))
Doug Zarkin - Author of "Moving Your Brand Out Of The Friend Zone"
Manage episode 378152934 series 3302718
Ryan Berman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ryan Berman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
You can teach the skill, but you can’t teach the will. Meet proven marketing leader Doug Zarkin who has a remarkable track record of building brands and delivering for companies like Victoria’s Secret, Avon, and Pearle Vision. In his conversation with Ryan, Doug shares a handful of gems from his forthcoming book, "Moving Your Brand Out Of The Friend Zone", a playbook to elevate your brand beyond consumer friendship. The two also dive into the importance of "thinking human”, why a decision by consensus is never going to be a decision, and how if you’re not “hiring for passion” you’re making the wrong hire. Finally, the two discuss the importance of winning and how this concept is different than the importance of perfecting.
168 에피소드
공유
