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1 Episode 21: The Heiress Who Helped End School Segregation 35:10
How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes
Manage episode 443909196 series 3310815
Episode Overview
Eleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance.
For noteworthy quotes and key takeaways from the episode, read the article -
How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes
Episode Topics at a Glance
- The introduction of the Base streak in the Freeletics app
- Challenges in the fitness industry and retention strategies
- Challenges and the implementation of A/B testing for onboarding
- The positive impact of improved onboarding on campaign performance
- The significance of streaks in encouraging user engagement and interaction
More about Ellie
Eleanor Hughes is a marketing expert with 13 years of experience, having worked for some of the world’s biggest brands, including Sony PlayStation, Getty Images, Rockstar Games, Intel, and frog. As the Marketing Director at Freeletics, Ellie is currently responsible for global consumer marketing, including communication, creative content, social media, B2B, and brand and product reputation across all consumer touchpoints, managing a team of 20 people.
Felix’s Links
Ellie’s LinkedIn profile
Freeletics website
Timestamps
[00:06:55] Early days and growth of Freeletics
[00:11:52] Challenges in the fitness industry and retention strategies
[00:16:25] Implementing new product features for increased engagement
[00:21:07] Launching the "Not Just A Fling" marketing campaign
[00:24:01] Testing the Super Bundle partnership initiative
[00:28:12] Pausing the A/B/C test and identifying issues
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr
40 에피소드
Manage episode 443909196 series 3310815
Episode Overview
Eleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance.
For noteworthy quotes and key takeaways from the episode, read the article -
How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes
Episode Topics at a Glance
- The introduction of the Base streak in the Freeletics app
- Challenges in the fitness industry and retention strategies
- Challenges and the implementation of A/B testing for onboarding
- The positive impact of improved onboarding on campaign performance
- The significance of streaks in encouraging user engagement and interaction
More about Ellie
Eleanor Hughes is a marketing expert with 13 years of experience, having worked for some of the world’s biggest brands, including Sony PlayStation, Getty Images, Rockstar Games, Intel, and frog. As the Marketing Director at Freeletics, Ellie is currently responsible for global consumer marketing, including communication, creative content, social media, B2B, and brand and product reputation across all consumer touchpoints, managing a team of 20 people.
Felix’s Links
Ellie’s LinkedIn profile
Freeletics website
Timestamps
[00:06:55] Early days and growth of Freeletics
[00:11:52] Challenges in the fitness industry and retention strategies
[00:16:25] Implementing new product features for increased engagement
[00:21:07] Launching the "Not Just A Fling" marketing campaign
[00:24:01] Testing the Super Bundle partnership initiative
[00:28:12] Pausing the A/B/C test and identifying issues
Episode production by Mobdesign: https://podcasts.mobdesignapps.fr
40 에피소드
모든 에피소드
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1 Scaling Mojo: How to Build a Subscription App with 40M+ Downloads 30:55
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1 Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton 31:15
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1 How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes 32:45
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1 From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen. 16:04
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1 Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause 27:50
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1 Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska 27:27
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1 Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov) 26:00
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1 Kovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating 25:54
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1 Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira 29:11
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1 The Washington Post - Transitioning to Digital: Insights from Michael Ribero 28:53
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1 Papumba - Making a safe digital playground for kids with Gonzalo Rodriguez 23:52
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1 Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi 30:27
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1 How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler 37:27
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1 App Masters - How to Monetize Your App: Expert tips from Steve P. Young 29:39
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1 PhotoRoom - How to grow a subscription app business and its user base globally by Olivier Lemarié 25:52
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1 CoinStats - Finding the sweet spot with the right subscription app monetization and pricing strategy with Vahe Baghdasaryan 25:28
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1 Pollen VC - A guide to financing your user acquisition with Martin Macmillan 23:33
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1 [REPOST] GP Bullhound - What venture investors look for in subscription apps with Eric Crowley 24:28
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1 Breakthrough - Company spotlight: Health and Fitness App Productization Platform with Sunny Dulay 32:35
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1 Together Labs - Leveraging user research to maximize subscription app monetization with Jenny Pollock 32:07
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1 Appic - All about subscription app onboarding with Tobias Boerner 25:08
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1 MobileGroove - The Subscription Model - the State, Benefits, and Success Tips by Peggy Anne Salz 36:22
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1 Aperture - Tips for Creating the Right Mindset for Business Growth by Hannah Parvaz 30:10
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1 [REPOST] Luni - Subscription Marketing 101: tips to drive acquisition and retention with Adrien Miniatti 32:15
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1 BlueThrone - Product market fit, Subscription Model, and Other Key Secrets of Success by Idan Waller 25:42
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1 Jodel - Shifting from ads to In-App Subscription-led revenue generation with Tim Schmitz 27:36
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1 Phiture - How to optimize mobile app subscription with Andy Carvell 28:46
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1 GP Bullhound - What venture investors look for in subscription apps with Eric Crowley 24:28
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