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Hi I am Ariel! Ex-pharmacist in Canada, but now a singer-songwriter in Taiwan. Hope to share my journey and thoughts through this podcast. Join me! FB / IG / YT / Spotify / Kkbox Search: 蔡佩軒 Ariel Tsai Podcast - New episode every Thursday! https://arieltsai.lnk.to/ArielsWhisper_EN 合作邀約 Contact: wanshin.hsieh@sonymusic.com Powered by Firstory Hosting
 
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2 Pages with MBS

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2 Pages with MBS

Michael Bungay Stanier

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Discover the best bits of the best books read by people you admire. Michael Bungay Stanier hosts the podcast where brilliant people read the best two pages of a favourite book. Listen as authors, leaders, activists, academics, celebrities, and entrepreneurs dig in with MBS to explore the insights and ideas within. Whether it’s books that inspire leadership, change, self-development and growth, power, strategy, ambition, productivity, or creativity and innovation - this is hand-curated wisdom ...
 
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People say that the MQL is dead. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who haven’t got a process for turning those Marketing Qualified Leads (MQLs) into trials and demos. The result is that they see capturing MQLs as a low-value activity. They stop …
 
Mark Bowden and I have known each other for at least 15 years. He’s a great friend, and a wonderful host, plus he’s written a number of books including Truth and Lies, a title I helped him come up with. And Mark has helped me brainstorm titles for my books as well, so who better than one of my dearest friends to join me in kicking off this new seri…
 
SaaS companies do a lot of stuff to increase demand. But here's why we think they should hire a SaaS Marketing Agency... and yeh... why we're widely considered to be a leading SaaS Marketing Agency Accompanying blogpost: Why we’re widely considered to be a leading SaaS marketing agency === SaaS Marketing Bites is produced by B2B SaaS marketing agen…
 
Michael’s new book How to Begin: Start Doing Something that Matters is now available at www.HowToBegin.com. ‘We shape our buildings; thereafter they shape us,’ is a quote I often come back to. It reminds me that we’re creatures of the systems in which we exist. We are defined by our relationships, both inside and outside of work. The question I sit…
 
I had a few nicknames growing up; Flat Stanier after the book series Flat Stanley, which was shortened to Flat Stan, and eventually, just Stan. One of my best friends through high school and university was also a ‘Michael,’ and one of his early nicknames was Davros, a villain from Doctor Who, but in the end, Michael Bachelard just became Bach. Mich…
 
You’ve gone to the effort and expense to develop your SaaS buyer personas. You’ve created content for your ads and web pages that’s meant to appeal to them. But despite this effort, your conversion rates remain the same. You need to rethink your persona strategy! Accompanying blogpost: Our Process for Implementing B2B SaaS Buyer Personas That Actua…
 
One of my first business trips was to Scotland, and it was more like a nightmare rather than a dream come true. I was there because a big soup company wanted me to come up with their next soup sub-brand, and we all know that good stuff happens by finding a way to sit down and talk to people. I could have used Susan Weinschenk’s help back then becau…
 
Briefly, at The Australian National University, I was a member of AIESEC, an international group of economics students. There were good moments, but I eventually had the realisation that these weren’t really my people; they just didn’t have a similar lens on the world, to me. So, I assumed that all economists were the same, until a few years ago wh…
 
In this episode we share the most common mistakes B2B SaaS companies make when trying to build an ABM strategy and how we've helped clients avoid those mistakes Accompanying blogpost: Our 7 Step Account Based Marketing Strategy for B2B SaaS (Plus 10 Mistakes to Avoid) === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Sear…
 
Where did we get this idea of ‘the youth will save us’? What a burden for them, and what a cop-out for us. Of course, young people can be brilliant, ambitious, and capable of extraordinary things … if we let them. However, we mustn’t forget that we, too, need to be a force for change. DeNora Getachew is the CEO of DoSomething.org, an organisation t…
 
