130: Are Paid Ads Worth It?

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Player FM - Internet Radio Done Right

추가했습니다 four 년 전

Sarah Williams에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sarah Williams 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1
The So What from BCG

구독 취소

8일 전8d ago

구독 취소

매달+

This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

2년 전 30:54

MP3•에피소드 홈

“If you don’t have an ads budget, you still have a hobby business.” - Sarah Williams

Are paid ads part of your subscription box marketing strategy? If not, why not? You might be wondering if paid ads are worth it. Or you might be where I was in the early days of my business, worried about where you’re spending money and not understanding the value of running paid ads.

Subscription box owners - especially new subscription box owners - hesitate to use paid ads for many reasons.

They don’t understand the ROI from paid ads. Successful ads don’t always result in sales.
They lack the knowledge to set up and run an ad campaign.
They’re focusing only on organic growth strategies like SEO, content, and word of mouth.
They fear failure - they may be uncertain of their goals or not know how to measure results.

I first used paid ads when I realized I needed to do something else to grow outside of my local area. Organic traffic wasn’t enough. I had a great local business and my subscription box had grown - to a point. But almost all of my business came from local customers. In order to grow, I needed to run ads. Within just six months, the 3,000 followers it had taken me 4-5 years to gain had grown to 7,000 and I was getting subscribers from all over the country.

Paid ads are such an important part of launching and growing a subscription box business. If you want to grow, you need to continue to drive traffic - new traffic - to your content.

I’m challenging you to consider running paid ads. And I’m sharing actual data from my three recent launches and paid ads strategy to help you understand why you need to run paid ads.

It’s time to take action.

1. Determine your budget.

No matter how small, you have to start somewhere!
If you’re currently selling products or services, use the 8-10% rule.
If you’re not selling products and are on a limited budget, start with $150/month ($5/day) and increase it as you start selling products.

2. Create an Ads Strategy

Drive traffic to your site? Convert to subscribers? Build your list? Build your following?
You should have a solid ad strategy for the different stages and seasons of business you are in.

3. Test and Try

Join me for this episode as we talk all about paid ads. Are they worth it? Do they really make a difference? I answer those questions and share my paid ads results from my recent launches. There’s a lot to talk about in this episode. Grab your earbuds and come join me!

Want to learn more about paid ads? There is so much more inside Launch Your Box. We’ve got several different trainings, including a brand new training this month on how to set up a Page Like Ad so you can start growing your following. And I cover my subscription box ads strategy in a brand new bonus lesson inside the Launch Your Box training library. You’ll go behind the scenes of my launch and see what I did, what I spent, and the actual ads I was running for that launch. Of course, I break down all my results in detail.

Are you ready to join Launch Your Box? Text me the word LAUNCH to 940-204-0023 and I’ll send you a special invitation!

Join me in all the places:

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order

217 에피소드

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

130: Are Paid Ads Worth It?

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

published 2년 전

MP3•에피소드 홈

“If you don’t have an ads budget, you still have a hobby business.” - Sarah Williams

Subscription box owners - especially new subscription box owners - hesitate to use paid ads for many reasons.

They don’t understand the ROI from paid ads. Successful ads don’t always result in sales.
They lack the knowledge to set up and run an ad campaign.
They’re focusing only on organic growth strategies like SEO, content, and word of mouth.
They fear failure - they may be uncertain of their goals or not know how to measure results.

Paid ads are such an important part of launching and growing a subscription box business. If you want to grow, you need to continue to drive traffic - new traffic - to your content.

I’m challenging you to consider running paid ads. And I’m sharing actual data from my three recent launches and paid ads strategy to help you understand why you need to run paid ads.

It’s time to take action.

1. Determine your budget.

No matter how small, you have to start somewhere!
If you’re currently selling products or services, use the 8-10% rule.
If you’re not selling products and are on a limited budget, start with $150/month ($5/day) and increase it as you start selling products.

2. Create an Ads Strategy

Drive traffic to your site? Convert to subscribers? Build your list? Build your following?
You should have a solid ad strategy for the different stages and seasons of business you are in.

3. Test and Try

Are you ready to join Launch Your Box? Text me the word LAUNCH to 940-204-0023 and I’ll send you a special invitation!

Join me in all the places:

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today!

Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order

217 에피소드

모든 에피소드

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
Bounced Payments & Personal Follow-Up 17:30

20 hours 전17:30

나중에 재생

리스트

17:30

Are you relying solely on automations to recover failed payments? If so, you are losing money and experiencing unnecessary churn in your subscription box business. Business is personal. Recovering failed payments needs more than just automation - it needs a personal touch. Your personal touch. Think about how much time, energy, and money you spend getting new subscribers. How much time and energy are you willing to spend to keep them? In my subscription business, we use a combination of automations and personal outreach to follow up on failed payments. The result? Each month we recoup 98% of our bounced payments. Keep in mind, most failed payments are not due to subscribers wanting to cancel or intentionally not paying. Credit cards expire and need to be updated. Other things happen that unintentionally cause payments to fail. Assume subscribers want to stay with you and just need help updating their info. Every subscription box business should have a failed payment automation set up. You can do this directly in your subscription platform or CRM. The goal is to recover as many payments as possible through automation, reducing the time spent manually recouping payments via personal outreach. The automation process we use in my subscription box business is set up like this: Payment Run #1 - failed payment Email #1 sent - something like “There was an error processing your payment for XXX subscription. If you need to update your card, please do so at this link. Your payment will run again in 12 hours.” We aren’t accusing them of anything. We blame the error on ourselves and direct them to update the payment if they need to. We create urgency by letting them know the payment will run again in 12 hours. Payment Run #2 - failed payment Email #2 is very similar to Email #1 - they may not have seen the first email yet. Payment will retry in 24 hours. Payment #3 - failed payment Email #3 - 36 hours after initial payment has run. They’ve likely seen one of the first two emails. The first two emails are text only, this email includes an image. “Hi Subscriber. We are busy personalizing and packing all our subscriptions and want to make sure you get yours on time. If you need to update your card, please do so at this link. If you need help with that or have an issue, please hit reply and let us know how we can help.” This email includes a picture of the team packing a box. Payment runs again in 48 hours - they have time to reach out to customer service before the payment runs again. At this point, we start working through the list of remaining failed payments with personal touch points. Personal email Personal text Now we’re ready to run one last automation. Email #4 - on day five of failed payment Last chance email “Boxes are shipping and we want to make sure you get a Monogram Box this month. Please let me know how I can help.” We follow this plan every month. And every month, we recoup 98% of our failed payments. Business is personal. Don’t forget the importance of a personal connection point when working to retain your customers. Business is also business. Don’t leave money on the table. Following up on bounced payments reduces involuntary churn and retains more recurring revenue. Join me for this episode as I talk you through the automations combined with personal touches process I use to recoup 98% of bounced payments every month. Important Links: 6 in 60 Workshop Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join Launch Your Box today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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183: Stu McLaren Reveals the Messaging Shift That Will Transform Your Sales 34:59

8일 전34:59

나중에 재생

리스트

34:59

When I first started my subscription box, I thought I was selling cute products. I didn’t realize my audience wasn’t just buying things —they were buying transformation . They wanted to feel confident, stylish, and put-together, but my messaging wasn’t reflecting that. Making that shift—from selling products to selling a feeling—was one of the biggest game-changers in my business. And it can be the biggest game changer in your business, too. The person who helped me understand the need for this shift in messaging was my very special guest on this episode, my mentor Stu McLaren. Stu McLaren is the go-to expert when it comes to creating and scaling profitable memberships. For the past 17 years, he’s helped business owners build recurring revenue models that provide stability, growth, and freedom–hello, recurring revenue! And now, he’s packed his best insights into a brand-new book, Predictable Profits. Before I took Stu’s course in 2018, I had about 300 subscribers in my subscription box business. I had hit a plateau and didn’t know how to break through it. Stu’s course showed me the biggest reason for my plateau. I was focusing on selling instead of serving . People don’t subscribe to a box because of what’s inside. They buy it because of how it makes them feel. My audience wanted to feel stylish, confident, and put together without spending hours shopping or second-guessing their outfits. Once I shifted my messaging to reflect that transformation, my business took off. How to Shift Your Messaging to Serve Instead of Sell Want to make this shift in your own business? Here are three key takeaways from my conversation with Stu: 1. Understand Your Customer’s Journey Instead of just thinking about what’s inside your subscription box, think about how it impacts your customer’s life. Ask yourself: What problem are you solving? What feeling are you creating? 2. Speak to Their “Before and After” Stu shared a simple but powerful exercise. I did it with him and want you to do it, too. Draw a line down the middle of a piece of paper. On one side, write down all the frustrations and struggles your customers feel before they purchase. On the other side, write down how they feel after they’ve experienced your subscription box. Your messaging needs to focus on bridging that gap. 3. Focus on Transformation, Not Just Features My customers don’t just want earrings, bags, or t-shirts—they want confidence, ease, and style. What does your audience want? Your messaging should highlight the outcome, not just the product itself. I went from 300 subscribers to 750 in my next launch. And over time, I’ve built a seven-figure subscription business that gives me the stability and confidence to scale even further. With predictable, stable income coming in each month, you can make smarter business decisions, invest in growth, and stop feeling like you’re constantly chasing sales. Recurring revenue is business and life-changing! And that’s why Stu’s book Predictable Profits is such an amazing resource—it walks you through exactly how to build and scale a business that runs with you, not just because of you. If you’re ready to learn more from Stu, go grab your copy of Predictable Profits by Stu McLaren. You can find it at all major retailers, or head to Stu.me/book for links to order. I’d love to hear your biggest takeaway from this episode! Screenshot it, share it on Instagram, and tag me @launchyourbox . And if you’re loving the podcast, hit subscribe and leave a review—it helps more subscription box business owners find us. Find and follow Stu: Stu McLaren on Facebook Stu McLaren on Instagram Stu McLaren Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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5 Ways to Increase Perceived Value in Your Subscription Box without Blowing Your Budget 32:58

