Respecting the Consumer with Rohini Sen, Head of Global Solutions, Quantcast

Marketing Trends

Despite the industry’s phase-out of third-party cookies, the debate continues over how to find the right balance between personalization and privacy in advertising. Rohini Sen, Head of Global Solutions at the advertising technology company Quantcast, suggests that respect for the consumer should always be at the center of the conversation. Tune in to hear how her team is helping clients cut through the complexity in their advertising experience and why she is a champion of consumer choice.

Tune in to learn:

• About Quantcast and Rohini’s role there (2:25)
• When Rohini’s interest in data and analytics began (7:44)
• An early win during Rohini’s first year Quantcast (12:55)
• Rohini’s thoughts on cookies and the future of personalization (20:27)

Mentions:

• “Rebranding a Century-old Business with Kevin Warren of UPS” (Business X Factors podcast; Episode 8)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.