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The Allbound Methodology: Integrating Inbound and Outbound w/Ben Smith
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Is it possible to use both inbound and outbound effectively, at the same time?
In this episode of Demand Decoded, Ben Smith, Marketing Director at Reachdeck dives deep into the Allbound methodology, how you can use it in your business, and how they've used it at Reachesk to smash their revenue targets.
We discuss:
- What 'Allbound' is
- The benefits of Allbound for B2Bs
- What a typical Allbound setup looks like
- How to measure and attribute revenue when using Allbound
- How Reachdesk are using outbound to drive 60% of revenue
- Tactics for using intent data in outbound
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