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How Swipe Files Empowers Marketers to Shake the Status Quo of B2B SaaS Marketing
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on April 23, 2023 08:07 (). Last successful fetch was on June 30, 2022 17:45 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 329443137 series 2087266
Meet Corey Haines, creator of Swipe Files and cofounder of SwipeWell. Previously, he was the Head of Growth at Baremetrics and the first marketing hire at Cordial.
In this episode, you'll hear why Corey created Swipe Files and how it differs from other marketing communities. You'll learn what it means to market like a media company in a B2B SaaS setting, how you can implement it within your budget and team size, and, finally, how to find a long-term balance between brand and performance marketing.
Notes:
- 02:15 A Unique Membership Community for Marketers
- 08:15 The Specific Needs of Non-marketers vs. Hardcore Professional Marketers
- 11:00 The Three Most Common Themes Marketers Need Help With
- 13:20 What "marketing like a media company" Looks Like in a B2B SaaS Setting
- 17:55 The Two Types of Relationships Marketers Have With Performance Marketing
- 20:50 A "crawl - walk - run" Approach to Marketing Like a Media Company
175 에피소드
저장한 시리즈 ("피드 비활성화" status)
When? This feed was archived on April 23, 2023 08:07 (). Last successful fetch was on June 30, 2022 17:45 ()
Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 329443137 series 2087266
Meet Corey Haines, creator of Swipe Files and cofounder of SwipeWell. Previously, he was the Head of Growth at Baremetrics and the first marketing hire at Cordial.
In this episode, you'll hear why Corey created Swipe Files and how it differs from other marketing communities. You'll learn what it means to market like a media company in a B2B SaaS setting, how you can implement it within your budget and team size, and, finally, how to find a long-term balance between brand and performance marketing.
Notes:
- 02:15 A Unique Membership Community for Marketers
- 08:15 The Specific Needs of Non-marketers vs. Hardcore Professional Marketers
- 11:00 The Three Most Common Themes Marketers Need Help With
- 13:20 What "marketing like a media company" Looks Like in a B2B SaaS Setting
- 17:55 The Two Types of Relationships Marketers Have With Performance Marketing
- 20:50 A "crawl - walk - run" Approach to Marketing Like a Media Company
175 에피소드
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