How to get early SEO wins

SaaS Marketing Bites from Powered By Search

Most agencies will tell you that SEO takes time to yield any kind of results. How long you can expect to wait, depends on who you talk to. Many agencies set a ballpark range of a year and sometimes even longer. And that's because what most agencies attack first is basic technical SEO. They usually run through the typical checklist of the following action items.

• Run speed tests.
• Optimize your images.
• Look for redirects
• Check for broken links
• Ensure that canonical tags are in order.

These tasks matter, but in the grand scheme of your SEO strategy, these changes are granular and work together as a collective over time. They'll make very little impact on what you can see and measure when you're first getting started with SEO.

A good SEO strategy for B2B SaaS prioritizes actions based on effort and impact.

And in this episode, we're going to dig deeper into the implementation of our process. Specifically, we'll discuss our roadmap for getting meaningful SEO wins in the first one to two quarters of engagement. You'll learn about the five key action items that we try to execute on the beginning of a new client engagement.

And in chronological order, those are:

1. De-indexing blog posts that aren't thematically related to search intent
2. Adding internal links to features and benefits pages on relevant blog posts
3. Creating competitor and comparison pages
4. Adding depth to features and benefits pages
5. Turning battlecards into blog content

Find out more about our SEO roadmap for early wins

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

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