Marketing Leadership with ActiveCampaign CMO Shay Howe

SaaS Marketing Superstars

Aaron Zakowski에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aaron Zakowski 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1y ago 36:57

MP3•에피소드 홈

In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR.
Episode Highlights
● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43)
● How big is the marketing team at ActiveCampaign (5:46)
● How to manage a large multi-talented marketing team (8:53)
● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47)
● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41)
● Is AI marketing hype or is it a useful tool for business intelligence (19:06)
● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24)
● Favorite books, apps and business leaders (32:47)
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe
Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/

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