15일 전32:58

나중에 재생

리스트

32:58

Is your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay profitable to stay in business. In today’s episode, we’re talking about increasing the perceived value of your box. Perceived value is simply a subscriber’s perception of the merit or desirability of a product. There are five things you can do to increase the perceived value of your subscription box for little or no cost. Customization Style - i.e, home decor - farmhouse or modern. Size - i.e., clothing or wearables. Type - i.e., breed of dog. Teachers - i.e., grade level or type of school. YOU - Your Personal Connection Remember, being “ME” is free marketing. Include a handwritten note. Put a birthday card in their box the month of their birthday. Surprise & Delight - include a gift in the box periodically (not every month) Coupon to your store or “bonus bucks.” The “Golden Ticket” - a special gift included in only select boxes. Anniversary gifts - on the anniversary of them becoming a subscriber. Early bird bonuses during launches. Exclusive Content or Collectibles First access. Digital bonuses. Tutorial or training access. Exclusive meet-ups. Zoom parties. Bundle Items One thing by itself can seem too small, but bundle two or three of an item and tie a ribbon around it or put it in an organza bag to make it look special. Hair clips Chapstick Sticker sheets Dog treats Join me for this episode as I talk about five ways you can increase the perceived value of your subscription box and stay within your budget. Important Links: 6 in 60 Workshop Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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182: From 118 to 1800 Subscribers: 2-Year Update From B. Goods Lettering 35:18

22일 전35:18

나중에 재생

리스트

35:18

Betsy Goodman of B Goods Lettering is back on the podcast, and wow —what a difference two years makes! When I last interviewed Betsy in October 2022 on episode 93, she had 118 subscribers to her Lettering Box and was using Instagram brilliantly to grow her audience. Fast forward to today, and she’s running two thriving physical subscription boxes, a digital membership, and has grown her subscriber base to 1800! In this episode, Betsy shares the incredible journey of scaling her business, the lessons she learned along the way, and the strategies that helped her reach her goal of quitting her full-time job. Finding a niche that thrives Betsy serves a very specific audience: people passionate about hand lettering and wax seals. By focusing on what they love, she’s created products they can’t wait to subscribe to. The power of audience polling Betsy didn’t just guess what her audience wanted next; she asked them! That’s how she discovered her followers were eager for a Wax Seal subscription. Launching a second subscription successfully Betsy took what she learned inside Launch Your Box and started The Wax Seal Club with 50 subscribers. Today, it has 1,200 subscribers! Balancing physical & digital offers Inspired by an episode of The Launch Your Box Podcast featuring my Mastermind members who hit $1M in annual revenue, Betsy realized she needed monthly recurring revenue to stabilize her income. That led to the launch of her digital membership, The Script & Seal Society, where Betsy teaches exclusive hand lettering and wax seal projects LIVE three times a month. Overcoming the challenges of growth From fulfilling boxes out of her basement to hiring help and managing product delays, Betsy shares what it’s really like to scale a subscription business. Hitting major milestones Betsy recently quit her full-time job and is now focusing on growing her business even further—with a goal to move out of her basement and into a dedicated space in 2025! Betsy’s Best Advice for Subscription Box Owners: Think about your customer first. What else would help them? What else do they need? Ask your audience! They’ll tell you exactly what they want—if you’re willing to listen. Be willing to try something new. Don’t be afraid to try and don’t give up! Betsy’s story is proof that when you take action, listen to your audience, and stay consistent, serious growth is possible. If you’re thinking about adding another revenue stream to your business—whether it’s a second subscription, a digital membership, or something else entirely—you won’t want to miss this episode! Find and follow Betsy: B. Goods Lettering on Facebook B. Goods Lettering on Instagram B. Goods Lettering Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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181: Scaling Your Subscription Box: The Path to True Growth 33:24

