Omnichannel Measurement with NielsenIQ's Liz Buchanan & Natalie Williams


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The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Natalie Williams from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally.
NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail.
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Liz & Natalie answers these questions:

  1. Over the past year, Omni has graduated from boardroom buzzword to a strategic catalyst for growth and business imperative. How is NielsenIQ supporting the industry-wide, omni evolution?
  2. I’m curious to hear - How has the rapid eCommerce expansion challenged visibility for NIQ’s retail partners?
  3. Can you walk our audience through the process by which data is captured at the shopper level and how this translates into a meaningful measurement solution? How granular can brands get at the product & geography levels in understanding behavior?
  4. NielsenIQ is also gearing up to launch another solution called OmniSales to help brands track product/brand/category sales across omnichannel retailers and delivery channels. Can you help us break down this specific solution in terms of the data sourcing and transformation to brand & retail application?
  5. So, how exactly does NielsenIQ’s new omni suite of solutions actually help brands win?
  6. What are people NOT talking about when it comes to omni?
  7. We’d love to get your thoughts around the idea that you have to trade-off quality for breadth of coverage -- or in the pivot to consumer sourced data. How true is this?

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