EP 26: Maximizing ROI from Paid Advertising in B2B

Demand Gen Pod

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43:56

On August 20th, 1989, Lyle and Erik Menendez shot and killed their own parents. Until then, this Beverly Hills family had been a portrait of the American Dream. How did it go so wrong? To listen to all four episodes of 'The Menendez Brothers' right now and ad-free, go to IntoHistory.com . Subscribers enjoy uninterrupted listening, early releases, bonus content and more, only available at IntoHistory.com . If you or someone you know is in crisis, there is free help available at mhanational.org Learn more about your ad choices. Visit megaphone.fm/adchoices…

약 1년 전 11:49

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Today on the Demand Gen Pod, we're diving into a topic crucial for B2B marketers: "Maximizing ROI from Paid Advertising." In this episode, we'll explore the strategies and best practices that can help businesses make the most out of their paid advertising campaigns in the B2B space. Join us as we discuss the importance of defining goals, targeting the right audience, selecting effective advertising channels, crafting compelling ad copy and creative, optimizing landing pages for conversions, and monitoring campaign performance. We'll also share insights on retargeting and remarketing strategies, budget allocation, and overcoming common challenges in B2B paid advertising. So, if you're ready to supercharge your ROI and drive exceptional results from your paid advertising efforts in the B2B realm, stay tuned as we guide you through actionable tips and expert advice right here on the Demand Gen Pod!

31 에피소드

Demand Gen Pod

EP 26: Maximizing ROI from Paid Advertising in B2B

Demand Gen Pod

published 약 1년 전

MP3•에피소드 홈

31 에피소드

모든 에피소드

Demand Gen Pod

1
EP 32: 5 impactful ways to level up your email marketing designs 17:03

41 weeks 전17:03

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17:03

Today on the Demand Gen Pod, Meeting Title: EP 32: 5 impactful ways to level up your email marketing designs - Visual design is crucial for engagement and conversions - Mobile responsiveness is a must - Trends include brand consistency, personalization, and compliance - Tools like Canva and Adobe Spark help with design - Personalization and dynamic content enhance relevance - CTA placement is crucial for driving action - Interactive elements and dark mode can boost engagement - Best practices include avoiding deceptive subject lines and purchased email lists…

Demand Gen Pod

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EP 29: 3 keys for better email engagement in Gmail 21:06

44 weeks 전21:06

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21:06

Today on the Demand Gen Pod, El texto discute los factores clave para mejorar el compromiso en Gmail, centrándose en la relevancia, personalización y tiempo. Se explica cómo el algoritmo de Gmail filtra los correos electrónicos en pestañas según el comportamiento y señales de los usuarios. Se resalta la importancia de la optimización móvil, llamadas a la acción claras y contenido visualmente atractivo para aumentar la implicación. Además, integrar elementos interactivos como videos puede mejorar la participación del usuario. Probar los horarios y frecuencias de envío, segmentar los destinatarios según los niveles de compromiso y supervisar métricas como las tasas de apertura y de clics son estrategias recomendadas para campañas efectivas de marketing por correo electrónico cumpliendo con las leyes de spam.…

Demand Gen Pod

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EP 28: The false allure of B2B intent data 7:58

45 weeks 전7:58

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7:58

Today on the Demand Gen Pod, we're delving into the intriguing topic of B2B intent data and unraveling the false allure that surrounds it. Join us as we navigate through the misconceptions and realities of leveraging intent data in marketing strategies. From understanding the promises versus the actual value of intent data to assessing its quality and accuracy, we'll explore the nuances that marketers need to consider. Get ready to discover how to effectively balance intent data with other signals, align it with your marketing goals, and address ethical and privacy concerns along the way. Tune in as we decode the complex landscape of B2B intent data and empower marketers to make informed decisions for optimal results. Stay tuned to the Demand Gen Pod for a thought-provoking discussion that challenges conventional perceptions and sheds light on the truth behind B2B intent data!…

