How Deliciously Ella Built a £60 Million Plant & Wellness Empire

Screw It Just Do It with Alex Chisnall

In this episode, I sit down with Matthew Mills, the CEO of Deliciously Ella. What started as a simple recipe website has blossomed into a comprehensive plant-based food and wellness platform, encompassing a restaurant, a range of food products, an app, bestselling books, and a highly engaged social media community.

Matthew shares his insights on the importance of combining diverse skill sets to achieve business success. We dive into the early days of Deliciously Ella, discussing how intuition often guides initial business decisions, and how crucial data becomes as the business grows. Matthew also highlights the significance of having a diversified cash flow and a resilient business model, ensuring the company isn't easily toppled by unforeseen events.

Join us as we explore Matthew's philosophy on building a brand with staying power, the careful balance between growth and stability, and the lessons learned from scaling Deliciously Ella from a blog to a beloved household name.