29일 전33:24

나중에 재생

리스트

33:24

Scaling your subscription box business isn’t just about making more money—it’s about building a business that works for you, instead of you working for it. Are you stuck in the day-to-day grind, feeling like growth is just out of reach, or afraid that scaling will be overwhelming (or expensive!)? Then this episode is for you. When I first launched my subscription box, my goal was 100 subscribers. That felt HUGE. I never imagined I’d be where I am today—packing thousands of boxes every month. But if you don’t plan for growth, you’ll eventually hit a ceiling. I learned this the hard way. At one point, I was packing boxes 10 hours a day, running two embroidery machines nonstop, and trying to juggle everything myself. That wasn’t sustainable. The business had grown, but I hadn’t scaled—yet. Scaling is about more than just more subscribers and more revenue. It’s creating systems and processes that allow you to grow without burning out. Growth is not the same thing as scaling. Growth is adding resources (time, money, or effort) to increase revenue. Scaling focuses on increasing revenue significantly without a proportional increase in resources. Without scaling, it’s easy to reach a point in growth where your costs exceed your revenue. The benefits of scaling your subscription box Achieving financial freedom : scaling allows you to unlock higher profit margins. Serving a larger audience : you’re able to reach more people who love what you do. Building a legacy : scaling can make your business more profitable and even potentially sellable in the future. The risks of not scaling your subscription box Burnout : trying to “do it all” can lead to burnout…fast! Plateauing: without scaling, your growth will reach a ceiling, limiting your income and your ability to reinvest in your business. The mindset shift needed to scale Fear holds us back. In order to scale, you need to shift your mindset away from, “What if I fail?” or “What if I can’t handle the growth?” Instead, your mindset needs to be, “Scaling is not about perfection. It’s about progress.” Investing in tools, people, or systems can feel risky. But those risks pay off. There will be challenges. There will be setbacks. Look at these as opportunities to learn and continue moving forward. Not everyone is ready to scale. But how can you know if you are ready? If you’re ready to scale, you have: Proof of concept : you’re selling regularly or have a steady subscriber base. Clear audience understanding : You know and understand what your customers love and are willing to pay for. Solid processes: You’ve systemized parts of your business (payments, packing, customer service, etc). If you’re not sure you’re ready to scale, take some time to reflect and ask yourself: Do you have a vision for where you want your business to go? Are you ready to let go of some control in order to gain freedom? Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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7 Ways to Market Your Subscription Box Cost Effectively 18:25

5 weeks 전18:25

나중에 재생

리스트

18:25

Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business. The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly. I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to implement all of them at the same time! If you’re just getting started, choose one, get consistent with it and then layer on another. If you’re already doing one or more of these, choose another one to add to your marketing plan. Leverage social media. These accounts are FREE. Figure out where your ideal customer is and start there. Have FUN with it. Get social - serve and engage with your audience. Partner with micro-influencers in your space. Offering affiliate commissions is super cost-effective - you don’t pay them unless they sell something for you. Influencer or affiliate marketing. Very inexpensive. Still a very effective way to reach your audience. How will you get people onto your email list? How will you market to them once they’re on your list? Email marketing. Create valuable content to attract your ideal person. Blogs, videos, eBooks, etc. Content marketing. Word of mouth is so powerful! Customer reviews. Where does your ideal customer go? Farmers Markets, expos, shopping events, etc. In person events. It’s not about the stuff - it’s about the people. A strong community creates raving fans - the kind that market your subscription for you! Build an online community. Take one of these ideas and build it into your routine. Get comfortable and consistent with it. Then layer in another strategy. Continue to grow your audience, reach more of the right people, and ultimately gain new subscribers. You can’t rely on one marketing channel or strategy. And you don’t need to spend a lot of money on ads to market effectively. Join me for this episode as I take you through seven cost-effective ways to market your subscription box. Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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180: 4 Productivity Hacks for Subscription Box Owners 31:54