Demand Gen Pod

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EP 27: How to Build and Optimize Your Martech Stack 15:22

45 weeks 전15:22

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15:22

Today on the Demand Gen Pod, we have an invigorating episode in store for you as we delve into the realm of marketing technology. Join us as we uncover the secrets to building and optimizing your Martech stack, a vital foundation for modern marketing success. From understanding your unique marketing needs and selecting the right tools to creating a seamless data ecosystem and streamlining workflows, our discussions will equip you with the knowledge and strategies to harness the full potential of your Martech stack. Get ready for actionable insights, expert tips, and guidance on enhancing marketing efficiency and driving growth. Tune in to the Demand Gen Pod and embark on a Martech journey like never before!…

Demand Gen Pod

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EP 26: Maximizing ROI from Paid Advertising in B2B 11:49

45 weeks 전11:49

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11:49

Demand Gen Pod

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EP 25: The Future of AI in Sales and Marketing Alignment 14:27

45 weeks 전14:27

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14:27

Today on the Demand Gen Pod, we're delving into the world of B2B paid advertising and uncovering strategies to maximize return on investment (ROI). In this episode, we'll explore the key tactics and approaches that can help businesses make the most of their paid advertising campaigns in the B2B space. Join us as we discuss defining goals and targeting the right audience, choosing the most effective advertising channels, crafting compelling ad copy and creative, and optimizing landing pages for conversions. We'll also dive into monitoring and measuring campaign performance, retargeting and remarketing strategies, budget allocation, and scaling for continued success. So, if you're ready to unlock the secrets to driving exceptional ROI from B2B paid advertising, stay tuned as we reveal expert insights right here on the Demand Gen Pod!…

Demand Gen Pod

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EP 24: The Psychology of Marketing and Consumer Persuasion 20:18

45 weeks 전20:18

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20:18

Today on the Demand Gen Pod, we're diving deep into the fascinating world of psychology and its influence on marketing and consumer persuasion. In this episode, we'll explore how understanding consumer behavior and leveraging psychological principles can shape effective marketing strategies. Join us as we discuss the power of persuasion techniques, the role of emotions in marketing, the impact of behavioral economics on decision-making, and the importance of building trust and credibility with consumers. We'll also delve into segmentation and personalization strategies, ethical considerations, social influence, and measuring the effectiveness of persuasive marketing. So, if you're ready to unlock the secrets behind the psychology of marketing and consumer persuasion, stay tuned as we unravel the mysteries right here on the Demand Gen Pod!…

Demand Gen Pod

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EP 23: Building Trust and Credibility in Demand Generation 10:02

45 weeks 전10:02

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10:02

Today on the Demand Gen Pod, we're diving into a foundational aspect of successful demand generation: "Building Trust and Credibility." In this episode, we'll explore the essential strategies for establishing and maintaining trust with target audiences. Join us as we delve into the power of understanding the target audience, creating valuable content, leveraging testimonials and social proof, establishing thought leadership, and embracing transparency and honesty. We'll also discuss the importance of consistent branding, building relationships, and measuring trust and credibility. So, if you're ready to unlock the secrets of building trust in your demand generation efforts, stay tuned as we uncover valuable insights and expert tips right here on the Demand Gen Pod!…

Demand Gen Pod

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EP 22: CRM and Marketing Automation Integration 12:45

