최고 Demand Generation 팟캐스트 (2024)

1
Proven Approach to Paid Ads - Live Strategy Session 2 1:00:18

6h ago1:00:18

1:00:18

This live strategy session focuses on paid ads in demand gen. We discuss: How to decide which channels you should be using Best practices for paid ads in B2B demand gen How to measure what's effective in your own business Watch all episodes on YouTube Join future episodes live on LinkedIn저자 Blend

1
MQL is NOT The Problem 27:50

16d ago27:50

27:50

Marketing Qualified Leads (MQLs) have faced a lot of scrutiny from industry influencers lately. But are we focusing our criticism on the wrong aspect of B2B marketing? While the MQL label often takes the blame for marketing inefficiencies, we dive into the deeper structural issues affecting B2B marketing performance and explain why MQL remains a va…

1
Lead-to-Demand Generation Transformation: Live Strategy Session 58:05

30d ago58:05

58:05

Thanks for tuning into the first Strategy Session, a bi-weekly live event where marketing professionals can understand the current state of demand generation and discover proven approaches for driving real business growth. We opened the first session by covering how to strategically pivot from lead generation to demand generation, and how to create…

1
INBOUND 2024's Hidden Insights: Learnings From 500+ Marketing Conversations 41:01

1M ago41:01

41:01

In this episode of Demand Decoded, Dan and Phil go beyond the typical event recap to share Blend's experience at INBOUND 2024. They unpack valuable insights from sponsoring the event, reveal winning strategies for effective event marketing, and distil key takeaways from conversations with over 500 marketers. Tune in for a deep dive into the current…

1
Find & Convert: A Proven SEO + LinkedIn Ads Strategy 49:28

2M ago49:28

49:28

This episode is a recording of Dan's talk hosted by Metadata's Demand Community. SEO and LinkedIn Ads aren't typically discussed in connection with each other, but they can be a powerful, demand-generating force when used strategically. In this session, Dan Stillgoe, Marketing Manager at Blend, will share a practical approach to aligning your SEO a…

1
The Paid Search Audit That Drives Results: A Complete Walkthrough 58:02

2M ago58:02

58:02

In this tactical episode, we’re joined by Blend’s PPC Campaign Manager, Sean Williams, to dive deep into the world of Paid Search with a comprehensive guide to auditing your PPC campaigns. From goal setting to conducting a thorough health check, optimising ad copy, perfecting landing pages, and analysing results, this episode is loaded with actiona…

1
Increasing MQL to Closed Won Conversion by 300% 44:01

2M ago44:01

44:01

In this episode of Demand Decoded, we lift the lid on how we improved our own MQL to closed-won conversion rate by 300% year on year. We cover how marketing can truly have an impact on this crucial metric and help to drive improvement on the bottom line. Watch all episodes on YouTube Join future episodes live on LinkedIn…

1
Demand Gen 101: Steal This Playbook 46:19

3M ago46:19

46:19

Looking to improve demand generation in your business, but not sure where to start? In this episode of Demand Decoded, we strip things back to basics and explore a comprehensive approach to enhancing demand generation across all stages of the buyer journey. From initial demand creation to final conversion, tune in for practical, actionable advice o…

1
[The B2B Podcast Formula] How to Create and Grow a B2B Podcast 1:04:11

4M ago1:04:11

1:04:11

While podcasts are popular in B2B marketing, few drive real business impact. Join us on Demand Decoded as we reveal the formula for effective B2B podcasts. Our guest, Jonathan Reid, Founder of Reidentify (a B2B podcast agency), shares insights on: Why B2B companies should invest in podcasting Essential steps to launch a successful B2B podcast Using…

1
Working Budget vs. Non-Working Budget: Where Should Marketers Invest? 1:01:50

4M ago1:01:50

1:01:50

Is your marketing budget being split effectively? In this episode of Demand Decoded, we tackle a widespread challenge in marketing... Balancing short-term results with long-term growth. We'll explore how the pressure for quick wins often leads to overspending on 'working' budgets, while neglecting crucial 'non-working' investments that build sustai…

