))
Elevate Your Career with Personal Branding & Podcasting with Joseph Lewin of Proofpoint Marketing
Manage episode 353576620 series 3362138
Paris Childress and Hop Online에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Paris Childress and Hop Online 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Here are some of the key topics that Joseph and Paris discussed in this episode:
• (3:10) Account-based marketing vs. building relationships at scale
• (5:21) How to differentiate your brand
• (7:12) What Is relationship enablement?
• (9:37) Testing with paid search or paid social?
• (11:44) How to measure the success of your paid social copy
• (14:04) Is podcasting beneficial for B2B companies?
• (18:10) What are the skills of a great marketer?
• (23:03) How to establish credibility as a podcast host
• (29:08) 3 Tips for building a personal brand
• (31:27) How to grab people's attention on social media
• (32:08) The psychology behind how people buy
• (34:57) Pricing: the positioning tool many B2B marketers forget about
138 에피소드
공유
