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Blend에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blend 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Adapting to Evolving Buyer Preferences for Marketing Success

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Manage episode 364068638 series 3463326
Blend에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blend 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In the past 3-5 years, buyer preferences have evolved massively. Yet, despite these changes, many marketers are still using the same outdated strategies that don't align with modern buyers.

To succeed in today's market, you need to work with buyers, not against them. This means leaning into the changes that are happening in front of you:

  • 67% of the buyer’s journey is done before speaking to a sales rep.
  • 43% of B2B customers prefer not to interact with a sales rep at all.
  • 70% of prospects say that buying from a website is the most convenient way to buy business products or services.
  • 63% of purchases have more than four people involved.

In this episode of Demand Decoded, we cover:

  • How has buyer behaviour changed?
  • The driving factors behind the changes in buyer behaviour
  • How you can identify and understand the preferences of your own buyers
  • How to adapt your strategy to better resonate with today's buyers
  • Some of the potential challenges you might face when adapting to changing buyer preferences, and how they can be mitigated
  • How buyers want to interact with your business beyond marketing
  • How marketing teams effectively measure the success of their efforts to adapt to evolving buyer preferences

Learn how you can leverage these changes to create marketing strategies that resonate with your audience!

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

39 에피소드

Artwork
icon공유
 
Manage episode 364068638 series 3463326
Blend에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blend 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In the past 3-5 years, buyer preferences have evolved massively. Yet, despite these changes, many marketers are still using the same outdated strategies that don't align with modern buyers.

To succeed in today's market, you need to work with buyers, not against them. This means leaning into the changes that are happening in front of you:

  • 67% of the buyer’s journey is done before speaking to a sales rep.
  • 43% of B2B customers prefer not to interact with a sales rep at all.
  • 70% of prospects say that buying from a website is the most convenient way to buy business products or services.
  • 63% of purchases have more than four people involved.

In this episode of Demand Decoded, we cover:

  • How has buyer behaviour changed?
  • The driving factors behind the changes in buyer behaviour
  • How you can identify and understand the preferences of your own buyers
  • How to adapt your strategy to better resonate with today's buyers
  • Some of the potential challenges you might face when adapting to changing buyer preferences, and how they can be mitigated
  • How buyers want to interact with your business beyond marketing
  • How marketing teams effectively measure the success of their efforts to adapt to evolving buyer preferences

Learn how you can leverage these changes to create marketing strategies that resonate with your audience!

Watch all episodes on YouTube
Join future episodes live on LinkedIn

  continue reading

39 에피소드

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