51 weeks 전12:45

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12:45

Today on the Demand Gen Pod, The transcript stresses the significance of uniting CRM and marketing automation for expeditious data exchange amid sales and marketing teams. It stresses the importance of establishing a source of truth, personalized customer journeys, consolidated customer data, closed-loop reporting, and the advantages of early implementation to preempt potential difficulties. Integration allows for targeted campaigns, refined lead management, enhanced insight into the sales pipeline, personalized interactions based on customer preferences across platforms, and comprehensive analysis connecting marketing endeavors to revenue. **Ryan** advocates for the implementation of proper system integration preemptively to streamline processes effectively. The amalgamation fosters targeted campaigns, improved lead management, heightened visibility into the sales pipeline, tailored interactions based on customer preferences system-wide, and informed analysis that correlates marketing initiatives with revenue generation. Early integration not only polishes operations but also fortifies the symbiotic relationship between sales and marketing departments, equipping them with the tools to operate seamlessly and enhance performance synergistically. In conclusion, prioritizing the integration of CRM and marketing automation sets the foundation for a harmonized workflow between sales and marketing units. By embracing this symbiotic approach early on, companies can optimize processes, drive targeted campaigns, nurture leads efficiently, and gain valuable insights that bridge marketing activities with revenue outcomes. **Ryan**'s emphasis on the significance of seamless system integration underscores the pivotal role it plays in unlocking operational efficiencies and maximizing the impact of marketing strategies on revenue growth.…

Demand Gen Pod

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EP 20: How to Chart Your Course to Meaningful Attribution Reporting 19:26

1 year 전19:26

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19:26

Today on the Demand Gen Pod, The transcript discusses the importance of attribution reporting in making informed marketing decisions. It explains that attribution reporting helps track the performance of different assets and their contribution to conversions. The challenges in meaningful attribution reporting include data collection, choosing the correct attribution model, and accurately attributing conversions to various touchpoints. The transcript suggests using first touch, last touch, or multitouch models for attribution. It emphasizes the need for clean and valid data through regular audits and quality checks. Customer journey mapping is also discussed as a way to understand conversion points and optimize marketing efforts accordingly. Multichannel and cross-device attribution require advanced tools and techniques to attribute overlapping touchpoints across different channels or devices. Key metrics for analysis include conversion rate, customer lifetime value (CLV), average order value, and ROI. Attribution insights can help optimize marketing strategies by reallocating resources or personalizing customer experiences based on effective touchpoints and channels identified through attribution reporting. Refining the attribution model over time is recommended to adapt to changes in customer behavior and market trends. Additionally, considering the sources of assets is important when analyzing their performance in generating revenue or ROI from paid ads versus other channels like email.…

Demand Gen Pod

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EP 19: Building a High-Quality Email List 16:43

1 year 전16:43

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16:43

Today on the Demand Gen Pod, In this podcast episode, Ryan discusses the importance of building a high- quality email list. He emphasizes that using good email lists leads to successful email marketing and a great experience for both businesses and audiences. Ryan suggests several strategies for building great lists, such as creating great content, optimizing website forms for better conversions, promoting subscriptions on social media and hosting webinars or events, and utilizing partnerships or collaborations with other companies. He also mentions the use of lead magnets to encourage email subscriptions. Ryan highlights the importance of ethical considerations when building these lists, including being transparent about data usage consent and providing an easy opt-out option. He explains that businesses should follow data privacy regulations like CCPA and ensure that opting out is simple without requiring account logins. Furthermore, Ryan discusses double opt-in mechanisms as a way to confirm subscribers' interests while reducing spam complaints and eliminating incorrect email addresses from the list. He advises implementing segmentation based on demographic data, behavioral data (such as past purchases or engagement levels), preferences, and interests to send more relevant content. Ryan concludes by emphasizing permission-based marketing practices like gaining explicit opt-ins from subscribers who have given their consent and consistently delivering value and relevance through emails. Implementing double opt-in mechanisms can convert the list into a high-quality one with reduced risk of spam complaints. He encourages listeners to subscribe to the podcast on various platforms before wrapping up the episode.…

Demand Gen Pod

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EP 18: How to keep Your Marketing Automation Data Organized 14:12

