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EP 16: Pro Tips for Successful Data Analysis
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Nurturelabs에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nurturelabs 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today on the Demand Gen Pod, Episode 16, Ryan discusses the importance of data analysis in marketing and how it can inform decision making. He emphasizes the significance of collecting accurate and high-quality data through protocols, validation techniques, and regular audits. Ryan also mentions the need to consider consumer lifecycle data and utilize CRM tools to streamline data collection. Setting goals and KPIs upfront is essential for effective campaign building, as it provides a framework for measuring success. He advises aligning metrics with marketing objectives and using data visualization tools to present insights clearly. Lastly, Ryan teases an upcoming episode on industry benchmarks and their evolving meaning.
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