One of the influences on my life is a man called Simon Bailey. He was a visualiser; he’d show up with his box of coloured pens and paper, and as I tried to describe the ideas and solutions bubbling in my brain, he’d draw them. That would spark new ideas for me, which I’d try to build on, and we would do this dance of imagination and creativity toge…
 
In our experience, many B2B SaaS companies abandon their paid media channels too early, without fully exploring all the options available to them, and based on hunches instead of data. Here's how to identify the best B2B SaaS marketing channels for your business Accompanying blogpost: Customer-Channel Fit: How to Identify the Right B2B SaaS Marketi…
 
At the ANU Law School, I wrote a thesis about applying English Literature theory to reading laws: ‘How have what we learnt about reading the texts in the world of Shakespeare, Patrick White, and Jane Austen, tell us about how we might read legal texts?’ No one understood it, I barely understood it, and I was writing the thing! I knew there was some…
 
I’m an accidental entrepreneur. I started Box of Crayons about twenty years ago because I had just been fired from the job I had, and I was slowly coming to realise that I was largely unemployable - not because I didn’t have some skills, but because I wasn’t good with bosses and hierarchy. I’m also a barely-adequate entrepreneur. Both companies I’v…
 
The 10 foundational principles you can use to generate leads – not just traffic – through SEO for your B2B SaaS Accompanying blogpost: B2B SaaS Content Marketing: 10 Principles to Generate Leads Through SEO === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow …
 
It irks me to confess this, but I am still in thrall to my to-do list. I’ve been writing about how not to be busy for 20 years, and I have thoroughly, completely, and annoyingly failed to take my own advice. The truth is, I get a rush from getting stuff done, and believe me, I’m aware of the irony. The thing people thank me for is not my tasking, b…
 
I’m a reader. Not only do I love books, I love to read them in an old-school way: my eyes and the book’s pages in front of me. But, it occurred to me that the really old-school way of reading books is to be a listener. The truth is, some books just shine when they’re read out loud. David Gardner is the co-founder of The Motley Fool, the organisatio…
 
When my wife, Marcella, retired from Box of Crayons about three years ago, she spent a bit of time feeling her way into what retirement means. But, a year or so ago, she totally found her groove; she’s become part of a brilliant group of smart, funny, make-your-path-in-this-world women, and she’s having a great time. I have to admit, I do look on w…
 
Many B2B SaaS companies will see a drop in conversions from PPC from time to time. Here's how to diagnose and fix those drops. Accompanying blogpost: How to diagnose a drop in paid media conversions === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarc…
 
Sometimes it’s just hard to wrap your head around science. How old the planet is, is actually impossible to really grasp; the Tyrannosaurus rex is closer in time to the iPhone, than it is to the Stegosaurus. Five hundred million years is just … unimaginably vast. So, too with exponential growth. Humans are wired to understand linear, but critical t…
 
SaaS landing page best practices are usually pretty superficial. In this episode, we look at how to apply the authority architecture – our systematic approach to SaaS website architecture and why it works Accompanying blogpost: The Anatomy of the Ideal SaaS Website: Best Practices from Our Authority Architecture Framework === SaaS Marketing Bites i…
 
My surname is Bungay Stanier. It used to be just Stanier, but when I got married back in 1995, Marcella and I combined our surnames. ‘Stanier Bungay’ was never going to work, so, Bungay Stanier it was - and so it remains. When people get my surname right, there’s not much expectation that it’s a clue to who I am, where I’m from, or what I do. But t…
 
Back in Taipei! Quarantine in a hotel for 15 days and 14 nights alone was actually harder than I thought… Sharing my routine, struggles, and findings on my quarantine experience (which really differ between Canada and Taiwan), and also tips on how to get through quarantine. (May we never have to quarantine again!) **Song at the end “錯過” (Transient …
 