1
The Allbound Methodology: Integrating Inbound and Outbound w/Ben Smith 51:24

5M ago51:24

51:24

Is it possible to use both inbound and outbound effectively, at the same time? In this episode of Demand Decoded, Ben Smith, Marketing Director at Reachdesk dives deep into the Allbound methodology, how you can use it in your business, and how they've used it at Reachesk to smash their revenue targets. We discuss: What 'Allbound' is The benefits of…

1
Lead Generation vs. Demand Generation (Data-Backed Comparison) 55:06

5M ago55:06

55:06

Is demand generation really more effective than lead generation? Until recently, there was limited publicly available data comparing the effectiveness and conversion rates of these two marketing approaches. But thanks to research from HockeyStack, we now have clear data showing the differences in performance. In this episode of Demand Decoded, we a…

1
Google Algorithm LEAKED (14,014 Potential Ranking Attributes Exposed) 30:03

6M ago30:03

30:03

A few days ago, a major leak exposed Google's internal Search Ranking documents, revealing over 14,000 potential ranking attributes. This unprecedented look into Google's algorithm has sent shockwaves through the marketing and SEO community. Google search is one of the world's most secretive, closely-guarded algorithms. There has never been a leak …

1
Driving Real Demand with LinkedIn Ads 1:04:51

6M ago1:04:51

1:04:51

Want to drive real demand with LinkedIn Ads? LinkedIn is the go-to social platform for most B2B companies, offering a direct line to your target audience. But, for many reasons, lots of businesses running ads on LinkedIn struggle to see tangible results. In this episode of Demand Decoded, we cover proven strategies to effectively advertise on Linke…

1
Does Blogging Still Have a Place in B2B Demand Generation? 56:08

7M ago56:08

56:08

Blogging was once the go-to content medium for most B2B companies. It was a proven way to attract and engage audiences. But, with the rise of other content mediums and channels, the role of blogging has evolved. In this episode of Demand Decoded, we'll explore if blogging still has a place in a modern demand generation strategy, covering: - The spe…

1
A Winning Demand Gen Approach for Early-Stage Startups w/Tanya Tran 1:03:29

7M ago1:03:29

1:03:29

In this episode, we sit down with Tanya Tran, the Head of Marketing at the early-stage startup Partful, to explore how she built a demand generation powerhouse from the ground up. Tanya shares insights from her first 90 days at Partful, including how she quickly established trust with the leadership team, the strategic marketing investments she mad…

1
Proven SEO Strategies That (Actually) Generate Revenue 1:04:59

8M ago1:04:59

1:04:59

With 8.5 billion searches happening 𝐝𝐚𝐢𝐥𝐲 on Google, SEO is still one of the most powerful ways to capture demand and drive revenue, but the right approach is crucial for success. In this episode, we share our proven SEO approach that actually generates revenue. We dive into Blend's own SEO strategy, which generates hundreds of high-intent leads, a…

1
ROI Reality Check – Assessing the True Value of Paid Advertising 1:01:28

8M ago1:01:28

1:01:28

Businesses continue spending huge amounts of money on paid ads without fully understanding the return on that investment. In this episode, we dive into why companies continue pouring money into a channel that frequently fails to deliver positive returns. We’ll examine the key metrics you need to track to evaluate your paid ad spend and determine if…

1
Chris Walker: "The Largest Issue in B2B Go-to-Market Is DATA" 1:04:54

9M ago1:04:54

1:04:54

We were thrilled to have Chris Walker, pioneering demand generation expert and Executive Chairman at Refine Labs, join us to decode modern B2B go-to-market strategies. As an innovator in B2B go-to-market, Chris shares an inside look at his journey to developing a modern approach to demand gen. He dives into the biggest problems plaguing B2B marketi…