1 year 전14:12

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14:12

Today on the Demand Gen Pod, Ryan discusses the importance of organizing marketing automation data and provides tips on how to do it effectively. He emphasizes the benefits of using naming conventions, tools like Jira, and integrating marketing automation tools with CRMs. Ryan also highlights the significance of data cleansing, custom fields, segmentation, and documentation in maintaining organized data. Following these practices can lead to improved data accuracy and better decision-making in marketing.…

Demand Gen Pod

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EP 17: Why Industry Benchmarks Don’t Mean What They Used to 17:58

1 year 전17:58

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17:58

Today on the Demand Gen Pod, Ryan discusses the limitations of industry benchmarks and why they should not be relied upon for setting goals or KPIs. He explains that benchmarks may not accurately represent an individual's own data and that different cohorts within a database can have varying benchmarks. Ryan suggests creating personalized benchmarks based on specific objectives, target audiences, and brand values. He also emphasizes the importance of customer-centric approaches and differentiation strategies in marketing. Overall, he advises against making business decisions or expectations solely based on industry benchmarks.…

Demand Gen Pod

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EP 16: Pro Tips for Successful Data Analysis 11:09

1 year 전11:09

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11:09

Today on the Demand Gen Pod, Episode 16 , Ryan discusses the importance of data analysis in marketing and how it can inform decision making. He emphasizes the significance of collecting accurate and high-quality data through protocols, validation techniques, and regular audits. Ryan also mentions the need to consider consumer lifecycle data and utilize CRM tools to streamline data collection. Setting goals and KPIs upfront is essential for effective campaign building, as it provides a framework for measuring success. He advises aligning metrics with marketing objectives and using data visualization tools to present insights clearly. Lastly, Ryan teases an upcoming episode on industry benchmarks and their evolving meaning.…

Demand Gen Pod

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EP 15: AI-Based Email Marketing 23:04

1 year 전23:04

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23:04

Today on the Demand Gen Pod, Ryan from the Demand Gen Pod discusses his skepticism about relying on AI for email marketing decisions. He highlights the importance of designing frameworks and making decisions in a timely manner that align with the sales journey. Although AI has its limitations, it can be helpful when used in a guided and natural way. Ryan explores various ways to leverage AI in email marketing, such as personalization through customer data analysis and tailored content generation using tools like Chat GPT. He also mentions using AI algorithms to segment audiences based on behavior and preferences, as well as automating tasks like audience segmentation, content creation, and send time optimization. Additionally, he discusses how AI can improve A/B testing by analyzing results and suggesting optimizations for future campaigns. Lastly, Ryan touches on how AI can assist with copywriting by generating subject lines and content suggestions. The speaker expresses skepticism about relying too heavily on AI tools without actively tracking and monitoring them. They acknowledge the power of AI in improving workflows, but caution against letting it run free without close supervision. The speaker suggests using AI to generate multiple subject lines for testing and optimization, which can significantly increase productivity. They also emphasize the importance of including brand voice, balancing automation with personalization, and avoiding bias when using natural language processing and machine learning programs. The speaker shares their experience with Chat GPT, highlighting the need for variation in prompts to avoid generating identical responses. They discuss how they used different prompts to write TikTok descriptions for their podcast to achieve more diverse results. The transcript also mentions how AI can be helpful in improving email deliverability by identifying potential issues before sending emails. It suggests integrating an email validation tool or leveraging AI algorithms to detect red flags or spam triggers in email content. Ethical considerations such as data privacy and security are discussed, particularly regarding HIPAA compliance and obtaining user consent when using AI in email marketing. The speaker emphasizes the importance of complying with regulations and securing data properly. Other emerging trends mentioned include hyper-personalization in marketing, AI-powered chatbots, and enhanced customer journey mapping for better customer experiences. Overall, while there are opportunities for leveraging AI to improve customer experiences, there are challenges that need careful consideration due to evolving technology. The speaker admits being skeptical about fully embracing AI but acknowledges its benefits when used within controlled parameters. They invite listeners to share their thoughts via email at hello@demandgenpod.com.…