What’s the clearest memory you have of something from a while ago? I’ve got a few flash moments that come to mind right away, but the truth is, I remember more of a feeling than I do the details, and I’m not even totally sure of the details I do remember. What if you remembered everything perfectly? Would that be amazing, or would it be onerous? My…
 
How to build better SaaS landing pages that are mapped to the sales funnel for PPC campaigns Accompanying blogpost: Creating the Perfect SaaS Landing Page Isn’t Enough. Here’s How to Map Your Pages to Your Sales Funnel. === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. Yo…
 
I’ve just come back from a run. Today is a beautiful autumn day, and yet I missed most of it. It wasn’t just that I was experiencing the pain of restarting exercise, it was that I was in my head the whole time; thinking about work, thinking about the new book and how to launch it, thinking about all sorts of stuff. Trying to figure it all out, and …
 
Continuing the rest of my conversation with Daniel regarding dating differences in Taiwan vs. Canada from the last episode. How many dates does it take to get to the next physical level? How do you make the first move of holding hands or kissing your date? Do guys chase girls in both culture settings? Would you have your first date at a movie theat…
 
If you’re listening to this podcast, my bet is that you, like me, are a reader. You love a good book, and if you’re lucky, you’ve loved them all your life because someone introduced the power of stories to you. My parents read to me when I was young, but the real gateway drug for me was my dad making up stories. As a reader, I followed the conventi…
 
For most B2B SaaS companies, finding their best customers can be kind of an endeavour. This process makes it easier. Accompanying blogpost: How to Identify Your Best Customers: A Systematic Process for B2B SaaS Companies === SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. Y…
 
We don’t know about matter. 96% of the universe’s mass is unaccounted for. We don’t understand consciousness either. No one is really sure why or how consciousness works. We don’t even understand time - we don’t know when or how the universe began, and we’re not even clear how it will end. There are theories for all these phenomena, but nobody is q…
 
Invited my friend Daniel to chat about dating, a topic that everyone never seems to get tired of. We explored different aspects of dating including the difference between dating in North America and Asia, online dating, what guys and girls think and notice differently on dates etc. Don’t miss the next episode with the rest of our conversation! It j…
 
During the first phase of the pandemic I experimented with a type of online gathering, which I called Cocktails and Questions. After getting myself a cocktail, five people in my circle would gather, and we all had six minutes to reflect on a question I had sent them the day before; they would talk without interruption. The question I had sent was d…
 
A lot of SaaS companies will hire a marketing agency to help them fix their acquisition model or positioning. But the reality is not always so straightforward. In this episode we look at where agencies and clients go wrong, and how to fix it. Accompanying blogpost: How to get the most out of hiring a SaaS marketing agency (and avoid common pitfalls…
 
Shell ran their first scenario planning session in 1971, and they’ve been sharing some of their insights since then. In their new LENS report from 2013, they talk about three central paradoxes to our world: the prosperity paradox, the leadership paradox, and the connectivity paradox. Here’s the connectivity paradox. On one hand, we’ve never been mo…
 
“Don’t tell me how educated you are, tell me how much you have traveled”. Travelling itself is such a therapeutic process in teaching us how to lose and find ourselves back again. I may not travel 45 countries before 30 like Sharon did, but I am determined to travel and explore more of this world with every opportunity I have. Continuing the rest o…
 
Now I’m in my fifties, I’m no longer calling myself ‘young’. That time has come and gone. Being this age, I’m starting to feel the slight insults of my body breaking down. All in all, I’m fine. I adapt, and try to make things easier to accommodate my new limitations. However, all of this is happening to me within the bounds of what you’d call ‘norm…
 
Positioning is foundational to the success of B2B SaaS marketing. Without strong positioning, nothing clicks into place and it's so much harder to get trials, demos and ultimately, revenue. Here's how we get crisp positioning for our clients every time. Accompanying blog post (with download of SaaS positioning canvas): B2B SaaS Positioning Canvas: …
 
