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From Gated to Ungated: Content Marketing's Evolution
Manage episode 359655871 series 3463326
Blend에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Blend 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Are you curious about the evolving debate between gated and ungated content?
In this episode, we explored how the pendulum has swung from gated to ungated content, and whether there’s still a place for both.
We also explored the challenges of pivoting from gated to ungated content, and how marketers can successfully navigate this transition.
Key takeaways:
- The strategic decision behind ungating content
- How Blend transitioned from gated to ungated content and the impact this had
- The fundamental issues with gated content
- The benefits of ungating content
- How to use gated content going forwards
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