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Betting on Demand Gen as a Growth Lever with Adam Holmgren of GetAccept
Manage episode 352988802 series 3362138
Paris Childress and Hop Online에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paris Childress and Hop Online 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Here are some of the key topics that Adam and Paris discussed in this episode:
• (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation
• (7:46) Hire more salespeople or marketers in uncertain times?
• (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved
• (15:20) The broken B2B marketing attribution
• (19:00) How GetAccept manages their GA campaigns
• (24:07) Marketing attribution: how to measure your LinkedIn Ads?
• (25:02) Google Ads or LinkedIn Ads?
• (26:19) Why Lead Ads are tricky
• (30:06) Why engaging in other communities is more powerful than having your own & how to do community building
164 에피소드
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