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Can Big Data Really Predict What You'll Do Next? | Dr. Sandra Matz

52:13
 
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Manage episode 461276063 series 2791600
Chase Jarvis에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chase Jarvis 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Dr. Sandra Matz shares the compelling world of psychological targeting and the power of big data. Dr. Matz, the David W. Zalaznick Associate Professor of Business at Columbia Business School, delves into her groundbreaking research which intersects psychology, computer science, and big data analytics. We explore how seemingly innocent digital traces can reveal deep insights into our personal lives, and the double-edged sword of how these insights are used—not just to influence our shopping habits, but potentially our very choices and beliefs.

From her unique perspective as a computational social scientist, Dr. Matz discusses the nuances of digital footprints and their implications. We dissect the ethical boundaries of big data, touching upon the balance between technological advancement and individual privacy. As algorithms gain an increasing presence in our daily decisions, understanding this balance has never been more critical.

Some highlights we explore:

  • How our online behaviors can predict personal traits with startling accuracy.
  • The ethical considerations and potential risks of using big data in psychological profiling.
  • Dr. Matz's insights into the evolution of digital privacy and what it means for individual autonomy.

Enjoy!

  continue reading

674 에피소드

Artwork
icon공유
 
Manage episode 461276063 series 2791600
Chase Jarvis에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chase Jarvis 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Dr. Sandra Matz shares the compelling world of psychological targeting and the power of big data. Dr. Matz, the David W. Zalaznick Associate Professor of Business at Columbia Business School, delves into her groundbreaking research which intersects psychology, computer science, and big data analytics. We explore how seemingly innocent digital traces can reveal deep insights into our personal lives, and the double-edged sword of how these insights are used—not just to influence our shopping habits, but potentially our very choices and beliefs.

From her unique perspective as a computational social scientist, Dr. Matz discusses the nuances of digital footprints and their implications. We dissect the ethical boundaries of big data, touching upon the balance between technological advancement and individual privacy. As algorithms gain an increasing presence in our daily decisions, understanding this balance has never been more critical.

Some highlights we explore:

  • How our online behaviors can predict personal traits with startling accuracy.
  • The ethical considerations and potential risks of using big data in psychological profiling.
  • Dr. Matz's insights into the evolution of digital privacy and what it means for individual autonomy.

Enjoy!

  continue reading

674 에피소드

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