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Leveraging Email Marketing to Make the Most out of Q4
Manage episode 447568735 series 2872971
“More emails equals more sales!” - Sarah Williams
We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired, too. Rest when you can and then get to work. There are some things you can do now that will give your 4th quarter sales a major boost.
We create different types of email content during the first three quarters of the year. Email opt-ins with welcome sequences, weekly newsletters, and emails to share blog posts or podcast episodes. We’re serving our audience by providing value.
The 4th quarter is different. During the 4th quarter, we SERVE our audiences by SELLING. We help them shop. Your customers want to shop — it’s your job to get your products in front of them.
How can you leverage that email list you’ve spent all year building?
- Increase the frequency of your emails.
- If you’ve been emailing once a week, send two or three each week. If once a month, send at least one email a week.
- Bestseller of the week
- Top three gifts for teens, moms, dog lovers, etc.
- New items of the week
- Restock alerts
- Facebook LIVE recaps (where you’ve promoted a product)
- Make sure all of your emails are product focused. Serve your customers by solving their “what to get” problem by sharing:
- Eliminate decision fatigue.
- Make it easy for them to buy.
- Don’t give your customers too many options.
- Who is this product for?
- Take an everyday item and make it giftable
- Show an image of it folded neatly with a bow around it
- Show an image of the product peeking out of a box with a gift tag
- Create gift sets or bundles
- Focus each email on its giftability.
The key to success is not to overthink it. These emails should be short on copy and get right to the point. Include great images and a clear call to action. Follow up your email with social media posts to match and send a text to your text list!
Join me for this episode as I share four simple ways you can leverage email marketing to bring more revenue into your business during the 4th quarter. More emails equals more sales. It’s time to get to work!
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
212 에피소드
Leveraging Email Marketing to Make the Most out of Q4
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Manage episode 447568735 series 2872971
“More emails equals more sales!” - Sarah Williams
We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired, too. Rest when you can and then get to work. There are some things you can do now that will give your 4th quarter sales a major boost.
We create different types of email content during the first three quarters of the year. Email opt-ins with welcome sequences, weekly newsletters, and emails to share blog posts or podcast episodes. We’re serving our audience by providing value.
The 4th quarter is different. During the 4th quarter, we SERVE our audiences by SELLING. We help them shop. Your customers want to shop — it’s your job to get your products in front of them.
How can you leverage that email list you’ve spent all year building?
- Increase the frequency of your emails.
- If you’ve been emailing once a week, send two or three each week. If once a month, send at least one email a week.
- Bestseller of the week
- Top three gifts for teens, moms, dog lovers, etc.
- New items of the week
- Restock alerts
- Facebook LIVE recaps (where you’ve promoted a product)
- Make sure all of your emails are product focused. Serve your customers by solving their “what to get” problem by sharing:
- Eliminate decision fatigue.
- Make it easy for them to buy.
- Don’t give your customers too many options.
- Who is this product for?
- Take an everyday item and make it giftable
- Show an image of it folded neatly with a bow around it
- Show an image of the product peeking out of a box with a gift tag
- Create gift sets or bundles
- Focus each email on its giftability.
The key to success is not to overthink it. These emails should be short on copy and get right to the point. Include great images and a clear call to action. Follow up your email with social media posts to match and send a text to your text list!
Join me for this episode as I share four simple ways you can leverage email marketing to bring more revenue into your business during the 4th quarter. More emails equals more sales. It’s time to get to work!