1
Reacting to HubSpot’s 2024 State of Marketing Report 1:19:02

9M ago1:19:02

1:19:02

The HubSpot 2024 State of Marketing Report is out, and as always, it offers some fascinating data on what over 1,400 B2B and B2C marketers globally say their biggest priorities and challenges are this year. The report asks where they're spending budget and resources, which channels are hitting (or missing) the mark, how they’re using AI in 2024, an…

1
Breaking Industry Norms - Forward-Thinking Marketing with Jessica Stonish 1:04:43

10M ago1:04:43

1:04:43

Jessica Stonish, Head of Marketing at life sciences SaaS company Synthace, joined us on Demand Decoded to discuss how they have challenged industry norms to become a demand generation powerhouse. During her time at Synthace, Jessica has achieved remarkable results, including: 328% YoY increase in high-intent inbound pipeline 116% growth in LinkedIn…

1
Rating 10 Popular B2B Marketing Tactics - What Are We Betting On? 1:00:57

10M ago1:00:57

1:00:57

Want to hear the B2B marketing tactics that we think will drive maximum results in 2024? In this episode, we’ll rate 10 of the most popular B2B marketing tactics, revealing what we think will drive the best results going forward. Get the insider perspectives as we debate and defend our ratings. You'll discover the creative, out-of-box approaches we…

1
The ROI Revolution - Revenue Trumps Leads EVERY Time 45:46

10M ago45:46

45:46

If you're still measuring marketing success by leads, you're wasting effort on the wrong metrics. Most leads never convert to customers or revenue. It's time to open your eyes to what truly matters - marketing's impact on pipeline and revenue. Switching from counting leads to tracking revenue allows you to understand and optimise activity that actu…

1
Christmas Special: 2023 Best Bits 47:17

11M ago47:17

47:17

Join us for a special Christmas episode as we look back on some of the best moments from Demand Decoded in 2023! From insightful interviews to hot takes on B2B marketing strategies, we recap some of our favourite moments from the past year. We want to thank you for your support and engagement with the show this past year. The community around Deman…

1
Self-Reported Attribution (Everything You Need to Know) 14:48

11M ago14:48

14:48

Understanding how your marketing affects revenue is crucial for business growth. That's why measuring and attributing success are vital in modern marketing. But traditional methods often fall short, relying on website cookies to track engagement and conversions. This overlooks the complex, multi-channel journeys customers take before buying. That's…

1
How to Transition to Ungated FIRST Content 1:02:00

11M ago1:02:00

1:02:00

The benefits of ungated content are clear — more reach, greater brand affinity, better formats, unlimited creativity... But for companies used to a gated content model, how do you make the transition successfully? In this episode of Demand Decoded, we walk you through the step-by-step process behind effectively ungating your content. We’ll share ho…

1
Why Email Nuturing Doesn't Work and What to do Instead 49:12

12M ago49:12

49:12

The promise of email nurturing is enticing - send a series of timed emails to cold leads and watch them warm up as hot prospects ready to talk with sales. But the data reveals a different reality. As today's buyers remain anonymous and tune out generic emails, marketers are realising email nurturing is ineffective. In this episode of Demand Decoded…

1
7 Tactics That Will (Actually) Create Demand for You in 2024 w/Sarah Breathnach 58:06

12M ago58:06

58:06

2024 is just around the corner, and marketers are actively planning their growth strategies for the coming year. So, we're getting tactical and are looking at some of the best ways to create demand in the coming year. In this episode of Demand Decoded, we're excited to have Sarah Breathnach, a Demand Generation Leader and well-known LinkedIn voice,…

1
2024 B2B Marketing Predictions 1:03:16

1y ago1:03:16

1:03:16

Marketing is always evolving and 2024 is set to be an exciting year. In this episode of Demand Decoded, we’re going to look at what we think 2024 will hold for B2B marketing. We’re going to discuss: The evolution of buyer behaviour and preferences Channel predictions How B2B advertising might evolve The impact of AI on B2B marketing Emerging techno…

