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Win More Customers with Highly Personalised Pitch Decks
Manage episode 294256336 series 2901019
James Rostance에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 James Rostance 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
As a B2B marketer, you can make a huge impact on your company’s sales figures by taking the lead on a very particular type of personalisation.
Pitch decks are a classic request for ‘the colouring in department’.
But gone are the days of a one-size fits all slide show to give to sales teams.
In fact, any company who speaks to their customer base in broad and generic terms is likely to be the first to be removed from any consideration set.
One of the secrets of the best performing B2B companies is that they have their marketing teams equip sales teams with pitch decks and supporting material which can easily be personalised for each individual prospect.
The reason why they do this is to communicate why the solution you’re offering is a perfect fit for the prospect’s specific problem or need, having taken into account their unique set of circumstances and buying criteria.
From outreach brochures, to the sales pitch, and even down to the proposal.
Ultimately, it all comes down to the more personalised your collateral is to the prospect, the more sales your company will make.
This week on the show we’ll get a clear understanding of what to personalise and how to personalise it, so that you can provide your sales department with the ultimate tools to do the job and win the game.
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You can connect with Itai here:
https://www.storydoc.com/
https://www.linkedin.com/in/itai-amoza-b44327a0/
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Are you a B2B marketer? Connect with me on Linkedin:
https://www.linkedin.com/in/jamesrostance/
And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:
https://casestudies.uk
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