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EP 28: The false allure of B2B intent data
Manage episode 416256162 series 3523021
Nurturelabs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nurturelabs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today on the Demand Gen Pod, we're delving into the intriguing topic of B2B intent data and unraveling the false allure that surrounds it. Join us as we navigate through the misconceptions and realities of leveraging intent data in marketing strategies. From understanding the promises versus the actual value of intent data to assessing its quality and accuracy, we'll explore the nuances that marketers need to consider. Get ready to discover how to effectively balance intent data with other signals, align it with your marketing goals, and address ethical and privacy concerns along the way. Tune in as we decode the complex landscape of B2B intent data and empower marketers to make informed decisions for optimal results. Stay tuned to the Demand Gen Pod for a thought-provoking discussion that challenges conventional perceptions and sheds light on the truth behind B2B intent data!
31 에피소드
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