How Vidyard Found Growth Opportunities with Virtual Events

SaaS Breakthrough

Demio and Ashley Levesque에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Demio and Ashley Levesque 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 40:57

MP3•에피소드 홈

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on April 23, 2023 08:07 (1y ago). Last successful fetch was on June 30, 2022 17:45 (2y ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Meet Marcy Dobozy, VP of Marketing at Vidyard - the video platform for marketing and sales video hosting, enablement, and analytics. Marcy's marketing career in tech has spanned nearly 20 years.

In this episode, you'll hear about evolving your product-market fit with a growing product and campaign ideas to run with Vidyard. You'll learn about the virtual event breakthroughs for 2021 that you need to know and content marketing hacks for big wins. And finally, you'll hear about the video strategies to maximize SDR outreach being used by a SalesLoft's SDR. Enjoy!
Notes:

- 02:55 Helping Businesses Connect With Their Audiences Through Video Experiences

- 06:10 Leveraging Video In Sales And Marketing

- 08:00 The Beauty Of The Video Approach

- 08:50 The Video Platform Product And Market-Fit Evolution

- 13:00 Moving From Offline Events To Online Events

- 15:10 Bringing In Thousands Of Demo Requests W/ A Simple Check Box Addition

- 16:45 Increasing Registrations W/ Strong Messaging And Thought Leadership Oriented Events

- 17:55 Event Content: Pratical And Very Hands-On

- 18:55 Engagement: Making Sure There Are Opportunities To Connect And Have Conversations

- 21:50 Leveraging Knowledge Base Articles' Organic Traffic

- 24:25 The Mindset Shift Needed To Find Hacks That Provide Unknown Growth Opportunities

- 27:55 Case Study: How An SDR Uses Successfully Video In Her Outreach Process

- 32:10 Expecting Continued Disruption And Uncertainty And Looking For The Opportunities

- 34:00 Lightning Questions

175 에피소드