1
Refining Your 2024 Marketing Strategy 40:52

1y ago40:52

40:52

The 2024 planning season has officially arrived. It’s a crucial and pivotal time for marketers. It's a period that demands critical thinking and the art of creating a compelling narrative that will secure buy-in for your strategy. But instead of telling you how to create a marketing strategy from scratch, which many of you have done before, we want…

1
Creating an Effective B2B Content Distribution Strategy 47:40

1y ago47:40

47:40

Are you producing content but not seeing the results you expected? It's time to re-evaluate your content distribution strategy. While it's true that 'content is king', your distribution powers it. In this episode of Demand Decoded, we delve into the vital components of content distribution to help you get the most out of your content creation effor…

1
Maximising Value from Your Marketing Agency 36:52

1y ago36:52

36:52

Quick note on this episode: This is not a podcast to promote Blend, or tell you to sack your current agency. We're talking about how to maximise everything from your current agency, and how to foster great relationships with new partners. Here’s the thing: you might hold the keys to supercharge your agency's impact! You can often make many simple c…

1
Crafting the Perfect Website Homepage 35:27

1y ago35:27

35:27

Your homepage is the single most important page on your website. It's usually the most visited page by new and returning users, playing a major role in your website experience. Yet, deciding what to put on it can be tricky. It's easy to overload with information, replicate content from other pages, and miss your target audience's needs. In this epi…

1
The State of B2B Marketing w/Kipp Bodnar 31:44

1y ago31:44

31:44

B2B marketing is like a moving target, always evolving with new trends and distractions. But what’s the situation today, and what are the best strategies to drive business growth? In this episode of Demand Decoded, we're joined by Kipp Bodnar, CMO at HubSpot, to explore the current state of B2B marketing. We cover: The most significant changes in B…

1
TRENDING EPISODE: Inbound Evolution: From Lead Generation to Demand Generation 1:05:19

1y ago1:05:19

1:05:19

Lead generation is no longer an effective B2B marketing strategy, and it hasn’t been for some time. Since the surge in popularity of inbound lead generation in 2010, a significant evolution has taken place – particularly in buyer behaviour, which has been a driving force behind this shift. Yet, despite these huge changes in buyer behaviour, many B2…

1
Unlocking the Untapped Potential of Your Website 54:44

1+ y ago54:44

54:44

For most B2B companies, your website is the main source of opportunities. It’s where modern buyers engage in self-service research and make crucial decisions. But are you capitalising on its potential? In this episode of Demand Decoded, we discuss the strategies and tactics you can use to stop leaving money on the table and start converting more hi…

1
Building a High-Impact B2B Community 53:27

1+ y ago53:27

53:27

As buyers continue to place less trust in traditional marketing approaches, they increasingly turn to the advice and recommendations of their connections and peers. To adapt to this evolving consumer behaviour, forward-thinking brands embrace community building to establish powerful brand connections. In this episode of Demand Decoded, we’re joined…

1
B2B Marketing Strategies for the Opt-Out Era 39:35

1+ y ago39:35

39:35

It's no secret that buyers these days prefer to opt-out. It seems like most of them would rather not receive any marketing communications if given the choice. So, as a marketer, you might be wondering how on earth you can effectively communicate with them. In this episode of Demand Decoded, we explore the shift in marketing strategy that will empow…

1
SPECIAL EPISODE: Inbound 2.0: Why Inbound Demand Gen is the Future of Marketing 1:13:33

1+ y ago1:13:33

1:13:33

Buyer preferences have changed. In a rapidly evolving landscape, traditional marketing methodologies like inbound marketing, outbound marketing, and lead generation are no longer effective. To succeed in this new era, marketers must adopt innovative strategies that align with the preferences and behaviours of today’s buyers. Introducing: Inbound De…