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
212 에피소드
모든 에피소드
×1 179: From Blogger to Subscription Box Owner with 1200 Subscribers in Less Than a Year 35:19
1 175: 10 Tips for Managing Overwhelm in Q4 and Year Round 38:47
1 How I Generated $20k in Extra Revenue with a Holiday Gift Box 28:53
1 172: Promoting Your Holiday Box Using Facebook Ads with Josh Coffy 46:35
1 170: From Subscription Box Week to Subscription Box Owner in 30 Days with Tracey Phillips 41:47
1 169: How a One Time Holiday Box Can Validate Your Subscription Box Idea 23:52
1 168: 0 to 6 Figures with a $300 Marketing Budget with Huckleberry Gems 29:36
1 Niching Down Your Ideal Customer Can Improve Your Visibility 28:46
1 165: Quit Being Extreme & Start Being Consistent with Cotton Chaos 22:33
1 Building an Audience in 90 Days and Selling out on Her First Launch with The AwayDay Box 41:18
1 163: Why a Subscription Box is a No-Brainer for Your Product-Based Business 21:00
1 160: 5 Reasons Why You Should Start a Subscription Box Right Now 16:43
1 159: 5 Simple Steps to Adding a Subscription to Your Product-Based Business 27:40
1 I Want to Start a Subscription Box Business - Where Do I Start? 26:57
1 158: It's NEVER Too Late to Start, from Retirement to Subscription Box Owner 30:20
1 Public Facing Content vs. Private Group Content: How to Share Content Publicly Without Giving Away Paid Content 19:02
1 155: Building Another Recurring Revenue Stream with Stu McLaren 39:44
1 154: Four Simple Steps To Gain Your First 1000 Facebook Followers 26:34
1 153: Stop Worrying About Sales and Start Thinking About Profitability with Ciara Stockeland 35:43
1 152: Streamline Your Subscription Box with a Fulfillment Center 42:01
1 151: 3 Website Platforms for Your Subscription Box Business 25:40
1 149: From Waitlist to Launch - Identifying Potential Subscribers & Building Authority 28:19
1 148: From 15 to 200 Subscribers in a Year with the Maven Box 41:03
1 146: The Fall of Jane.com - The Danger of Using an Online Marketplace 26:15
1 145: Hitting $1 Million in Revenue This Year with 3 of My Mastermind Students 49:46
1 143: Selling Out in 24 Hours Using the Waitlist Plan with Luxury Loops 39:35
1 141: Over 500 Subscribers with a Super Simple Subscription Model with the Polka Dot Poodle 26:27
1 140: Scrub Your Email List and Improve Your Deliverability 22:08
1 139: The Missing Piece to Starting Your Subscription Box with Tabitha Yount 36:50
1 138: Building $10K in Monthly Recurring Revenue with a Digital Subscription with Tamara Bennett 25:45
1 137: Give Q4 a Boost by Staying Focused on Revenue Generating Activities 23:10
1 135: 750 Pillow Subscriptions Sold in 5 Days with Wilshire Collections 33:09
1 134: Never Give Up - Break Through the Plateau with the Crafty Lady Boutique 26:39
1 132: 10 Truth Bombs to Understand About Your Subscription Box Business 27:24
1 129: Getting Out of Your Own Way and Gaining 100 Subscribers with Amy and Art Design 41:23
1 128: Affiliate Marketing for Your Subscription Box Business 28:02
1 127: From 0 to 500 Subscribers on the First Launch with Art Shattered 39:20
1 124: Turning Your Lifelong Career Into a Subscription Box with The Interpreter Box 28:50
1 123: From 300 to over 25,000 Subscribers with Beachly Brands 30:38
1 Give Yourself a Raise with a Subscription Box Side Hustle 21:58
1 122: From Bakery to Food Truck to Subscription Box Owner with The Frosted Cakery 29:11
1 Going Live on Social Media - Build an Audience for Your Subscription Box 21:47
1 118: Public Facing Content vs. Private Group Content: How to Share Content Publicly Without Giving Away Paid Content 19:02
1 116: 5 Ways to Increase Perceived Value in Your Subscription Box without Blowing Your Budget 32:58
1 115: Building an Audience in 90 Days and Selling out on Her First Launch with The AwayDay Box 41:18
1 113: How Cotton Chaos 5X Their Subscribers with a Strategic Launch Plan 36:55
1 112: How I Built My 2nd Business From Scratch to Over $100K MRR in One Year 43:34
1 111: Raising Prices and Achieving Long-Term Sustainability 30:41
1 110: It's Not Too Late to Pivot Your Offer with Rustic Glitter 26:09
1 108: 5 Emails Subscription Box Owners Can Send Every Month 32:09
1 107: Creating SEO Friendly Content for Your Subscription Box Business 28:33
1 106: 7 Ways to Market Your Subscription Box Cost Effectively 18:25
1 105: Scaling Your Subscription Box Business with Cheryl Ham 49:56
1 104: Niching Down Your Ideal Customer Can Improve Your Visibility 28:46
1 103: From the Food Network to Starting a Subscription Box with The Cheerful Baker 44:21
1 101: 5 Reasons Why You Should Start a Subscription Box in 2023 25:03
1 098: Using Mystery Boxes to Reduce Inventory Before Year End 23:15
1 097: Busting Through Challenges and Doubling Her Subscription in the Last Six Months with The Literary Book Club 36:08
1 096: Changing Direction and Niching Down Generates 400 New Subscribers 26:06
1 095: Leveraging Email Marketing to Make the Most out of Q4 18:47
1 094: How I Generated $20k in Extra Revenue with a Holiday Gift Box 28:53
