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You’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to appeal to them. But despite this effort, your conversion rates remain the same. You need to rethink your persona strategy! Accompanying blogpost: Our Process for Implementing B2B SaaS Buyer Personas That Actua…
 
In this episode we share the most common mistakes B2B SaaS companies make when trying to build an ABM strategy and how we've helped clients avoid those mistakes Accompanying blogpost: Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid) === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Sear…
 
In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. Here's how to identify the best B2B SaaS marketing channels for your business Accompanying blogpost: Customer-Channel Fit: How to Identify the Right B2B SaaS Marketi…
 
The 10 foundational principles you can use to generate leads – not just traffic – through SEO for your B2B SaaS Accompanying blogpost: B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow …
 
Many B2B SaaS companies will see a drop in conversions from PPC from time to time. Here's how to diagnose and fix those drops. Accompanying blogpost: How to diagnose a drop in paid media conversions === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarc…
 
SaaS landing page best practices are usually pretty superficial. In this episode, we look at how to apply the authority architecture – our systematic approach to SaaS website architecture and why it works Accompanying blogpost: The Anatomy of the Ideal SaaS Website: Best Practices from Our Authority Architecture Framework === SaaS Marketing Bites i…
 
How to build better SaaS landing pages that are mapped to the sales funnel for PPC campaigns Accompanying blogpost: Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel. === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. Yo…
 
For most B2B SaaS companies, finding their best customers can be kind of an endeavour. This process makes it easier. Accompanying blogpost: How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. Y…
 
A lot of SaaS companies will hire a marketing agency to help them fix their acquisition model or positioning. But the reality is not always so straightforward. In this episode we look at where agencies and clients go wrong, and how to fix it. Accompanying blogpost: How to get the most out of hiring a SaaS marketing agency (and avoid common pitfalls…
 
Positioning is foundational to the success of B2B SaaS marketing. Without strong positioning, nothing clicks into place and it's so much harder to get trials, demos and ultimately, revenue. Here's how we get crisp positioning for our clients every time. Accompanying blog post (with download of SaaS positioning canvas): B2B SaaS Positioning Canvas: …
 
July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. In this episode, I’ll walk through the same 5 common reasons for seeing sudden drops in conversions, and expand on each of them in more detail. Accompanying blogpost: How to Diagnose a …
 
B2B SaaS companies that prioritize SEO often reach a point where they aren't sure what to do next. In this episode, we share what they should do next and how to prioritize actions including a worked example with one of our clients Accompanying Blog Post: The Long-term SEO Playbook for B2B SaaS Companies === SaaS Marketing Bites is produced by B2B S…
 
In our work with B2B SaaS clients, we find that about 50% of the time LinkedIn is the most effective channel for driving leads. And yet many companies come to us who either haven’t tried it because it’s too expensive, or have tried it in a limited capacity and seen subpar results. In this episode, we share the framework we use with our clients to g…
 
A lot of B2B SaaS companies write off Facebook Ads because 'our customers don't use Facebook for work'. And while that might be true, as this case study shows, people are still using Facebook. You just need the right offer. Accompanying Blogpost: B2B SaaS Facebook Ads Case Study: Scaling MQLs to 60/Month for Titan GPS === SaaS Marketing Bites is pr…
 
Most B2B SaaS companies are aware of the importance of speaking to customer pain points to their marketing. But they often have no practical ideas for how to actually do this. As a result, they tend to speak only about that products, features and benefits in that content. In this episode, we discuss the problems with that approach and what to do in…
 
When B2B SaaS companies want to improve their results from SEO they tend to think more content is the answer. But it's not always true. There is a lot of low hanging fruit. In this episode we walk through how we'd improve Torii's search performance with only a smidge of new content and no expensive tools Accompanying blogpost: How to Improve Search…
 
Founders of B2B SaaS companies are uniformly concerned with optimizing what’s known as product-market fit. But we've identified six types of fit that they should think about. In this episode, we work through each. Accompanying blogpost: Stop Blaming Product-Market Fit for Your SaaS Growth Problems === SaaS Marketing Bites is produced by B2B SaaS ma…
 
One of the biggest objections that B2B SaaS companies hear from potential customers is the issue of switching risk. Switching risk involves a number of significant concerns. Here's what each of them is and how to address them. Accompanying blogpost: Why Switching Risk Is a Common Objection in B2B SaaS (and How to Overcome It) === SaaS Marketing Bit…
 
Many B2B SAS companies that have broad feature sets position themselves as all in one solutions for their customers. No on the surface, this might seem like the right approach because there are many acute problems that you can solve for customers. But more often than not. All in one positioning hinders rather than benefits the appeal of your produc…
 
Link to accompanying blogpost For B2B SaaS companies, a sufficient marketing budget is essential to ensure growth rates are optimized and doors aren’t unnecessarily left open for competitors. In this episode, we'll walk through our process for getting it right === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's…
 
