SBS Audio에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SBS Audio 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
SBS Audio에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SBS Audio 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Australia is one of the world's most multicultural nations but our Parliament isn't. Does it matter? - ऑस्ट्रेलिया दुनिया के सबसे बहुसांस्कृतिक देशों में से एक है, लेकिन हमारी संसद ऐसी नहीं है। क्या इससे कोई फर्क पड़ता है?
SBS Audio에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SBS Audio 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Australia is one of the world's most multicultural nations but our Parliament isn't. Does it matter? - ऑस्ट्रेलिया दुनिया के सबसे बहुसांस्कृतिक देशों में से एक है, लेकिन हमारी संसद ऐसी नहीं है। क्या इससे कोई फर्क पड़ता है?
Amid the ongoing housing crisis, the Productivity Commission has released a report revealing a 53 per cent decline in construction sector productivity since 1995, based on a comparison of hours worked and new homes built. To better understand the challenges faced by the industry, SBS spoke with housing expert Nisha Bajaj.…
Chocolate prices are expected to spike in the lead up to Easter, driven by a global shortage of raw ingredients. In this podcast, a chocolate factory owner Deeksha Khanna shares how manufacturers adapt to absorb rising costs and changing customer demands.
Indian YouTuber Ranveer Allahbadia’s remark about parents and sex on India’s Got Latent, hosted by Samay Raina, has sparked controversy, drawing reactions from politicians, celebrities, and comic artists. In this podcast, Indian-origin Australians—including comedians and a filmmaker—debate whether the outrage is justified or overblown. Tune in for an in-depth discussion.…
बिहार की राजधानी पटना से करीब सौ किलोमीटर दूर स्थित है मोकामा. इसी शहर के शंकरवा टोला में गंगा किनारे एक छोटी सी बिल्डिंग पर लिखा है विद्यार्थी हिंदी पुस्तकालय। वैसे ये पुस्तकालय देखने और साज -सज्जा में कोई ख़ास नहीं हैं, लेकिन इस पुस्तकालय ने मोकामा और आस-पास के विद्यार्थियों की तकदीर बदल दी हैं। यहाँ पढ़ कर बहुत से बच्चों ने सफतला प्राप्त की है और उन्हें अच्छी सरकारी नौकरीयां भी मिली हैं।…
Many of us have belongings tucked away in our closets and cupboards—items we no longer use but still hold sentimental value. For many, especially those with ties to distant countries, these objects serve as cherished connections to the past. Now, the Salvation Army, one of Australia’s leading charities, is bringing new life to these donated treasures by showcasing them across its Melbourne stores. Tune in to this podcast featuring Ruchi Sharma from the Indian Society of Victoria, as she shares how the Indian community is coming together to donate their pre-loved items and make a meaningful impact.…