6 weeks 전31:54

나중에 재생

리스트

31:54

In this episode of The Launch Your Box Podcast, we’re diving into 4 productivity hacks that will help subscription box owners save time, reduce stress, and grow their businesses more efficiently. 1 - Avoid Task Switching Set boundaries to allow you to focus on one task at a time. 2 - Batch Your Work Focusing on a single task allows your brain to get into a flow. This improves concentration and efficiency. 3 - Use Time Blocking Time blocking is all about intentionally planning your day or week, dedicating specific blocks of time to specific tasks (hello, batching work). Add these blocks to your calendar and treat them like appointments! Consider using a timer (I do) to stay focused and keep you from getting off track. 3 - Use Project Management Tools Project Management tools like Asana, Trello, and others can help you keep track of tasks, deadlines, and team responsibilities. Trust me, they work a lot better than writing notes in multiple notebooks and on sticky notes! Each has its pros and cons. You can decide which works best for your time or, like we do, use both. If you’re not using a project management tool yet, start small. Choose one simple task and start managing it in Trello or Asana. You’ll be surprised at the difference it makes. Game changer! Make running your subscription box business more manageable. Join me for this episode and start implementing these 4 game-changing productivity hacks today! Try Trello Explore Asana Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
179: From Blogger to Subscription Box Owner with 1200 Subscribers in Less Than a Year 35:19

7 weeks 전35:19

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리스트

35:19

On this episode of the Launch Your Box podcast, meet Jenny Finke of Love Me Gluten Free. Jenny didn’t just pivot from blogging to launching her subscription box—she sold out her first 125 boxes in just two hours and now has over 1,200 subscribers in less than a year! Learning and Sharing All Things Gluten-Free Jenny launched a blog where she shared recipes, stories, products, advice, and more. She ran the blog for over 10 years and had several million readers. Jenny wrote a book and amassed a sizable social media following. Her newsletter went out weekly to more than 24,000 readers. She made income through ads, sponsorships, and affiliate marketing. In 2023, everything changed. The algorithm that was so helpful in the past, directing people to Jenny’s content who needed it, changed. Many successful bloggers were throwing in the towel and returning to corporate jobs. Jenny knew she needed a new way to serve her community and save her business. Starting and Launching a Gluten-Free Subscription Box Jenny saw a need. Her audience wanted a subscription box but needed to know they could trust the safety of the items. And Jenny knew she could deliver. Jenny already had an audience, but needed to learn how to start and manage a subscription box business. She needed to build relationships with brands who would supply items for her box. Jenny joined Launch Your Box and jumped right in. She set a 90 day plan to launch her box with a launch date in April 2024. Selling Out - and Gaining 125 Subscribers - in Two Hours Jenny crunched the numbers and decided to make up 125 boxes to offer during her subscription box launch. She sold all 125 in less than two hours! Jenny went back to her vendors and asked if they had 25 more of the items in the box. They did and she offered the additional 25 boxes to her audience. All were gone that first day. 150 subscribers in one day. An incredible result for a first launch. Jenny’s Love Me Gluten Free subscription box has continued to grow, adding subscribers every month. For the first several months, fulfillment took place in Jenny’s basement. That meant capping growth at 300 subscribers until they found a warehouse space. Jenny moved her business into the warehouse space which allowed her to add more subscribers. Nine months after launching they have 1200 subscribers and are already outgrowing this new space. Pivoting from Blogger to Subscription Box Owner Jenny’s business didn’t just survive the changes to Google’s algorithm. It evolved and is thriving. All because Jenny wasn’t afraid to pivot. She knew she wanted to stay in the gluten-free industry. She knew she wanted to continue to serve her loyal audience. They needed her expertise. They trusted her. And now she provides them with products they can trust. Jenny’s advice for other bloggers who are struggling is to pivot and look to diversify their revenue streams. She believes many could benefit from starting a subscription box - just like she did. A subscription box is another way to serve an audience you’ve spent so much time nurturing, growing, and serving. Join me on this episode to hear Jenny’s inspiring journey, how she solved a problem her audience desperately needed a solution to, and her advice for anyone needing to pivot in their business. Don’t miss it! Find and follow Jenny: Love Me Gluten Free on Facebook Love Me Gluten Free on Instagram Love Me Gluten Free Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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10 Ways to Build Your List - Every Month 29:22

