Crafting a Strategic Narrative for Growth with Andy Raskin

The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

Bill Caskey에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Bill Caskey 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5M ago 23:58

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In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of.
Andy shares his methodology for identifying the old mindset versus the new, defining a "buyer mission statement," and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams.
Tune in to learn how shaping your strategic narrative can transform stagnant products into exciting movements that prospects gravitate toward.
To learn more about Andy and the work he does, go to https://andyraskin.com.
Learn the secrets to exponentially growing your business and income in 2024 with proven leverage strategies at our upcoming Masterclass on January 31st. Save your spot here: http://billcaskey.com/masterclass

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