Have you ever done a trust fall? The strong hands of your team catch you and support you, and in that moment, years of resentment, dissatisfaction with the underlying power structures, and petty politics are washed away; we are all together, united! At the heart of this version of trust-building, there is certainty. I know what’s going to happen. I…
 
Invited one of my closest friends, Sharon, to come speak about her unique and interesting stories as she travelled 45 countries and counting… Talked about visiting 20 countries in 20 days, Sharon’s crazy walk at the Way of St. James (Camino de Santiago), swimming with sharks in the Philippines, going on a hot air balloon adventure in Myanmar… as we…
 
Christmastime in Australia is in mid-summer. The Northern hemisphere traditions of ugly sweaters, roasted meats, and roaring fires really just don’t vibe there. We’ve even got a Christmas carol about Santa’s sleigh being pulled along by kangaroos, rather than reindeer. Many years ago, on a hot Christmas day, my family packed a picnic and headed for…
 
July 2021 was one of the worst months in recent memory for B2B SaaS marketers. Almost everyone in my network was sharing horror stories about sudden drops in leads. In this episode, I’ll walk through the same 5 common reasons for seeing sudden drops in conversions, and expand on each of them in more detail. Accompanying blogpost: How to Diagnose a …
 
I have a new book coming out in January, it’s called How to Begin. The book is about setting a worthy goal for yourself; something worthy of your life, something thrilling, important and daunting. I know you probably want that in theory, but in practice - what does it take to find a worthy goal, and what does it take to commit to it? Naphtali Bryan…
 
Sharing what has happened in the past two months during my stay in Canada. Do you work to live or live to work? What matters the most to you in life? May we all have a good work-life balance and live out the key to long-term happiness by loving and being loved. **Song at the end “Strong” (勇敢站立): https://youtu.be/_AhZG9fzAko -- Would love to hear fr…
 
I’ve never been that great at following a map. When I’d go hiking or tried orienteering, I’d struggle to put it all together. Now, we’ve all got phones, so the physical journeys are easier, but navigating the world? That’s as tricky as ever. There’s rarely a map, rarely a compass. Often, what we need is a guide. So, who’s your hero, your guide for …
 
B2B SaaS companies that prioritize SEO often reach a point where they aren't sure what to do next. In this episode, we share what they should do next and how to prioritize actions including a worked example with one of our clients Accompanying Blog Post: The Long-term SEO Playbook for B2B SaaS Companies === SaaS Marketing Bites is produced by B2B S…
 
How do you head for the heights and not lose yourself? Is it possible to be ambitious and strive for a worthy goal, and still stay grounded? Well, wait. What exactly is groundedness? According to Brad Stulberg, there’s more to it than meets the eye. Brad has just published the third of a trilogy of books, including Peak Performance, The Passion Par…
 
Are you able to celebrate other people’s success? Or do you get jealous and tend to compare yourself to other people who seem to be doing well even when you don’t want to? Do you know that’s a sign of feeling inferior? How do we overcome that? Sharing some highlights of the first two chapters of “The Courage to Be Disliked” by Ichiro Kishimi and Fu…
 
I’m seven, playing cricket in my backyard in Canberra. I’m batting, my seventy-year-old grandmother is bowling, and I hit an amazing shot. Granny, the most competitive person I have ever met, hurls herself sideways and plucks an amazing catch inches from the ground; I utterly lose my mind. I throw the bat, I cry, I stomp off the field, and I lock m…
 
In our work with B2B SaaS clients, we find that about 50% of the time LinkedIn is the most effective channel for driving leads. And yet many companies come to us who either haven’t tried it because it’s too expensive, or have tried it in a limited capacity and seen subpar results. In this episode, we share the framework we use with our clients to g…
 
Jenny Valentish reading from William Giraldi’s The Hero’s Body and discussing the ups and downs of reinventing yourself. How far have you pushed yourself? What’s the most fragile edge of yourself that you’ve stumbled out towards? If I had to choose one instance, it would be the time I ran a marathon with no training. I came in last, and I came in a…
 
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