Player FM 앱으로 오프라인으로 전환하세요!
SELAB Season 1, Episode 10: 7 steps to an awesome sales message!
Manage episode 151507114 series 1029657
Leslie Talbot is the vice president of content at Corporate Visions. She is a thought leader on how to create an engaging sales message which can be used by sales reps to win more deals!
This week's podcast is a followup to the conversations we had with Tim Riesterer in Season 1, Episode 3 & Jim Moliski Season 1, Episode 5. If you did not listen to these podcasts yet I highly recommend you do!
Leslie and myself will talk about how important it is to have a clear sales message which can be leveraged by your sales teams and how to create one. She explains the value of a power positions and how they differ from value propositions and how this really drives the customer to take action!
Leslie will share her secret sauce she uses every day to create amazing sales messages for her customers - the CVI 7 step framework to a power position:
Step 1) Identify your audience and create your targeted conversation profileStep 2) Identify your customer's business objectivesStep 3) Understand your customer's status quo and which trends put their business objectives at riskStep 4) Identify your customer's top challengesStep 5) Map your capabilities; Identify your 2-3 differentiatorsStep 6) Identify your value; what can your customer do differently with your solutionStep 7) Take a step back and create your power position based on step 1 - 6
Want to understand the detail and hear a great example, listen to the podcast!
We wrap up with Leslie sharing her personal top 3 tips to get you started today!
Let me know your thoughts and feedback by using the comments section on my blog.
26 에피소드
SELAB Season 1, Episode 10: 7 steps to an awesome sales message!
Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Manage episode 151507114 series 1029657
Leslie Talbot is the vice president of content at Corporate Visions. She is a thought leader on how to create an engaging sales message which can be used by sales reps to win more deals!
This week's podcast is a followup to the conversations we had with Tim Riesterer in Season 1, Episode 3 & Jim Moliski Season 1, Episode 5. If you did not listen to these podcasts yet I highly recommend you do!
Leslie and myself will talk about how important it is to have a clear sales message which can be leveraged by your sales teams and how to create one. She explains the value of a power positions and how they differ from value propositions and how this really drives the customer to take action!
Leslie will share her secret sauce she uses every day to create amazing sales messages for her customers - the CVI 7 step framework to a power position:
Step 1) Identify your audience and create your targeted conversation profileStep 2) Identify your customer's business objectivesStep 3) Understand your customer's status quo and which trends put their business objectives at riskStep 4) Identify your customer's top challengesStep 5) Map your capabilities; Identify your 2-3 differentiatorsStep 6) Identify your value; what can your customer do differently with your solutionStep 7) Take a step back and create your power position based on step 1 - 6
Want to understand the detail and hear a great example, listen to the podcast!
We wrap up with Leslie sharing her personal top 3 tips to get you started today!
Let me know your thoughts and feedback by using the comments section on my blog.
26 에피소드
Усі епізоди
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.