Why SaaS marketing agencies have such low LTV

SaaS Marketing Bites from Powered By Search

A lot of agencies view their clients as a problem.

"They ask so many questions"
"Why do they always want a call?"
"Why do I need to build a business case"

Jeez. With a mindset like that is it any wonder that the average LTV is ~ 3 months? Many of our clients have been with us for 3 years. No, you read that right: 3 years. Not 3 months. What do they see with PBS that they don't with other agencies? I believe there are three components that matter:

1. We have a differentiated methodology

Plenty of marketing agencies execute aspects of SaaS marketing work but Powered By Search is the only agency that takes a holistic approach to marketing by fully addressing: Attraction – going from obscurity to dominance in your marketConversion – eliminate friction in your conversion machineEngagement – go from loose engagement to locked-in prospects We’ve found that if you only execute one or two of these three stages, you might see some results, but you won’t be able to predictable decrease CAC and increase QPC and LTV To see how we’ve implemented this model across a variety of different companies, check out some of these case studies:

How Powered by Search Helped iWave Achieve a 7-Figure Revenue Growth from Paid Media in Under a Year
How we helped Loopio increase demos by 41% quarter over quarter and achieve consistent growth
How We Helped PointClickCare Get Over 2000 Leads with LinkedIn Ads

2. We're the only fully specialist B2B SaaS marketing agency who can support companies between $10M-$100M ARR

We work exclusively with B2B SaaS companies that sell to enterprise customers. Unlike most SaaS marketing agencies, we’ve developed a proven process optimized to navigate the complexities of longer customer journeys and are familiar with the nuanced challenges you’re currently facing Why does this matter? If an agency works with SaaS companies, ecommerce companies, and service businesses, they probably apply a “one-size-fits-all” marketing approach to all their clients A one-size-fits-all agency might drive some results, but it probably won’t drive the best results as the process isn’t designed for the nuances of your customer’s journey, and the employees in the agency probably don’t specialize in SaaS marketing

3. We prioritize our the health of our internal team

"Wait. Isn't this meant to be about why clients stay?"

Absolutely but marketing agencies are notoriously tricky to hire because your ROI depends largely on the people executing the process If the talent working on your account constantly changes, you’ll inevitably lose some time, money, and ground on competitors as they learn the nuances of your business We prioritize exclusively hiring experts. So instead of hiring a robust client management team, we pay top dollar for the talent that’s actually executing your marketing strategy You can check out our LinkedIn profile to see our employees’ impressive backgrounds for yourself We also realize that the experts we’ve hired could find another job tomorrow, so we prioritize their well-being and cultivate a workplace they enjoy This strategy has worked out well – looking at our Glassdoor reviews, you’ll see the average team member stays with us for two years This means you won’t have to build new relationships with new account managers every few months or worry about losing ground on competitors as new team members learn about your business

To see if Powered By Search is the best agency for your needs, book a call with us today

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

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