1 093: Crushing It on Instagram with One Simple Strategy with B Goods Lettering 38:05
1 092: One Change Doubled Their Subscription Income with Jane's Agenda 28:04
1 091: 50% Subscription Growth with One Live Launch w/ The Floral Project 43:02
1 089: Managing Content Creation and Showing Up On Video with Dana Bowling 33:51
1 087: From Registered Nurse to Subscription Box Owner with Tiffany Hill 29:24
1 086: One Year Later - An Update from a Past Guest One Year After Her Subscription Box Launch with Amanda Stucky 29:10
1 084: The Journey to 3200 Subscribers with Damon Oates of DecoExchange 27:47
1 082: Generating Over $20K a Month with a Digital Subscription 20:46
1 079: Give Yourself a Raise with a Subscription Box Side Hustle 22:18
1 077: Lean Into Your Best Selling Products and Create a One Thing of the Month Subscription 28:50
1 075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months 34:57
1 074: From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue 22:14
1 073: Ask Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy 31:02
1 072: Ask Sarah: How Do I Handle a Price Increase and Closing the Cart for My Subscriptions with Light of the Lamb 33:19
1 071: Ask Sarah: How Do I Introduce My Subscription Box to My Audience? with Holden Keepsakes 29:10
1 070: Ask Sarah: How Do You Handle Variations and Personalization for Your Subscription Box? with Sunflower & Scout 29:36
1 069: Ask Sarah: How to Grow Your Subscription Past the Plateau - with Print Cut Craft 30:54
1 068: Ask Sarah: How to Get People to Engage on Social Media - with the Crafty Lady Boutique 25:15
1 067: Ask Sarah: What's Holding Me Back from Starting My Subscription Box? 34:32
1 064: It’s more than just a box - creating a curated experience with The Literary Book Club 27:18
1 062: Facebook Ads Won't Grow Your Subscription Box For You 18:49
1 061: What Can a Fulfillment Center Do for My Subscription Box Business? with Lessgistics 31:02
1 060: Building an Audience: One Rhinestone at a Time with Stephanie Russell 37:38
1 059: Packed with Love: Turning a Bakery into a Subscription Box with Jonica's Bakery Box 28:11
1 057: Building a Subscription Box on Shopify with Nicole Jenney 29:28
1 056: Are You Talking About Your Subscription Box Enough? 31:17
1 055: Building a Profitable, Sustainable Business with Susan Bradley 30:06
1 053: It’s More Than Just a Box - Building a Thriving Community of Subscribers 45:30
1 051: 5 Ways to Reinvest In Your Business in the New Year 16:56
1 050: Never Stop Audience Building - Special 50th Episode 30:15
1 049: Subscription Box Predictions with Paul Chambers 1:01:10
1 048: I Want to Start a Subscription Box Business - Where Do I Start? 26:57
1 047: Too Many Offers Can Stop Your Growth - Lessons Learned from Becca from Isle Candle Co. 46:24
1 046: 3 Email Automations Every Subscription Box Owner Needs 23:27
1 045: Journey from One Time Boxes to a Thriving Monthly Subscription 35:46
1 042: Consistency Pays Off with Jamie Shahan of CRNA Swag 38:44
1 041: From 50 to 580 subscribers with Cassandra Ross of ThreadCrate 30:06
1 035: We All Start from Scratch – How Donna Ended her First Launch with 65 Subscribers! 25:29
1 033: Small Audience, No Problem! How Amanda Built 100+ Subscribers from an Audience of 600 27:30
1 031: From an Audience of Zero to 100 Subscribers in 60 Days 23:30
1 028: How My Subscription Boxes Got Ran Over – And I’m Not Mad About It! 16:05
1 027: Inventor, Patent Holder, and Subscription Box Owner 31:34
1 024: What Can a Virtual Assistant do for my Subscription Box Business? 43:50
1 023: We All Need a Reset - How Alissa Started a Subscription Box While Working Full-Time 35:41
1 014: 4 Ways to Build Your Audience with Tiffany from Good Habit Box Co. 24:53
1 013: A Passion for Animals Turns into 500 Monthly Subscribers 25:34
1 012: How Do I Compete with Big Box Companies? | Launch Your Subscription Box with Sarah Williams 23:39
1 011: Over 1000 Subscribers in Less Than a Year with Miss Tracy Creates 42:46
1 010:From One-Time Boxes to Quarterly Subscriptions with Stacey Collins of Wilshire Collections 19:46
1 009: Why am I Scared to Show Up Live? | Build an Audience for Your Subscription Box with Sarah Williams 21:41
1 008: Building an Audience and Recurring Revenue | Subscription Box Basics with Sarah Williams 17:52
1 007: Get Started Right Away with Fast and Messy Action | Launch your subscription box with Sarah Williams 19:44
1 006: Packaging is My Favorite | Subscription Box Tips with Sarah Williams 23:37
1 005: How to Find Your Perfect Subscriber | Subscription Box Strategies with Damon Oates & Sarah Williams 27:56
1 004: How One Artist Added a Subscription Box to Her Online Membership with Kasey Hope about her Subscription Box Business 20:10
1 003: The Riches are in the Niches - How Anne Stuccio Hit $10K Months with Her Subscription Box Business 26:31
1 001: Sarah's Subscription Box Journey - How I Launched a Subscription Box, Built a Thriving Business, and Changed My Life 19:17
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