys

The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo Bakeries, he's been shaping the online future of CPG/FMCG, by focusing on new Shopper & Consumer Experiences, Customer Engagement and Strategy Execution.
Find Omar Haque on Linkedin at : https://www.linkedin.com/in/omarnhaque/
Find Bimbo bakeries on Linkedin at : https://www.linkedin.com/company/bimbo-bakeries-usa/
Find Bimbo bakeries online at : https://bimbobakeriesusa.com/
Here's what we asked him :

1. Retail media - growing, shrinking - how have you had to handle this - what is now a phenomenon.
2. How are you looking at Omnichannel holistically and building retail JBP plans vs ecommerce?
3. Within retail media are we still primary search or is there diversity of inventory?
4. How is click and collect going? Any recommended tactics to drive it and basket behavior?
5. How is the overall pure play business going? Has grocery made a dent yet?
6. How has innovation been in the Omnichannel space? What new tech capabilities are you using?
7. What trends are you following these days? How are you leveraging AI for growth?
8. 2024 - how did it go? Where is ecommerce and where have you been focused?

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