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Emerging Best Practices in Personalization with Piano.io CEO Trevor Kaufman
Manage episode 443096440 series 2887278
We can learn a lot from subscription businesses that experiment with different revenue models and personalization.
Organizations with too many offers risk overcomplicating things with competing goals. I’m talking about companies with multiple revenue streams—different promotions, pricing options and tiers and/or a combination of subscription, one-off transactions, and advertising.
But increasingly we’re seeing examples of organizations incorporating multiple revenue streams successfully—for example, in news, fitness, streaming media and ecommerce.
Today’s guest, Trevor Kaufman, is an expert on subscriptions, personalization and digital experience. He is the CEO of Piano, a digital experience platform that helps organizations launch products and programs faster, strengthen customer relationships and drive personalization at scale.
Piano recently released their annual Subscription Performance Benchmark Report. It’s full of valuable insights gleaned from their customers, and relevant across many types of subscription models.
In our conversation, we talk about the emerging best practices in subscription pricing, the role of freemium and whether there’s a place for ads in the world of subscriptions.
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
88 에피소드
Manage episode 443096440 series 2887278
We can learn a lot from subscription businesses that experiment with different revenue models and personalization.
Organizations with too many offers risk overcomplicating things with competing goals. I’m talking about companies with multiple revenue streams—different promotions, pricing options and tiers and/or a combination of subscription, one-off transactions, and advertising.
But increasingly we’re seeing examples of organizations incorporating multiple revenue streams successfully—for example, in news, fitness, streaming media and ecommerce.
Today’s guest, Trevor Kaufman, is an expert on subscriptions, personalization and digital experience. He is the CEO of Piano, a digital experience platform that helps organizations launch products and programs faster, strengthen customer relationships and drive personalization at scale.
Piano recently released their annual Subscription Performance Benchmark Report. It’s full of valuable insights gleaned from their customers, and relevant across many types of subscription models.
In our conversation, we talk about the emerging best practices in subscription pricing, the role of freemium and whether there’s a place for ads in the world of subscriptions.
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
88 에피소드
모든 에피소드
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1 Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay 39:31
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1 Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+ 29:41
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1 Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing 33:36
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1 How SaaS & Subscriptions are Transforming Farming with John Deere's Justin Rose 39:29
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1 Everything You Wanted to Know About Involuntary Churn with Butter Payments’ Vijay Menon 37:58
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1 Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD 36:31
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1 The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman 38:08
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1 Lessons in “Service-First Product Leadership” from Ford, PlayStation and Beyond with Ross McGregor 41:30
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1 How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham 40:35
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