8 weeks 전29:22

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리스트

29:22

What one thing can you do in your business every single day that would help you be the most successful? Work to build and grow your email list! If you’re not replenishing the pool of people you’re selling to, you won’t be able to grow your business the way you want to. Growing your email list gets new, fresh eyes on your stuff. It allows you to present your offer to new people. And that allows you to grow. One of my main goals for my business in 2023 was to double the size of my email list. I challenged the ladies in my Elevate Mastermind to make growing their lists one of their goals for 2023 and now I’m challenging you to do the same thing. List-building activities need to be at work in your business every day. I’m sharing ten different ways you can build your email list. And no, you don’t need to do all of them at once. Add a pop-up on your website - have a pop-up at work on your site at all times capturing email addresses. Create an opt-in on your website with a way to serve your audience - give them more information about something (box opening with a freebie or additional information like a style guide, a free printable to go with your home decor box, a checklist to go with a beach themed box, tips about caring for your pet for a pet box, etc.) Think about the industry you’re in and what you can provide to serve your audience. Run a giveaway - a great way to build your list when you’re new and as a quarterly list-building strategy for seasoned box owners. Post a lead magnet on social media and run ads to it - pulling people in and onto your list. (ebooks, checklists, gift with purchase, etc.) Add an email opt-in at checkout - capture people who buy from you but may not be on your list. Create a fun quiz that requires an email address to get results - make it something your audience will want to share! Offer a discount or free gift - use this carefully to prevent training people to only shop with you when there is a sale or a discount. Host an event or workshop - free or low-dollar offer. Works great for DIYers or crafters. Tease sneak peeks or exclusive behind the scenes content with opt-ins - early access gives feelings of fun and exclusivity. Get in front of new audiences - collaborate with other brands, businesses, and influences who have the same customer but sell different items for a joint giveaway or a way to serve each other’s audiences. Note: Make it clear to people that they will be receiving emails from you when they provide their email addresses. Pick one thing to work on right now. Get that going and then add in another strategy. The more of these you do, the more people you’ll reach and the more people you’ll add to your email list. Join me for this episode where I challenge you to grow your business by growing your email list this year and give you 10 simple ways to do it! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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178: $0-$100k in 10 Months with The Crafty DIYer 26:10

9 weeks 전26:10

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26:10

In this episode, we’re talking with Denise Parkes of The Crafty DIYer. Denise and I know each other well. She’s a member of Launch Your Box, Scale Your Box, and my Elevate Mastermind. As one of my Mastermind Ladies, I get to see Denise in person 3 times a year! Her strength and the story of the last year in her business inspire me and the other members of our Mastermind. It will inspire you, too. Denise is an artist and a crafter. She is passionate about teaching others to enjoy crafting. Denise serves mainly women over the age of 60 and, by going LIVE six days a week for a long time, had built up a devoted following. When Denise learned about me and my annual Subscription Box Week , she joined right away. During that week, Denise got to know me and my teaching style as well as what she could expect inside Launch Your Box. Denise was convinced a subscription box was the right next step for her. She actually launched during Subscription Box Week (remember she already had a large audience) and got 120 subscribers! Denise’s subscription box grew quickly and soon she needed to rent warehouse space to handle inventory and fulfillment. But all was not well inside Denise’s business. Denise and her business reside in Canada where shipping costs are prohibitive. She simply couldn’t afford to ship to her largely US based subscribers, or even those in her own country. Shipping costs were eating up all of her profits. Denise was also dealing with health issues and found herself stressed and unhappy. Her business in its current form was no longer serving her. She knew she still needed to make an income, but couldn’t go on as she was. But Denise is someone who gets back up and figures things out. And during our September 2023 Mastermind Retreat, she did just that. There is power in being in a room with other smart, like-minded businesswomen who want the best for you. Denise realized the way forward was with printables – no shipping required! She’d had a super successful printable lead magnet in place to grow her list and further proved the viability of her idea by selling one-off printables. When she was able to get out of her warehouse lease, Denise felt able to start from scratch again… even though doing so was scary. Starting from scratch for Denise meant “doing everything Sarah teaches.” Building her list Driving traffic to her website Putting effective lead magnets out there The Digital Print Clubhouse launch was a big success – 150 subscribers big. And it has continued to grow. Denise now has more than 400 subscribers and celebrated hitting 6-figures only 10 months after making this major pivot. So what’s different now? Less stress More joy Nothing to pack and ship More time and energy to create Denise talks about the importance of being around women who support and understand her – like the ones found inside Launch Your Box. She also reminds us of the importance of not worrying about what anyone else thinks and resisting the urge to compare yourself to anyone else. Pivoting was necessary for Denise’s business to survive. And now she’s not only surviving, she’s thriving… and celebrating hitting six-figures in less than a year! Join me for this episode as Denise and I talk about realizing when it's time to pivot, working through the fear, and coming out stronger… oh, and reaching six-figures in revenue in less than a year! Find and follow Denise: Crafty DIYer on Facebook Crafty DIYer on Instagram Crafty DIYer Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
Taking Your Side Hustle to a Full-time Gig 26:40