Google display network reaches around 90% of internet users. And yet we continue to find that many SaaS companies choose to not use it. This is just one of the several opportunities being missed, that's leading to companies hitting a ceiling with their Google ad spending. === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by …
 
Accompanying blogpost: 3 Tactics for Overcoming Low Paid Search Volume as a B2B SaaS Company You may also like: Episode 2 of Inflection Point (as advertised in this episode) We explain three approaches to scaling PPC when you've exhausted your bottom of funnel search ads. You'll learn how to move up the funnel in Google search ads with MOFU target …
 
Original blogpost: How to Optimize SaaS Integration Pages to Drive Organic Traffic and Leads Integrations are commonplace in B2B SaaS, but companies rarely put thought into how to leverage them through marketing. Find out how we capitalise on the significant SEO opportunities for integration pages to acquire keyword rankings and drive high quality …
 
Accompanying blog post with visual examples here Most SaaS companies put a lot of effort into web design and conversion rate optimization of their core website pages, but less thought into their blogs. This is a missed opportunity. Here's what they should do to capitalise on that. === SaaS Marketing Bites is produced by B2B SaaS marketing agency Po…
 
In this episode, you'll learn more about the mistakes a client's previous agency made with their Google and Facebook ads, which can help you spot the sources of inefficiency in your own paid ad efforts. The specific changes that we made to their Google ads like creating exclusion audiences reduced spend by 23% from January to March. And the restruc…
 
Accompanying blog post: Better lead magnet thank you pages for B2B SaaS Offering free lead magnets in exchange for contact information is one of the most common approaches for acquiring MQLs. What companies miss here is that there's often a small percentage of prospects that opt in, who are ready to take the next step and sign up for a trial or a d…
 
Your company blog might seem like the logical place to announce new features. But doing so often causes more harm than good. Now, whether you're a startup or an established B2B SaaS company. Products are never static and features shift over time. Some shifts happen through a series of pivots. And others result from slow and steady development. The …
 
Many B2B SaaS companies tend to analyze their metrics in a vacuum. They examine that KPIs independently of each other. Unable to see the forest beyond the trees. But whether you're measuring your cost per click or organic search rankings, your metrics are connected in ways that influence one another. And that's why it's best to analyze them based o…
 
Accompanying blogpost: The B2B SaaS Guide to Google Ads Creative That Converts on Search and Display Listen to Episode 1 of Inflection Point: How Soapbox 3x MRR during a pandemic When B2B SaaS companies struggled to succeed running Google ads, they tend to frame it as a problem with budgets and targeting. Now don't get us wrong. These elements can …
 
Accompanying blogpost: How to forecast paid marketing ROI for B2B SaaS One of the biggest questions B2B SaaS companies have about paid marketing is their expected ROI. Essentially, they want to be able to forecast. If we spend X dollars next quarter, we'll get Y dollars in return. But the majority of companies that we speak with don't have the nece…
 
For many SaaS founders, payback periods are an afterthought. In our experience, plenty of them don't measure this key SaaS metric at all. And if they do it's often because they offer business intelligence or financial solutions to customers. So they're already tapped into these more nuanced financial metrics. Or it's because they have CFOs who refe…
 
If you're looking to improve your B2B SaaS product pages also known as feature pages, there are three key elements to pay attention to: Page structure, imagery, and copy. The conversion performance of your products can suffer if you ignore any of these three elements. And there are several implications that can stem from this as a result. First, th…
 
Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait, depends on who you talk to. Many agencies set a ballpark range of a year and sometimes even longer. And that's because what most agencies attack first is basic technical SEO. They usually run through the typical checklist of the following …
 
Most B2B SaaS companies have a love, hate relationship with review sites. They recognize the importance of sites like G2, Capterra and TrustRadius to their marketing mix, but they tend to see them from a limited scope. Reputation management and driving more reviews are often their sole objectives. This is especially the case for smaller up and comi…
 
Check out the scorecard from this episode at our website: https://www.poweredbysearch.com/blog/fractional-cmo-for-b2b-saas/ There are two common scenarios that we see among B2B SaaS companies who look for a fractional CMO. One, they can afford a team for execution or a full-time CMO, but not both. And two, their executive team often, including thei…
 
Examples of tweets shared in this episode can be found in this post on our site. Twitter is an afterthought for most B2B SaaS companies behind Facebook, Google, and even LinkedIn. It ranks as one of the last channels they leverage in their marketing efforts. Among our clients only two out of 10, even entertain the idea of running ads on Twitter. Bu…
 
Your SaaS' website homepage is where the relationships with your customers begin having a homepage. That's clear about who you are and what you do is critical for gaining trust with prospects. But when it comes to B2B SaaS home page design, many companies waste their time chasing the latest design elements and templates, rather than thinking about …
 
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