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Move the Needle에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Move the Needle 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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173: LinkedIn Is a Revenue Channel - If You Know What to Look For (w/ Brendan Hufford)

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Manage episode 504346021 series 1848080
Move the Needle에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Move the Needle 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.


Is LinkedIn really just a vanity channel? Brendan Hufford doesn’t think so. In this episode of Move the Needle, Brendan – founder of Growth Sprints and SaaS growth advisor – shares how he uncovered a direct correlation between LinkedIn impressions and revenue.

He breaks down how he ran the experiment, what tools he used, and why more GTM leaders should stop obsessing over perfect attribution and start looking for meaningful correlations across channels.

What you’ll learn in this episode:

  • Why LinkedIn impressions can predict pipeline and revenue
  • How to think about correlation vs. causation in marketing metrics
  • The overlooked “marketing cycle” that outpaces your sales cycle
  • Why some traffic really is vanity — and how to know the difference
  • The concept of “Content IP” and why it’s powerful than pitching solutions

  continue reading

201 에피소드

Artwork
icon공유
 
Manage episode 504346021 series 1848080
Move the Needle에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Move the Needle 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.


Is LinkedIn really just a vanity channel? Brendan Hufford doesn’t think so. In this episode of Move the Needle, Brendan – founder of Growth Sprints and SaaS growth advisor – shares how he uncovered a direct correlation between LinkedIn impressions and revenue.

He breaks down how he ran the experiment, what tools he used, and why more GTM leaders should stop obsessing over perfect attribution and start looking for meaningful correlations across channels.

What you’ll learn in this episode:

  • Why LinkedIn impressions can predict pipeline and revenue
  • How to think about correlation vs. causation in marketing metrics
  • The overlooked “marketing cycle” that outpaces your sales cycle
  • Why some traffic really is vanity — and how to know the difference
  • The concept of “Content IP” and why it’s powerful than pitching solutions

  continue reading

201 에피소드

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