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How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham
Manage episode 443096420 series 2887278
You're in for a special treat today. My guest, Dr. Tacy Byham, is the CEO of Development Dimensions International, or DDI, a global leadership consulting firm that helps organizations hire, promote, and develop exceptional leaders. A few years ago, I worked with Tacy and her team as they incorporated subscriptions into their business model. The results have been extraordinary. Three years into the launch, over 50 percent of DDI's revenue comes from subscription clients.
I've been asking Tacy to share her journey for quite some time, and I'm thrilled that she finally agreed. In today's conversation, we'll talk about how subscriptions can smooth out the lumps in B2B services, how to put together the right team with the right mindset for subscriptions, and how to keep up the momentum after the initial experiments with subscriptions are over.
Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!
Join the Subscription Stories Community today:
88 에피소드
Manage episode 443096420 series 2887278
You're in for a special treat today. My guest, Dr. Tacy Byham, is the CEO of Development Dimensions International, or DDI, a global leadership consulting firm that helps organizations hire, promote, and develop exceptional leaders. A few years ago, I worked with Tacy and her team as they incorporated subscriptions into their business model. The results have been extraordinary. Three years into the launch, over 50 percent of DDI's revenue comes from subscription clients.
I've been asking Tacy to share her journey for quite some time, and I'm thrilled that she finally agreed. In today's conversation, we'll talk about how subscriptions can smooth out the lumps in B2B services, how to put together the right team with the right mindset for subscriptions, and how to keep up the momentum after the initial experiments with subscriptions are over.
Love the show? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts!
Join the Subscription Stories Community today:
88 에피소드
모든 에피소드
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1 Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing 33:36
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1 How SaaS & Subscriptions are Transforming Farming with John Deere's Justin Rose 39:29
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1 Everything You Wanted to Know About Involuntary Churn with Butter Payments’ Vijay Menon 37:58
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1 The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman 38:08
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1 Lessons in “Service-First Product Leadership” from Ford, PlayStation and Beyond with Ross McGregor 41:30
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1 How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham 40:35
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