10 weeks 전26:40

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리스트

26:40

Have you thought about taking your subscription box business from a side hustle to a full-time gig? It’s absolutely possible. I did it and so have many members of Launch Your Box. But… Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal. Take your time and get real about what your goals are. Are you currently working 40/50/60 hours a week and want to work less? Do you want to make more income than you have been? The truth is, you can get there. But you’ll need to make a plan and work that plan. Start by asking yourself these four questions: What is the income you need to replace? What is the survival income you need to cover your bare bones expenses every month? What portion of that survival income can be covered by someone else (spouse, parents, roommates)? What is the initial investment you’ll need for your business (products, supplies, packaging, tech)? Understand that your business will need to be profitable before you can pay yourself. That takes time. It took me 9 months before I was able to pay myself a regular paycheck. 8 ½ years later, I pay myself a very nice salary and also pay the salaries of more than 20 employees. Join me for this episode as I take you on my journey from tiny side hustle making $200 a month to where I am now, running two multi seven-figure businesses, answering those questions, knowing my numbers, and making careful decisions every step of the way. Important Links: Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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177: Year-End Review of My Subscription Box Business 24:31

11 weeks 전24:31

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리스트

24:31

This past year in my business was filled with wins, challenges, and hard-earned lessons. And that’s okay. Because being an entrepreneur, and especially a subscription box owner, isn’t as glamorous as the internet sometimes makes it seem. It’s more like a rollercoaster – holding on tight through the highs, the lows, and all the in-betweens. In this episode, I’m taking you behind the scenes of my business, sharing the good, the bad, and the downright frustrating moments. Why share all of this with you? You know I believe in being transparent. And I want to inspire you to take a good look at your own business, reflect on your year, and use those insights to propel you into 2025, making it your best year yet! Why Reflecting on the Past Year in Your Business Matters Looking back helps us see what worked, what didn’t, and how we can grow. As entrepreneurs, it’s easy to focus on where we fell short. I’m challenging you to shift your mindset to celebrate the progress you’ve made instead. I started my subscription box business in 2017. To date, I’ve surpassed $10 million in revenue. That’s the gain I choose to focus on, even when things don’t go as planned. And there were definitely some times this year when things didn’t go to plan. The Highs – What Worked in 2024 Recurring Revenue – My three subscriptions—The Monogram Box™, T-Shirt Club, and Tees 4 Teachers—account for 75% of my revenue. Recurring income is the foundation of my business. Successful Launch – My April launch, featuring low-cost bonuses, brought in over 400 new subscribers in just a few days. Turning Inventory into Growth – Self-liquidating offers (SLOs) helped me clear out excess inventory while attracting new customers, and turning one-time buyers into subscribers. The Lows – What Didn’t Work in 2024 A Slow Start to the Year – Taking my eye off the numbers in January led to slower months and a revenue deficit I worked all year to recover from. Campaigns that Fell Short – An "intro offer" flopped early in the year. But… Instead of giving up on the strategy, I revamped and relaunched it later with much better results. 2024 Had Its Surprises, Too Retention Challenges – My retention has always been high. Always. Like 94%+ high. Until it wasn’t. A payment failure issue in September caused my retention rate to drop to a never-before-seen 79%. This was a hard pill to swallow – and sent me for the wine and chocolate – but it taught me to stay resilient. Key Takeaways for Your Business Track Your Numbers – Every month. Don’t let busy months distract you from keeping an eye on your metrics. What happens today impacts the months ahead. Embrace Launches –Launches breathe new life into your business, giving customers a reason to subscribe or make a purchase. Experiment and Adjust – Not every campaign will succeed. But even those that don’t can teach you how to improve and grow. Focus on the Gain –Instead of dwelling on where you want to be, celebrate how far you’ve come. Progress is worth celebrating. Entrepreneurship isn’t easy, but it’s worth it. By reflecting on your year, focusing on the gains, and staying intentional with your plans for 2025 you can set yourself up for success. Join me for this episode where I take an honest look at my subscription box business—and challenge you to reflect on 2024 in your business. Tune in and let’s dive into the lessons of the year! Resources Mentioned in This Episode: The Ed Mylett Show (Podcast) The Gap and The Gain by Dan Sullivan and Benjamin Hardy Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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Build an Audience with a Niche Specific Podcast 48:28