1
Amplifying B2B Marketing with LinkedIn and Google Ads 56:32

1+ y ago56:32

56:32

In today's economic environment, wasting resources on ad campaigns that don't deliver results simply isn't an option. Unfortunately, many B2B companies have experienced this frustration firsthand, pouring thousands into ads that fall flat. But could there be a way to get a better return on your ad spend? The key lies in breaking free from the siloe…

1
Mastering Your Brand's Tone of Voice 50:03

1+ y ago50:03

50:03

In today's world of total media saturation, building a deeper, more meaningful connection with your audience is everything. A clear and distinct brand tone of voice helps you provide clear and consistent messaging across your communications channels. But for many B2B companies, it's little more than an afterthought. Take a moment to think about you…

1
Killer Website UX Tips 55:55

1+ y ago55:55

55:55

In today’s digital-first landscape, almost all of your buyers will visit your website at some point in their purchasing journey. That’s why it’s more important than ever to have an effective website user experience that seamlessly takes buyers on a journey from discovery to decision. In this episode, we share the most effective UX tips and tricks t…

1
Adapting to Evolving Buyer Preferences for Marketing Success 52:56

1+ y ago52:56

52:56

In the past 3-5 years, buyer preferences have evolved massively. Yet, despite these changes, many marketers are still using the same outdated strategies that don't align with modern buyers. To succeed in today's market, you need to work with buyers, not against them. This means leaning into the changes that are happening in front of you: 67% of the…

1
MUST LISTEN: Why Lead Scoring Doesn’t Work and What to do Instead 50:16

1+ y ago50:16

50:16

Many B2B marketing teams are frustrated with the outcomes of lead scoring, which promises higher lead-to-customer conversion rates but fails to deliver, causing them to manipulate their own systems and render them useless. But why doesn’t lead scoring work so much of the time? In this episode, we address why lead scoring frequently fails and provid…

1
The Art of Blogging: How to Drive Demand with Your Content 50:01

1+ y ago50:01

50:01

Blogging continues to be a highly effective tactic in content marketing. In this episode of Demand Decoded, we explore the power of blogging and how it can create and capture demand for your business. We provide practical advice on how you can craft blogs that engage your buyers and drive revenue. Key takeaways: The business case for blogging How b…

1
Why Lead Generation Fails: Exploring New Paths to Marketing Success 49:34

1+ y ago49:34

49:34

As buyer behaviour has changed, traditional lead generation methods are no longer effective, and it's critical to move away from a model that simply focuses on generating contact details. It’s time to pivot to a buyer-centric model focused on generating revenue. We delve into the fundamental issues with lead generation and how the leads you generat…

1
Winning Over Your C-Suite: Demonstrating Marketing's Value 35:38

1+ y ago35:38

35:38

Demonstrating the value of marketing to senior leaders is a common and frustrating challenge. In this episode of demand decoded, we explore the challenges that marketers face when it comes to demonstrating their value to top-level executives. Our speakers discuss strategies for overcoming these obstacles and making a compelling case for marketing's…

1
From Gated to Ungated: Content Marketing's Evolution 56:30

1+ y ago56:30

56:30

Are you curious about the evolving debate between gated and ungated content? In this episode, we explored how the pendulum has swung from gated to ungated content, and whether there’s still a place for both. We also explored the challenges of pivoting from gated to ungated content, and how marketers can successfully navigate this transition. Key ta…

1
How To Use Facebook Ads for B2B Demand Generation 15:34

5y ago15:34

15:34

Driving demand with Facebook ads is usually and after thought. It’s a cheap platform to generate awareness and move your prospects through the customer journey

1
Welcome to the lab! 4:44

5+ y ago4:44

4:44

In this episode Xavier welcomes you to a new segment called the Demand Generation Lab. Where he will share his DG experiments, failures and rants.

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