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Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier, Olivier Destrebecq, Jeff Grang, and Nicolas Tissier에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier, Olivier Destrebecq, Jeff Grang, and Nicolas Tissier 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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App Masters - How to Monetize Your App: Expert tips from Steve P. Young

29:39
 
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Manage episode 358058600 series 3310815
Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier, Olivier Destrebecq, Jeff Grang, and Nicolas Tissier에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier, Olivier Destrebecq, Jeff Grang, and Nicolas Tissier 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the Subscription League podcast episode 21, Steve P. Young, an app marketing expert and founder and CEO of App Masters, shared his top tips for app monetization including the followings:

  • target 100% paywall views
  • add the paywall to the onboarding process
  • stop building more features
  • focus on improving the rate of trials to subscriptions
  • carefully consider the length of the app’s trials
  • use data as social proof

For noteworthy quotes and key takeaways from the episode, read the article -

How to Monetize Your App: Expert tips from Steve P. Young (App Masters)
Episode Topics at a Glance

  • The story behind App Masters
  • Steve’s youtube content initiative
  • App monetization tips
  • Why onboarding works and the proofs
  • Why trial works and the proofs
  • Showing a paywall early on to 100% of the users
  • Paywall content tips (long vs short, pricing table)
  • Feature led vs value-led
  • Using data as social proof


More about Steve

Steve P. Young is the founder of App Masters the app marketing agency that helps grow apps faster, better & cheaper.

From top-charting apps to the world’s biggest brands to small indie app startups, App Masters guides you through our successes and failures to ensure that you have a proven framework to ultimately find your success.

He is an author, speaker, and host of the #1 app marketing YouTube channel. He has interviewed the biggest names including the co-founder of Shazam, Crossy Road, Mafia Wars, Color Switch, and more!
Steve’s Links

Steve’s Linkedin

Steve’s Twitter

App Master Youtube Channel

Podcast - App Marketing by App Masters

Timestamps

0:00 Welcome to the Subscription League

0:21 Steve P. Young introduction and name explanation

1:13 How Steve founded App Masters

3:38 App Masters' brand partnerships

6:31 Steve's advice for CEOs for app monetization

9:34 What pushed you to get so involved with data?

11:28 How to incorporate paywalls during onboarding

13:11 The importance of showing a paywall early

15:50 What to include in a paywall

19:52 What is your experience with win-back offers?

23:20 Is a hard paywall a good idea?

28:31 Where to learn more about Steve

29:11 Thank you for listening!

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

  continue reading

40 에피소드

Artwork
icon공유
 
Manage episode 358058600 series 3310815
Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier, Olivier Destrebecq, Jeff Grang, and Nicolas Tissier에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier, Olivier Destrebecq, Jeff Grang, and Nicolas Tissier 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the Subscription League podcast episode 21, Steve P. Young, an app marketing expert and founder and CEO of App Masters, shared his top tips for app monetization including the followings:

  • target 100% paywall views
  • add the paywall to the onboarding process
  • stop building more features
  • focus on improving the rate of trials to subscriptions
  • carefully consider the length of the app’s trials
  • use data as social proof

For noteworthy quotes and key takeaways from the episode, read the article -

How to Monetize Your App: Expert tips from Steve P. Young (App Masters)
Episode Topics at a Glance

  • The story behind App Masters
  • Steve’s youtube content initiative
  • App monetization tips
  • Why onboarding works and the proofs
  • Why trial works and the proofs
  • Showing a paywall early on to 100% of the users
  • Paywall content tips (long vs short, pricing table)
  • Feature led vs value-led
  • Using data as social proof


More about Steve

Steve P. Young is the founder of App Masters the app marketing agency that helps grow apps faster, better & cheaper.

From top-charting apps to the world’s biggest brands to small indie app startups, App Masters guides you through our successes and failures to ensure that you have a proven framework to ultimately find your success.

He is an author, speaker, and host of the #1 app marketing YouTube channel. He has interviewed the biggest names including the co-founder of Shazam, Crossy Road, Mafia Wars, Color Switch, and more!
Steve’s Links

Steve’s Linkedin

Steve’s Twitter

App Master Youtube Channel

Podcast - App Marketing by App Masters

Timestamps

0:00 Welcome to the Subscription League

0:21 Steve P. Young introduction and name explanation

1:13 How Steve founded App Masters

3:38 App Masters' brand partnerships

6:31 Steve's advice for CEOs for app monetization

9:34 What pushed you to get so involved with data?

11:28 How to incorporate paywalls during onboarding

13:11 The importance of showing a paywall early

15:50 What to include in a paywall

19:52 What is your experience with win-back offers?

23:20 Is a hard paywall a good idea?

28:31 Where to learn more about Steve

29:11 Thank you for listening!

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

  continue reading

40 에피소드

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