12 weeks 전48:28

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리스트

48:28

“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter. My podcast producer, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me start this podcast and grow it to more than 200,000 downloads in 18 months and a ranking in the top 1.5% of podcasts globally. She’s also a member of Launch Your Box. If you’re wondering if podcasts can be a valuable part of an audience-building strategy for subscription box owners, the answer is yes! I mentioned I have more than 200,000 episode downloads in only 18 months. Compare that to my social media audience. It has taken me years to grow my Facebook and IG followers to a combined 20,000. And if you’re wondering if there’s room for another podcast - for your podcast - the answer is also yes. Studies show more than half of people over 12 listen to podcasts and, on average, each listens to 7 podcasts! There are several benefits to podcasts when it comes to connecting with your audience. Podcasts meet people where they are. They lend themselves to being interrupted - it’s easy to stop a podcast when needed and get right back to where you left off. Podcasts allow listeners to multitask. They listen while driving, cleaning, exercising, and more. A podcast mimics the intimacy of a phone call - you’re talking to your audience for 25-40 minutes per week. Unlike social media posts, reels, and videos, podcast episodes live forever! It can be daunting to think about what you would talk to your audience about each week. Many people worry they’ll run out of things to say. If you’re serving your niche, and know your audience well, that shouldn’t be a problem. Sarah suggests brainstorming a list of possible topics by asking yourself: What keeps my ideal customer up at night? What answers are they searching for on Google? What is their support system like? What is their value system? What are their highest priorities? Use what you learned about your ideal customer in my FREE 6 in 60 Workshop to help you get started. Join me for this episode as Sarah shares so much knowledge about why subscription box owners should consider starting a podcast, how to decide what to talk about, and why it’s very possible to DIY your podcast. Important Links: 6 in 60 Workshop Find and follow Sarah Heeter: Sarah Heeter on Instagram Sarah Heeter’s Website Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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176: 4 Ways to Liquidate Inventory before Year-End 10:59

13 weeks 전10:59

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리스트

10:59

Are you sitting on extra inventory as we near the end of the year? For most of you, sales are strong right now. You're filling holiday orders and managing all that comes with this busy season. But as the end of the year draws near, it’s time to liquidate leftover stock. Why is liquidating inventory important? Liquidating inventory frees up your cash flow, opens up room on your shelves, reduces taxable assets, and prepares you for a fresh start. In this episode, I’m sharing 4 strategies to liquidate products. Don’t sit on unnecessary inventory. Liquidate it before the end of the year and avoid dragging old stock into the new year. 1 - Flash Sales Flash sales are quick, time-sensitive sales. They’re also one of the best ways to move product FAST. Create urgency, scarcity, and excitement! 2 - Bundle Older Products We’ve been talking about product bundles for all of Q4. Continue selling these through the holidays and to the end of the year – they hold a lot of value and make great gifts. 3 - Offer Mystery Boxes You and your customers will have so much fun with this one! After all, who doesn’t love a good surprise? Mystery Boxes are more than just fun; they’re also an effective way to clear inventory. 4 - Social Media Sales Events Put social media to work for you! Social media is your best friend when it comes to liquidating inventory quickly. Use it to host a sales event. Of course, you can’t just plan these events. You need to market them, too. Each event needs its own marketing campaign in order to be effective. Join me for this episode where I share 4 ways you can liquidate inventory before year-end. Let’s turn your inventory into cash and clear space for growth! Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

1
Using Mystery Boxes to Reduce Inventory Before Year End 23:15

14 weeks 전23:15

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리스트

23:15

“Don’t bring that stale inventory into 2023!” - Sarah Williams Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves. One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce inventory without putting clearance tags all over everything. Whether you made a bad buy (been there), overbought for your subscription box (yep, been there, too), or you’ve just had a slower year than last year and need to move some product quickly, Mystery Boxes are a great strategy. The goal is to get your money back. Don’t focus on making a large profit or even a profit at all. Focus on getting the cash you spent on the items back in your bank account and getting space back on your shelves. The excitement of a Mystery Box is not knowing what’s inside! Mix items from past subscription boxes with items never in boxes. Make subscribers aware they might receive something they already have. These are not curated experiences like your subscription box. They are filled with items at a great value. Create different price points. Choose different size boxes, fill them up, and price them. These Mystery Boxes won’t all be the same. If you have 20 of one item and 30 of another, you can still make 50 boxes. Just make sure the items you’re putting in the boxes have a similar size and value. Get excited about these Mystery Boxes and start teasing your audience about a week before you’ll start selling them. Go LIVE, let your audience see how excited you are, and show them one of the boxes and how FULL it is! Talk about the value! Do you have inventory you need to liquidate? It’s time to let go of old product and start fresh in the new year. Join me for this episode to learn how to create your own Mystery Boxes and start liquidating! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box ? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!…

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130: Are Paid Ads Worth It?